Jewelry Television (JTV) is a prominent American television network and online retailer specializing in the sale of jewelry and gemstones. Broadcasting 24/7, JTV reaches millions of U.S. households and offers a wide array of products, from affordable fashion pieces to high-end collectible gemstones and fine jewelry. Their business model integrates television shopping with a robust e-commerce platform (JTV.com), providing customers with education about gemstones and direct-to-consumer pricing. JTV is known for its extensive gemstone assortment, direct sourcing, and focus on making jewelry and gemstone knowledge accessible to a broad audience.
Serves as the central hub for all corporate operations, including live television broadcasting studios, administrative offices, merchandising, marketing, customer service operations, and primary fulfillment center.
State-of-the-art television broadcast studios, extensive inventory warehousing, and facilities for jewelry quality control and order fulfillment. The campus is designed to support a vertically integrated business model.
JTV's work culture is often described as fast-paced and dynamic, reflecting its roots in live television and retail. There's a strong emphasis on product knowledge, customer engagement, and collaborative teamwork across departments like broadcasting, merchandising, and technology.
The Knoxville headquarters is critical as it houses all core functions of the company, enabling seamless integration between broadcasting, online sales, and logistics. Its location provides access to a skilled workforce and logistical advantages for nationwide distribution.
JTV primarily serves customers in the United States and Canada through its television broadcasts and e-commerce website. Its global presence is most significantly marked by its extensive sourcing operations, with a major hub in Jaipur, India, for gemstone procurement and processing. This allows JTV to source materials globally and maintain control over its supply chain. While direct retail operations are focused on North America, jtv.com offers international shipping to various countries, extending its reach to a global customer base.
9600 Parkside Drive
Knoxville
Tennessee
United States
Address: Specific campus details for JTV's Jaipur operations (often referred to as JTV Sourcing and Manufacturing Pvt. Ltd. or similar) are typically not publicized like corporate HQs, but it is a significant operational center. Example: E-7, EPIP, Sitapura Industrial Area, Sitapura, Jaipur, Rajasthan 302022, India (Note: This is a representative address for the area; exact JTV facility address may vary).
To leverage India's expertise and resources in gemstone cutting and jewelry craftsmanship, ensuring a direct and cost-effective supply chain for JTV. It supports JTV's vertical integration strategy and ability to offer a wide variety of gemstones.
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As of April 2025, Jewelry Television' leadership includes:
Jewelry Television has been backed by several prominent investors over the years, including:
JTV has made several key executive appointments in the last 12-18 months to strengthen its leadership team, particularly in technology, digital, and human resources. No major executive departures have been publicly announced during this period.
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Jewelry Television (JTV) commonly uses a few standard email formats for its corporate employees. The most prevalent format appears to be [first].[last]@jtv.com.
[first].[last]@jtv.com
Format
jane.doe@jtv.com
Example
85%
Success rate
JCK Online • October 26, 2023
Jewelry Television (JTV) marked its 30th anniversary with a series of special events, on-air celebrations, and customer giveaways. The milestone highlighted JTV's journey from a small startup to a leading jewelry retailer....more
PR Newswire • August 1, 2023
JTV announced the appointment of Mark Bordas as its new Chief Technology Officer. Bordas will be responsible for leading the company's technology strategy, innovation, and infrastructure to support its growth in television and e-commerce....more
National Jeweler • February 28, 2023
Jewelry Television has appointed Seth Piccirillo as its new chief digital officer. He will oversee JTV’s digital commerce, customer experience, and overall digital transformation strategy....more
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