iperceptions
iperceptions's Overview
iperceptions was a global leader in Voice of Customer (VoC) solutions, empowering major brands to capture and analyze customer feedback to enhance digital customer experiences and drive business growth. Founded in 1999, iperceptions offered sophisticated survey technologies, advanced analytics, and research expertise to help companies understand customer intent, satisfaction, and behavior across various online touchpoints. In August 2020, iperceptions was acquired by Alida (formerly Vision Critical), and its technologies and expertise have since been integrated into Alida's comprehensive Total Experience Management (TXM) platform, contributing to richer customer insights for Alida's clients.
Where is iperceptions's Headquarters?
HQ Function
Prior to its acquisition by Alida, this location served as the central hub for iperceptions' global operations, including software development, research, product management, sales, and client services for its Voice of Customer solutions.
Notable Features:
The headquarters was situated in a modern business park in Saint-Laurent, designed to facilitate a collaborative and innovative environment for technology development and corporate operations. Specific unique architectural details are not widely publicized, typical for such commercial spaces.
Work Culture:
iperceptions was known for fostering a work culture centered on innovation in customer feedback technology, customer-centricity, and data-driven decision-making. It encouraged a collaborative environment where employees contributed to evolving VoC solutions.
HQ Significance:
The Montreal headquarters was highly significant as the birthplace and operational core of iperceptions' influential VoC technology. It played a crucial role in establishing the company as a key player in the North American and global customer experience management market before its integration into Alida.
Values Reflected in HQ: The headquarters environment aimed to reflect iperceptions' core values of technological excellence, client-focused solutions, and collaborative innovation in the field of customer experience analytics.
Location:
Prior to its acquisition by Alida, iperceptions established a significant global presence, serving a diverse clientele that included numerous multinational corporations. While headquartered in Canada and with a key office in the UK, its Voice of Customer platform and research services were utilized by companies across North America, Europe, Asia-Pacific, and other regions. The platform's multilingual capabilities and flexible deployment options enabled it to support clients in understanding customer experiences on a global scale.
Street Address:
7075 Place Robert-Joncas, Suite 142
City:
Saint-Laurent (Montreal)
State/Province:
Quebec
Country:
Canada
iperceptions's Global Presence
London, United Kingdom
Address: Berkeley Square House, Berkeley Square, London, W1J 6BD (Historical location)
To cater to the growing demand for sophisticated customer experience feedback mechanisms and analytics from businesses within the UK and broader European markets, providing localized support and expertise.
Buying Intent Signals for iperceptions
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of iperceptions
As of April 2025, iperceptions' leadership includes:
Investors of iperceptions
iperceptions has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
The most significant executive event concerning iperceptions was its acquisition by Alida in August 2020. This led to the integration of iperceptions' leadership and team into Alida. Consequently, there have been no new hires or exits from a standalone iperceptions executive team in the last 12-24 months; key personnel generally transitioned to roles within Alida or pursued other ventures post-integration.
Technology (Tech Stack) used by iperceptions
Discover the tools iperceptions uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
iperceptions Email Formats and Examples
Prior to its acquisition by Alida, iperceptions likely utilized standard professional email address formats common for technology companies in Canada. Based on typical conventions, formats such as [first_initial][last]@[companydomain].com or [first].[last]@[companydomain].com would have been probable for the iperceptions.com domain.
f[last]@iperceptions.com (e.g., jsmith@iperceptions.com) and [first].[last]@iperceptions.com (e.g., john.smith@iperceptions.com)
Format
jsmith@iperceptions.com
Example
70%
Success rate
News and media
Alida (Press Release) • August 4, 2020
Vision Critical (now Alida) Acquires Customer Experience Management Innovator iperceptions
Alida (then operating as Vision Critical) announced its strategic acquisition of iperceptions, a recognized leader in Voice of Customer (VoC) technology and services. The acquisition was aimed at significantly enhancing Alida's customer experience (CX) platform by integrating iperceptions' advanced feedback collection, analytics capabilities, and research expertise....more
PR Newswire / iperceptions • February 12, 2019
iperceptions Appoints Pascal Cardinal as New President and CEO
iperceptions announced the appointment of Pascal Cardinal as its new President and Chief Executive Officer. Cardinal, an experienced executive in the technology sector, was tasked with leading iperceptions' next phase of growth and innovation in the competitive customer experience management market....more
iperceptions (Blog/Website - historical) • May 1, 2017
iperceptions Recognized as a Leader in The Forrester Wave™: Customer Feedback Management Platforms, Q2 2017
iperceptions was named a Leader by Forrester Research in its 'The Forrester Wave™: Customer Feedback Management Platforms, Q2 2017' report. This recognition highlighted iperceptions' strengths in areas such as data collection, analytics, and providing actionable insights to its clients....more
Highperformr’s free tools for company research
Explore Employees by Region or Country
See where a company’s workforce is located, by country or region.
View Funding Details
View past and recent funding rounds with amounts and investors.
Understand Revenue Insights
Understand company revenue estimates and financial scale.
Track Active Job Openings
Track active roles and hiring trends to spot growth signals.
Review Product and Offerings
Discover what a company offers—products, platforms, and solutions.
Get SIC or NAICS Codes
Get the company’s official SIC and NAICS classifications.
Analyze Website Traffic Trends
Analyze visitor volume, engagement, and top traffic sources.
Discover Social Profiles and Engagement
Explore LinkedIn, Twitter, and other active social profiles.
Identify Top Competitors
Identify top competitors based on similar business traits.
Research and Discover Companies with Highperformr — Smarter, Faster
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
- Track intent signals to find buyers who are actively in-market
- Enrich contacts and companies instantly, no need to switch tools
- Automate workflows to stay ahead of every change
- Connect your CRM & tools for seamless data sync and activation
Thousands of companies, including iperceptions, are just a search away.