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Jamaica Tourist Board's Overview

Total employees180
HeadquartersKingston 5
Founded1955

The Jamaica Tourist Board (JTB) is Jamaica's national tourism agency, founded in 1955. Its mission is to develop and market Jamaica as a premier year-round tourist destination. The JTB showcases the island's unique culture, stunning natural landscapes, vibrant music scene, culinary delights, and warm hospitality to a global audience. It works collaboratively with industry partners, airlines, travel agents, and media to increase visitor arrivals, promote sustainable tourism practices, and enhance the overall visitor experience, contributing significantly to Jamaica's economy.

Where is Jamaica Tourist Board's Headquarters?

HQ Function

Serves as the primary administrative, strategic planning, and marketing coordination center for all global tourism promotion efforts for Jamaica.

Notable Features:

Located in the New Kingston business district, an area known for modern office buildings and commercial activity. The office itself is likely a functional, contemporary workspace designed for a national agency.

Work Culture:

Professional, dynamic, and collaborative, with a strong focus on promoting Jamaican culture and tourism. Employees are typically passionate about the island and driven by the mission to enhance its global appeal.

HQ Significance:

The HQ is the nerve center for Jamaica's tourism industry strategy, policy implementation, and international marketing campaigns, playing a vital role in the nation's economic development.

Values Reflected in HQ: Professionalism, national pride, innovation in marketing, commitment to service, and a deep appreciation for Jamaican heritage and natural resources.

Location:

The Jamaica Tourist Board supports its global mission through a network of international offices and representatives located in key source markets including North America (USA, Canada), Europe (UK, Germany), and Latin America. These offices are instrumental in executing localized marketing strategies, fostering travel trade relationships, conducting public relations, participating in international travel fairs, and engaging directly with consumers to promote 'Destination Jamaica' worldwide.

Street Address:

64 Knutsford Boulevard

City:

Kingston 5

State/Province:

St. Andrew

Country:

Jamaica

Jamaica Tourist Board's Global Presence

New York, USA

Address: 767 Third Avenue, Suite 2301, New York, NY 10017, USA

To drive tourism growth from one of Jamaica's largest source markets by fostering relationships and executing targeted promotional campaigns.

Miami, USA

Address: 1320 S. Dixie Highway, Suite 1101, Coral Gables, FL 33146, USA

To expand Jamaica's appeal and accessibility to travelers in the Southern US and burgeoning Latin American regions.

Toronto, Canada

Address: 303 Eglinton Avenue East, Suite 200, Toronto, Ontario, M4P 1L3, Canada

To maintain and grow visitor arrivals from Canada through strategic marketing and strong industry collaborations.

London, United Kingdom

Address: 1-2 Prince Consort Road, London, SW7 2BZ, United Kingdom

To promote Jamaica as a top Caribbean destination for UK and European travelers, highlighting its unique offerings and strengthening trade relationships.

Buying Intent Signals for Jamaica Tourist Board

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Jamaica Tourist Board

As of April 2025, Jamaica Tourist Board' leadership includes:

Hon. Edmund Bartlett, CD, MP - Minister of Tourism
Donovan White - Director of Tourism
Camile Glenister - Deputy Director of Tourism, Marketing
Francine Carter Henry - Manager, Tour Operators & Airlines

Investors of Jamaica Tourist Board

Jamaica Tourist Board has been backed by several prominent investors over the years, including:

Government of Jamaica (as a national statutory agency funded by the state)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

As a government agency, major executive changes at the Director level are typically well-publicized. Routine managerial changes may occur but are not always broadly announced. No major Director-level changes have been prominently reported in the last 12 months. Key leadership, including the Director of Tourism, remains consistent.

Technology (Tech Stack) used by Jamaica Tourist Board

Discover the tools Jamaica Tourist Board uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Jamaica Tourist Board Email Formats and Examples

The Jamaica Tourist Board, like many government and tourism organizations, likely uses standardized email formats for its staff. While specific internal formats aren't publicly listed, common conventions include first initial followed by last name, or first name separated by a dot from the last name, at their official domain. General inquiries are often directed to a generic 'info' address.

[first_initial][last]@visitjamaica.com or [first].[last]@visitjamaica.com

Format

dwhite@visitjamaica.com or info@visitjamaica.com

Example

70%

Success rate

News and media

TravelPulse CanadaMay 7, 2024

Jamaica Tourist Board News: Jamaica Welcomes Canadian Travel Advisors for 'One Love Affair'

The Jamaica Tourist Board (JTB) hosted its annual 'One Love Affair' event, welcoming nearly 150 Canadian travel advisors for an immersive experience of the island's tourism offerings. The event aimed to strengthen relationships with Canadian partners and showcase Jamaica's diverse attractions and accommodations....more

Jamaica ObserverApril 29, 2024

Jamaica Tourist Board News: JTB targets global audiences with new campaign

The Jamaica Tourist Board has launched a new global advertising campaign titled 'Jamaica – Come Back to an Island That Will Move You'. This initiative aims to refresh the island's image and appeal to a wider range of travelers by highlighting authentic Jamaican experiences beyond the traditional sun, sea, and sand....more

TravelAge WestFebruary 21, 2024

Jamaica Tourist Board News: Jamaica Tourism Is Booming in 2024

Jamaica is experiencing a significant tourism boom in early 2024, with strong arrival numbers and increased airlift. The Jamaica Tourist Board attributes this success to strategic marketing efforts, new flight routes, and the island's enduring appeal as a top Caribbean destination....more

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