LatinWorks was a pioneering full-service advertising agency renowned for its deep expertise in multicultural marketing, with a significant focus on the U.S. Hispanic consumer. For over two decades, it delivered award-winning, culturally resonant campaigns for major brands, encompassing strategic planning, creative development, media services, digital marketing, and experiential activations. In October 2022, LatinWorks was acquired by Omnicom's Dieste and subsequently rebranded and merged into a new entity called Third Ear, aiming to continue and expand its legacy in culturally attuned marketing.
The Austin headquarters served as the primary operational center, housing client services, creative studios, strategic planning, media, and administrative departments.
Likely featured a modern, open, and collaborative workspace designed to inspire creativity, typical of leading advertising agencies. Its downtown Austin location offered accessibility and a vibrant surrounding environment.
LatinWorks was known for its passionate, diverse, and collaborative work culture. It emphasized deep cultural understanding, creative innovation, and a strong commitment to connecting brands with the Hispanic community effectively.
The Austin headquarters was the birthplace of numerous impactful and award-winning advertising campaigns, establishing LatinWorks as a leader in Hispanic marketing for many years.
LatinWorks' primary operational focus was the U.S. Hispanic market. However, the agency worked with many multinational brands, and its deep cultural insights often informed strategies that had relevance for Latin American markets or global Spanish-speaking audiences. Its direct operational presence was centered in the United States.
200 W Cesar Chavez St, Suite 200
Austin
TX
USA
Address: Midtown Manhattan, New York, NY (General Area)
To establish a strategic foothold in New York City, enhancing visibility, facilitating relationships with national brands headquartered on the East Coast, and tapping into the city's diverse talent pool.
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As of April 2025, LatinWorks' leadership includes:
LatinWorks has been backed by several prominent investors over the years, including:
The most significant executive-level event concerning LatinWorks was its acquisition by Omnicom's Dieste in October 2022, leading to its rebranding as Third Ear. This marked a complete transformation of the company, with LatinWorks co-founder Manny Flores appointed CEO of the new Third Ear entity.
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Specific internal email format policies for LatinWorks are not publicly available. However, advertising agencies commonly use standardized formats based on employee names and their company domain (latinworks.com, historically).
Plausible historical formats include [first].[last]@latinworks.com or [first_initial][last]@latinworks.com
Format
example: jane.doe@latinworks.com or jdoe@latinworks.com
Example
70%
Success rate
Ad Age • October 4, 2022
Omnicom’s multicultural agency Dieste acquired Austin-based independent agency LatinWorks. The combined entity was rebranded as Third Ear, with LatinWorks co-founder Manny Flores announced as CEO of the new agency, aiming to create a leading force in multicultural marketing....more
PR Newswire / Ad Age • January 26, 2015
LatinWorks was recognized on Advertising Age's prestigious Agency A-List for the sixth time, a testament to its consistent creative excellence, business growth, and leadership in the multicultural marketing landscape. This honor highlighted the agency's impactful campaigns and deep understanding of the Hispanic consumer market....more
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