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Jaypore's Overview

Total employees141
HeadquartersGurugram
Founded2012

Jaypore is a leading Indian brand that offers a curated collection of apparel, jewelry, home decor, and accessories, sourced from artisans and designers across India. Founded in 2012, Jaypore emphasizes unique, high-quality products that showcase traditional Indian craftsmanship with a contemporary aesthetic. The platform operates both online, with a robust e-commerce presence shipping globally, and offline through a growing network of physical stores in major Indian cities. In 2019, Jaypore was acquired by Aditya Birla Fashion and Retail Ltd. (ABFRL), integrating it into one of India's largest fashion and lifestyle conglomerates. This acquisition aims to further scale Jaypore's reach and connect a wider audience with India's rich textile and craft heritage.

Where is Jaypore's Headquarters?

HQ Function

This office manages Jaypore's core functions including product curation and design, e-commerce operations, brand marketing, technology development, and customer relationship management.

Notable Features:

The office space is likely designed to reflect Jaypore's brand ethos, fostering creativity and collaboration with an aesthetic that appreciates Indian art and design. It would be equipped with modern infrastructure to support a significant e-commerce and retail brand.

Work Culture:

The work culture at Jaypore is characterized by a blend of creative passion for Indian heritage and the dynamic, fast-paced environment of an e-commerce and retail business. Post-acquisition by ABFRL, it likely incorporates structured corporate practices while retaining a focus on innovation and artisanal collaboration.

HQ Significance:

The Gurugram headquarters is crucial for maintaining Jaypore's unique brand identity, driving its product sourcing strategy from across India, and managing its digital-first approach to reaching customers globally and domestically.

Values Reflected in HQ: The headquarters' operations and environment would aim to reflect Jaypore's core values: celebration of Indian craftsmanship, authenticity, contemporary design, and customer-centricity.

Location:

Jaypore has a significant global reach primarily through its e-commerce platform, jaypore.com, which ships its curated selection of Indian ethnic wear, jewelry, home decor, and accessories to customers in numerous countries worldwide. While its physical retail stores are currently concentrated in India, its online presence allows international customers to engage with and purchase authentic Indian products. The sourcing network for Jaypore's products is pan-India, connecting with artisans and craft clusters across the country. Being part of Aditya Birla Fashion and Retail Ltd. potentially expands its access to global markets and operational expertise.

Street Address:

Plot No. 77, Phase IV, Udyog Vihar, Sector 18

City:

Gurugram

State/Province:

Haryana

Country:

India

Jaypore's Global Presence

Mumbai, Maharashtra/India

Address: Piramal Agastya Corporate Park, Building ‘A’, 4th and 5th Floor, Unit No. 401, 403, 501, 502, L.B.S. Road, Kurla, Mumbai – 400070

As ABFRL's main corporate office, it drives the national and international strategy for its diverse portfolio of fashion and lifestyle brands, including Jaypore, ensuring synergy and growth across the group.

Buying Intent Signals for Jaypore

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Jaypore

As of April 2025, Jaypore' leadership includes:

Rashmi Shukla - Head Of Business - Jaypore (at Aditya Birla Fashion and Retail Limited)
Ashish Dikshit - Managing Director, Aditya Birla Fashion and Retail Ltd.
Jagdish Bajaj - CFO, Aditya Birla Fashion and Retail Ltd.

Investors of Jaypore

Jaypore has been backed by several prominent investors over the years, including:

Aditya Birla Fashion and Retail Ltd. (Acquirer and Parent Company since 2019)
Aavishkaar (Early Stage Investor - Pre-acquisition)
Haresh Chawla (Angel Investor - Pre-acquisition)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Specific executive hires or exits solely for the Jaypore brand are not frequently publicized as distinct events, as leadership is often integrated within the broader Aditya Birla Fashion and Retail Ltd. (ABFRL) structure. Key leadership changes within ABFRL may influence Jaypore. No major Jaypore-brand-specific top-level executive movements have been prominently reported in the last 12 months.

Technology (Tech Stack) used by Jaypore

Discover the tools Jaypore uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Jaypore Email Formats and Examples

For Jaypore, customer service and general inquiries can typically be addressed to generic email addresses like help@jaypore.com or contact@jaypore.com. For employees, especially those integrated within Aditya Birla Fashion and Retail Ltd. (ABFRL), email formats likely follow ABFRL's corporate standards, commonly [first_name].[last_name]@adityabirla.com. For Jaypore-specific roles, formats like [first_name]@jaypore.com or [first_initial][last_name]@jaypore.com might also be in use.

[first_name].[last_name]@adityabirla.com (for corporate roles); [first_name]@jaypore.com (possible for brand-specific roles)

Format

Example: help@jaypore.com (customer support); jane.doe@adityabirla.com (hypothetical corporate employee)

Example

70%

Success rate

News and media

FashionNetwork.comMay 27, 2024

Jaypore news title: Aditya Birla Fashion and Retail continues investment in ethnic wear growth including Jaypore

Aditya Birla Fashion and Retail (ABFRL) reported widened net losses in Q4 FY24, attributed partly to ongoing strategic investments in emerging growth platforms. This includes its portfolio of ethnic wear businesses, where Jaypore is a key brand. The company remains committed to expanding its presence in the ethnic segment....more

The Economic TimesFebruary 08, 2023

Jaypore news title: ABFRL's Jaypore records Rs 100 crore annual revenue run rate

Jaypore, the ethnic apparel and lifestyle brand of Aditya Birla Fashion and Retail Ltd (ABFRL), achieved an annual revenue run rate of Rs 100 crore. The brand expanded its physical store count to 19 and plans further additions, focusing on premium ethnic products....more

The Hindu BusinessLineJuly 18, 2022

Jaypore news title: Aditya Birla Fashion and Retail to scale up ethnic wear portfolio; Jaypore to have 75 stores

Aditya Birla Fashion and Retail (ABFRL) announced plans to significantly scale up its ethnic wear portfolio, with a target of expanding Jaypore's physical retail presence to 75 stores in the coming years. This move aims to capture a larger share of the growing Indian ethnic wear market....more

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