LANDBAY
LANDBAY's Overview
Landbay is a UK-based financial technology company specializing in buy-to-let mortgages. Originally launched with a peer-to-peer lending model, Landbay has evolved and now primarily funds its mortgage products through institutional investors and deposit accounts, operating as a regulated bank. They focus on serving professional landlords and property investors, offering a range of mortgage products tailored to complex buy-to-let scenarios, including HMOs and MUFBs. Landbay leverages technology to streamline the mortgage application and underwriting process, aiming for efficiency and speed. They are known for their expertise in the professional end of the buy-to-let market and work closely with mortgage intermediaries.
Where is LANDBAY's Headquarters?
HQ Function
Serves as the central hub for Landbay's operations, including executive leadership, product development, underwriting, technology innovation, finance, and institutional relationship management.
Notable Features:
Located in The Walbrook Building, a modern, award-winning office building designed by Foster + Partners, known for its distinctive architecture and prime location near key financial institutions.
Work Culture:
A dynamic and innovative fintech environment that fosters collaboration, agility, and a customer-centric approach. Employees typically experience a fast-paced culture focused on disrupting the traditional mortgage market through technology and specialist expertise.
HQ Significance:
The London HQ is crucial for accessing top financial and tech talent, engaging with institutional investors and funding partners, and staying at the forefront of the UK's fintech and property finance sectors.
Values Reflected in HQ: The choice of a modern, prestigious, and well-connected building reflects Landbay's commitment to innovation, professionalism, growth, and its status as a key player in the financial services industry.
Location:
Landbay's operations are primarily focused on the United Kingdom's buy-to-let mortgage market. While their funding may come from diverse institutional sources, including international ones, their direct lending products and customer-facing services are concentrated within the UK.
Street Address:
The Walbrook Building, 25 Walbrook
City:
London
State/Province:
England
Country:
United Kingdom
LANDBAY's Global Presence
Buying Intent Signals for LANDBAY
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of LANDBAY
As of April 2025, LANDBAY' leadership includes:
Investors of LANDBAY
LANDBAY has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
The most significant executive change at Landbay in the last 12 months was the appointment of Julian Cork as Chief Executive Officer in December 2023. He succeeded Co-founder John Goodall, who transitioned to a Non-Executive Director role, marking a new leadership phase for the company.
Departures
New Appointments:
Technology (Tech Stack) used by LANDBAY
Discover the tools LANDBAY uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
LANDBAY Email Formats and Examples
Landbay primarily utilizes a standard professional email format. The most common and verified structure appears to be combining the employee's first name and last name, separated by a dot, followed by the company domain '@landbay.co.uk'.
first.last@landbay.co.uk
Format
john.doe@landbay.co.uk
Example
90%
Success rate
News and media
Mortgage Solutions • April 23, 2024
Landbay improves variable rate trackers and launches new loyalty product
Landbay has revamped its variable rate tracker mortgage range, offering lower rates and introducing a new loyalty tracker product for existing borrowers. The changes aim to provide more flexible options for landlords in the current interest rate environment....more
Financial Reporter • February 29, 2024
Landbay cuts BTL rates by up to 0.35%
Landbay announced reductions across its buy-to-let mortgage product range, with rates cut by up to 0.35%. This move reflects the lender's response to changing market conditions and aims to offer more competitive options for mortgage intermediaries and their landlord clients....more
Mortgage Introducer • December 7, 2023
Landbay names Julian Cork as new CEO
Landbay has appointed Julian Cork as its new chief executive officer. Cork, who previously served as chief operating officer, succeeds co-founder John Goodall, who will transition to a non-executive director role on the board....more
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