HQ Function

Serves as the brand's flagship retail store, global headquarters, and center for product innovation and brand experience. It is the primary touchpoint for customers to immerse themselves in the Jo Loves world.

Notable Features:

The iconic red and white store design, the interactive Fragrance Brasserie Bar offering 'Fragrance Tapas' where customers can engage with scents in unique ways (e.g., scented bubbles, bath cologne foam).

Work Culture:

Reflects Jo Malone's entrepreneurial spirit: creative, passionate, customer-centric, with a strong emphasis on storytelling, quality, and providing a personal and luxurious experience.

HQ Significance:

This location marks Jo Malone's celebrated return to the fragrance industry with her own independent brand, symbolizing her creative freedom and innovative vision. It's the heart of the Jo Loves brand.

Values Reflected in HQ: Creativity, innovation, passion for fragrance, personal storytelling, British heritage, luxury, and an exceptional, immersive customer experience.

Location:

Jo Loves supports its global customer base primarily through its flagship store in London, its international e-commerce website (joloves.com) which ships to numerous countries, and strategic partnerships with renowned luxury retailers and e-tailers across key markets in Europe, North America, Asia, and Australia. The brand also engages in international pop-up shops and exclusive collaborations to introduce its fragrances to new audiences worldwide.

Street Address:

42 Elizabeth Street

City:

London

State/Province:

N/A

Country:

United Kingdom