Lely
Lely's Overview
Lely Industries N.V. is a Dutch family-owned company internationally active in the agricultural sector. For over 75 years, Lely has been a pioneer in developing and supplying innovative automated systems for dairy farmers worldwide. Their product portfolio includes robotic milking systems (Lely Astronaut), automated feeding systems (Lely Vector), barn cleaners, and farm management software. Lely is committed to making farmers' lives easier, their businesses more profitable, and contributing to a sustainable future for dairy farming through automation, data, and animal welfare.
Where is Lely's Headquarters?
HQ Function
The Lely Campus serves as the central hub for Lely's global operations, including research and development, manufacturing of core robotic products, global marketing, sales strategy, and corporate management.
Notable Features:
The Lely Campus is a state-of-the-art facility, officially opened in 2014. It is designed for sustainability (BREEAM 'Excellent' certified) and innovation, featuring a large production hall, extensive R&D facilities, an experience center for visitors, and modern office spaces. Its architecture promotes collaboration and showcases Lely's high-tech focus.
Work Culture:
The work culture at Lely's headquarters is characterized by innovation, a strong connection to agriculture, and a drive for continuous improvement. It's a dynamic environment that encourages collaboration between different departments, from engineering to marketing, with a shared goal of supporting farmers.
HQ Significance:
The Maassluis headquarters is strategically vital as it centralizes Lely's core innovation and production capabilities, allowing for integrated product development and quality control. It also acts as a global showcase for Lely's technologies and vision for the 'Farm of the Future'.
Values Reflected in HQ: The headquarters reflects Lely's core values of innovation, sustainability, quality, and a farmer-centric approach through its design, operations, and facilities.
Location:
Lely has a significant global presence, operating in over 40 countries worldwide through its network of Lely Centers (dealerships and service providers). This extensive network ensures that farmers across Europe, North America, Asia, and Oceania have access to Lely's innovative products, as well as localized sales, technical support, maintenance services, and farm management advice. Functions supported globally include sales, marketing, customer service, technical support, and training, all tailored to regional needs.
Street Address:
Cornelis van der Lelylaan 1
City:
Maassluis
State/Province:
South Holland
Country:
Netherlands
Lely's Global Presence
Pella, Iowa, USA
Address: 1230 Lely Dr, Pella, IA 50219, USA
To cater specifically to the needs of North American dairy farmers, offering tailored solutions, technical support, and training programs adapted to regional farming practices and scales.
Waldstetten, Germany
Address: Lely Deutschland GmbH, Im Sparrenloh 1, 89289 Waldstetten, Germany
Providing localized sales, extensive customer service, and technical support for Lely's products, and adapting marketing strategies to the German-speaking agricultural community.
Le Gault-Saint-Denis, France
Address: Lely France S.A.S., Route de Brou, 28800 Le Gault-Saint-Denis, France
To support the French dairy industry with Lely's automated solutions, providing dedicated customer care and adapting to the specific requirements of French farmers.
Buying Intent Signals for Lely
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Lely
As of April 2025, Lely' leadership includes:
Investors of Lely
Lely has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Lely has strengthened its executive team with key appointments to drive its commercial and service strategies. Notably, Ronald Eikelenboom was appointed Chief Commercial Officer in mid-2023.
New Appointments:
Technology (Tech Stack) used by Lely
Discover the tools Lely uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Lely Email Formats and Examples
Lely Industries N.V. primarily uses the [firstinitial][last]@lely.com email format. Variations might exist but this is the most common one observed.
[firstinitial][last]@lely.com
Format
avtroost@lely.com
Example
85%
Success rate
News and media
Lely News • June 26, 2024
Lely Industries N.V. announces strategic partnership with Acorn Agritech to advance data-driven dairy farming
Lely has partnered with Acorn Agritech, an Irish agritech start-up, to integrate Acorn's advanced data analytics into Lely's farm management systems. This collaboration aims to provide dairy farmers with deeper insights for improved herd health, efficiency, and sustainability....more
Lely News • November 15, 2023
Lely Industries N.V.'s Sphere system officially recognized for emission reduction in the Netherlands
The Lely Sphere, a circular manure-handling system designed to separate mineral flows and create value from emissions, has received official recognition from Dutch authorities (RAV list) for its significant ammonia emission reductions in dairy barns, supporting sustainable farming....more
Lely News • September 12, 2023
Lely Industries N.V. celebrates 75 years of agricultural innovation
Lely marked its 75th anniversary, reflecting on a long history of pioneering innovations for farmers, from the finger-wheel rake in 1948 to today's advanced robotic milking and feeding systems, reaffirming its commitment to a sustainable and enjoyable future for dairy farming....more
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