The Japan National Tourism Organization (JNTO) is an independent administrative institution of the Japanese government. Its primary mission is to promote Japan as a leading travel destination for both leisure and business. JNTO engages in a wide range of activities, including providing tourist information, supporting international conventions and events, and collaborating with travel industry partners worldwide to attract international visitors and enhance their experience in Japan.
Serves as the central hub for planning and executing Japan's national tourism strategy, coordinating with domestic and international stakeholders, managing global promotional activities, and conducting research and analysis on tourism trends.
Modern office facilities equipped for administrative, strategic planning, and international coordination tasks. Likely includes versatile meeting spaces for hosting international delegations and press briefings.
A professional, highly organized, and collaborative environment characteristic of Japanese governmental agencies. There is a strong dedication to promoting Japan's cultural heritage and hospitality ('Omotenashi') with an emphasis on meticulous planning and global outreach.
The headquarters is pivotal for centralizing Japan's efforts to develop its tourism sector, enhance the nation's global image, and strategically respond to the dynamic international travel market.
JNTO maintains a robust global presence with over 26 offices strategically located in key international markets across North America, Europe, Asia, and Oceania. These offices are responsible for a wide array of functions including marketing and public relations, travel trade engagement, consumer promotions, market research, and providing up-to-date travel information to encourage and facilitate visits to Japan. They participate in major travel fairs, organize familiarization trips for media and travel agents, and execute digital marketing campaigns tailored to regional audiences.
Yotsuya Nagai Building, 7-6 Yotsuya 4-chome
Shinjuku-ku, Tokyo
Tokyo
Japan
Address: 11 West 42nd Street, 19th Floor, New York, NY 10036, USA
Serves as a critical marketing and information hub for North America, one of Japan's most significant inbound tourism markets, adapting promotional strategies to American traveler preferences.
Address: 1st Floor, Carrington House, 126-130 Regent Street, London, W1B 5SE, UK
Acts as a strategic base for engaging with the European travel market, highlighting Japan's unique appeal to European tourists and facilitating travel arrangements.
Address: 16 Raffles Quay, #15-09 Hong Leong Building, Singapore 048581
Caters to the specific interests of travelers from Southeast Asian countries, strengthening Japan's tourism brand and partnerships in the region.
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As of April 2025, Japan National Tourism Organization' leadership includes:
Japan National Tourism Organization has been backed by several prominent investors over the years, including:
Specific high-profile executive hires or exits at JNTO are typically announced via official government channels or specialized industry news, and may not always be prominent in general news cycles. No major, widely publicized individual executive changes have been noted in mainstream media within the past 12 months. Personnel rotations are common within governmental organizations.
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Email addresses at the Japan National Tourism Organization typically use the 'jnto.go.jp' domain for official communications. While individual email formats can vary, common structures for Japanese governmental or corporate entities often involve combinations of names and initials.
Common patterns might include [first_initial].[lastname]@jnto.go.jp or [lastname]_[first_initial]@jnto.go.jp. General inquiries are often directed to 'info@jnto.go.jp' or specific regional office contacts.
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example.contact@jnto.go.jp
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JNTO Press Release • March 22, 2024
JNTO announced that Japan welcomed an estimated 2,788,000 international visitors in February 2024. This figure not only represents a significant recovery but also surpasses the 2,604,323 visitors recorded in February 2019, before the COVID-19 pandemic....more
TravelDailyNews Asia & Pacific • March 7, 2024
The Japan National Tourism Organization (JNTO) emphasized Japan's dedication to sustainable tourism practices during ITB Berlin 2024. They showcased a variety of eco-friendly travel options and unique regional experiences designed to promote responsible tourism across the country....more
JNTO Website • February 15, 2024
The Japan National Tourism Organization (JNTO) has launched a new promotional campaign titled 'No One Travels Japan Like You.' This initiative aims to inspire personalized and unique travel experiences, encouraging visitors to explore Japan beyond typical tourist routes and discover its diverse offerings in their own way....more
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