Kontera
Kontera's Overview
Kontera was an advertising technology company renowned for its pioneering work in in-text advertising and contextual analysis. Founded in 2000, Kontera's technology identified relevant keywords within web content and hyperlinked them to display targeted advertisements or related information. Their solutions, like ContentLink™ and MobileLink™, helped publishers monetize their content and advertisers reach engaged audiences by delivering relevant information without disrupting the user experience. In June 2014, Kontera was acquired by Amobee, a global marketing technology company (a subsidiary of Singtel), for approximately $150 million. This acquisition integrated Kontera's contextual intelligence capabilities into Amobee's broader digital advertising platform, enhancing its brand safety and ad targeting solutions.
Where is Kontera's Headquarters?
HQ Function
The San Francisco office served as the main U.S. corporate headquarters, responsible for sales, marketing, business development, and overall operations in North America. It also coordinated with the global R&D center in Israel.
Notable Features:
Located in San Francisco's Financial District, the headquarters would have been a modern office space designed to foster innovation and collaboration, typical for a technology company aiming for significant market presence.
Work Culture:
As a venture-backed ad-tech company, Kontera likely cultivated an innovative, agile, and results-driven work culture. The environment probably encouraged technological excellence, creative problem-solving, and a collaborative approach to navigate the competitive digital advertising landscape.
HQ Significance:
The San Francisco headquarters was strategically important for Kontera's access to the U.S. advertising market, proximity to other tech companies and talent, and engagement with the investment community, all of which were crucial for its growth and eventual acquisition.
Values Reflected in HQ: The choice of a San Francisco Financial District location reflected Kontera's ambition for market leadership, its focus on innovation within the tech industry, and its aim to be a significant player in the global digital advertising ecosystem.
Location:
Prior to its acquisition by Amobee, Kontera had established a significant global presence. Its operations were anchored by its U.S. headquarters in San Francisco, a major R&D center in Tel Aviv, Israel, and key sales and support offices in New York and London. This international network enabled Kontera to serve a global client base of publishers and advertisers, deploy its contextual advertising technology across multiple regions, and tap into diverse talent pools for both technological development and market expansion.
Street Address:
580 California Street
City:
San Francisco
State/Province:
CA
Country:
USA
Kontera's Global Presence
Tel Aviv, Israel
Address: Ramat Hahayal, Tel Aviv (a prominent high-tech zone)
Leveraged Israel's strong technology and engineering talent pool to drive innovation and maintain Kontera's technological edge in contextual advertising.
New York, NY, USA
Address: Midtown Manhattan (typical location for ad-tech sales offices)
Expanded Kontera's commercial footprint within the significant U.S. advertising market, fostering relationships with key industry players and driving revenue growth.
London, UK
Address: Central London (business district)
Facilitated Kontera's international growth strategy and provided localized support for its European clients and publishing partners.
Buying Intent Signals for Kontera
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Kontera
As of April 2025, Kontera' leadership includes:
Investors of Kontera
Kontera has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
As Kontera was acquired by Amobee in June 2014 and is no longer an independent operating entity, there have been no executive hires or exits specifically for 'Kontera' in the last 12 months. Key leadership changes occurred around the time of the acquisition, with executives transitioning to roles within Amobee, advising during the integration period, or departing to pursue new ventures.
Technology (Tech Stack) used by Kontera
Discover the tools Kontera uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Kontera Email Formats and Examples
Historically, Kontera likely utilized common corporate email address formats. Since its acquisition by Amobee in 2014, official communications would have transitioned to Amobee's email systems, and @kontera.com email addresses would have become inactive or redirected. Any attempts to reach Kontera personnel via old @kontera.com addresses are highly unlikely to succeed.
[first].[last]@kontera.com (e.g., jane.doe@kontera.com) or [first_initial][last]@kontera.com (e.g., jdoe@kontera.com)
Format
example.person@kontera.com
Example
0%
Success rate
News and media
TechCrunch • June 4, 2014
Amobee Buys Kontera For $150M To Add Contextual Smarts To Its Ad Platform
Amobee, SingTel's digital advertising arm, acquired Kontera, a specialist in contextual advertising and content analysis, for approximately $150 million. The acquisition was aimed at integrating Kontera's technology to enhance Amobee's ad platform with improved contextual targeting capabilities across devices and real-time brand safety features....more
VentureBeat • May 19, 2008
Kontera raises $15.5M more for in-text ads
Kontera, a company providing in-text advertising solutions, announced it had secured $15.5 million in a Series C funding round. The round was led by Tenaya Capital (then operating as Lehman Brothers Venture Partners), with participation from existing investors Sequoia Capital and Carmel Ventures. The funds were intended for technology expansion and market reach....more
AdExchanger • October 5, 2011
Kontera Extends In-Text Platform To Mobile Via MobileLink
Kontera launched MobileLink, a new solution extending its in-text advertising and information link technology to the mobile web. This initiative aimed to enable publishers to better monetize their mobile content and provide relevant, non-intrusive information and ads to users on smartphones and tablets....more
Globes Online • February 7, 2006
Kontera content-link ads co raises $9m
In-text advertising company Kontera Technologies Ltd. has raised $9 million in its second financing round. Sequoia Capital led the round, joined by Carmel Ventures, which was the lead investor in Kontera's first financing round. This funding aimed to support Kontera's growth and expansion of its contextual advertising network....more
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