Jaypore is a leading Indian brand that offers a curated collection of apparel, jewelry, home decor, and accessories, sourced from artisans and designers across India. Founded in 2012, Jaypore emphasizes unique, high-quality products that showcase traditional Indian craftsmanship with a contemporary aesthetic. The platform operates both online, with a robust e-commerce presence shipping globally, and offline through a growing network of physical stores in major Indian cities. In 2019, Jaypore was acquired by Aditya Birla Fashion and Retail Ltd. (ABFRL), integrating it into one of India's largest fashion and lifestyle conglomerates. This acquisition aims to further scale Jaypore's reach and connect a wider audience with India's rich textile and craft heritage.
This office manages Jaypore's core functions including product curation and design, e-commerce operations, brand marketing, technology development, and customer relationship management.
The office space is likely designed to reflect Jaypore's brand ethos, fostering creativity and collaboration with an aesthetic that appreciates Indian art and design. It would be equipped with modern infrastructure to support a significant e-commerce and retail brand.
The work culture at Jaypore is characterized by a blend of creative passion for Indian heritage and the dynamic, fast-paced environment of an e-commerce and retail business. Post-acquisition by ABFRL, it likely incorporates structured corporate practices while retaining a focus on innovation and artisanal collaboration.
The Gurugram headquarters is crucial for maintaining Jaypore's unique brand identity, driving its product sourcing strategy from across India, and managing its digital-first approach to reaching customers globally and domestically.
Jaypore has a significant global reach primarily through its e-commerce platform, jaypore.com, which ships its curated selection of Indian ethnic wear, jewelry, home decor, and accessories to customers in numerous countries worldwide. While its physical retail stores are currently concentrated in India, its online presence allows international customers to engage with and purchase authentic Indian products. The sourcing network for Jaypore's products is pan-India, connecting with artisans and craft clusters across the country. Being part of Aditya Birla Fashion and Retail Ltd. potentially expands its access to global markets and operational expertise.
Plot No. 77, Phase IV, Udyog Vihar, Sector 18
Gurugram
Haryana
India
Address: Piramal Agastya Corporate Park, Building ‘A’, 4th and 5th Floor, Unit No. 401, 403, 501, 502, L.B.S. Road, Kurla, Mumbai – 400070
As ABFRL's main corporate office, it drives the national and international strategy for its diverse portfolio of fashion and lifestyle brands, including Jaypore, ensuring synergy and growth across the group.
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As of April 2025, Jaypore' leadership includes:
Jaypore has been backed by several prominent investors over the years, including:
Specific executive hires or exits solely for the Jaypore brand are not frequently publicized as distinct events, as leadership is often integrated within the broader Aditya Birla Fashion and Retail Ltd. (ABFRL) structure. Key leadership changes within ABFRL may influence Jaypore. No major Jaypore-brand-specific top-level executive movements have been prominently reported in the last 12 months.
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For Jaypore, customer service and general inquiries can typically be addressed to generic email addresses like help@jaypore.com or contact@jaypore.com. For employees, especially those integrated within Aditya Birla Fashion and Retail Ltd. (ABFRL), email formats likely follow ABFRL's corporate standards, commonly [first_name].[last_name]@adityabirla.com. For Jaypore-specific roles, formats like [first_name]@jaypore.com or [first_initial][last_name]@jaypore.com might also be in use.
[first_name].[last_name]@adityabirla.com (for corporate roles); [first_name]@jaypore.com (possible for brand-specific roles)
Format
Example: help@jaypore.com (customer support); jane.doe@adityabirla.com (hypothetical corporate employee)
Example
70%
Success rate
FashionNetwork.com • May 27, 2024
Aditya Birla Fashion and Retail (ABFRL) reported widened net losses in Q4 FY24, attributed partly to ongoing strategic investments in emerging growth platforms. This includes its portfolio of ethnic wear businesses, where Jaypore is a key brand. The company remains committed to expanding its presence in the ethnic segment....more
The Economic Times • February 08, 2023
Jaypore, the ethnic apparel and lifestyle brand of Aditya Birla Fashion and Retail Ltd (ABFRL), achieved an annual revenue run rate of Rs 100 crore. The brand expanded its physical store count to 19 and plans further additions, focusing on premium ethnic products....more
The Hindu BusinessLine • July 18, 2022
Aditya Birla Fashion and Retail (ABFRL) announced plans to significantly scale up its ethnic wear portfolio, with a target of expanding Jaypore's physical retail presence to 75 stores in the coming years. This move aims to capture a larger share of the growing Indian ethnic wear market....more
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