The Jamaica Tourist Board (JTB) is Jamaica's national tourism agency, founded in 1955. Its mission is to develop and market Jamaica as a premier year-round tourist destination. The JTB showcases the island's unique culture, stunning natural landscapes, vibrant music scene, culinary delights, and warm hospitality to a global audience. It works collaboratively with industry partners, airlines, travel agents, and media to increase visitor arrivals, promote sustainable tourism practices, and enhance the overall visitor experience, contributing significantly to Jamaica's economy.
Serves as the primary administrative, strategic planning, and marketing coordination center for all global tourism promotion efforts for Jamaica.
Located in the New Kingston business district, an area known for modern office buildings and commercial activity. The office itself is likely a functional, contemporary workspace designed for a national agency.
Professional, dynamic, and collaborative, with a strong focus on promoting Jamaican culture and tourism. Employees are typically passionate about the island and driven by the mission to enhance its global appeal.
The HQ is the nerve center for Jamaica's tourism industry strategy, policy implementation, and international marketing campaigns, playing a vital role in the nation's economic development.
The Jamaica Tourist Board supports its global mission through a network of international offices and representatives located in key source markets including North America (USA, Canada), Europe (UK, Germany), and Latin America. These offices are instrumental in executing localized marketing strategies, fostering travel trade relationships, conducting public relations, participating in international travel fairs, and engaging directly with consumers to promote 'Destination Jamaica' worldwide.
64 Knutsford Boulevard
Kingston 5
St. Andrew
Jamaica
Address: 767 Third Avenue, Suite 2301, New York, NY 10017, USA
To drive tourism growth from one of Jamaica's largest source markets by fostering relationships and executing targeted promotional campaigns.
Address: 1320 S. Dixie Highway, Suite 1101, Coral Gables, FL 33146, USA
To expand Jamaica's appeal and accessibility to travelers in the Southern US and burgeoning Latin American regions.
Address: 303 Eglinton Avenue East, Suite 200, Toronto, Ontario, M4P 1L3, Canada
To maintain and grow visitor arrivals from Canada through strategic marketing and strong industry collaborations.
Address: 1-2 Prince Consort Road, London, SW7 2BZ, United Kingdom
To promote Jamaica as a top Caribbean destination for UK and European travelers, highlighting its unique offerings and strengthening trade relationships.
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As of April 2025, Jamaica Tourist Board' leadership includes:
Jamaica Tourist Board has been backed by several prominent investors over the years, including:
As a government agency, major executive changes at the Director level are typically well-publicized. Routine managerial changes may occur but are not always broadly announced. No major Director-level changes have been prominently reported in the last 12 months. Key leadership, including the Director of Tourism, remains consistent.
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The Jamaica Tourist Board, like many government and tourism organizations, likely uses standardized email formats for its staff. While specific internal formats aren't publicly listed, common conventions include first initial followed by last name, or first name separated by a dot from the last name, at their official domain. General inquiries are often directed to a generic 'info' address.
[first_initial][last]@visitjamaica.com or [first].[last]@visitjamaica.com
Format
dwhite@visitjamaica.com or info@visitjamaica.com
Example
70%
Success rate
TravelPulse Canada • May 7, 2024
The Jamaica Tourist Board (JTB) hosted its annual 'One Love Affair' event, welcoming nearly 150 Canadian travel advisors for an immersive experience of the island's tourism offerings. The event aimed to strengthen relationships with Canadian partners and showcase Jamaica's diverse attractions and accommodations....more
Jamaica Observer • April 29, 2024
The Jamaica Tourist Board has launched a new global advertising campaign titled 'Jamaica – Come Back to an Island That Will Move You'. This initiative aims to refresh the island's image and appeal to a wider range of travelers by highlighting authentic Jamaican experiences beyond the traditional sun, sea, and sand....more
TravelAge West • February 21, 2024
Jamaica is experiencing a significant tourism boom in early 2024, with strong arrival numbers and increased airlift. The Jamaica Tourist Board attributes this success to strategic marketing efforts, new flight routes, and the island's enduring appeal as a top Caribbean destination....more
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