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INVOKE's Overview

Total employees101
HeadquartersWaltham
Founded2016

Invoke Inc. is a leading market research technology company that empowers brands and researchers with game-changing consumer insights at scale. Their patented platform and research expertise are utilized for content testing, concept testing, and product development. Invoke enables businesses to conduct large-scale, interactive online sessions to gather rich qualitative and quantitative feedback rapidly, facilitating better, faster, and more confident decision-making in product innovation and marketing strategies.

Where is INVOKE's Headquarters?

HQ Function

The Waltham headquarters serves as the primary center for Invoke Inc.'s global operations, including research and development, product management, client services, sales, marketing, and corporate administration.

Notable Features:

The office is situated in a contemporary commercial building, likely equipped with modern amenities, collaborative workspaces, and advanced technology infrastructure conducive to innovation in market research and software development.

Work Culture:

Invoke Inc. likely fosters a dynamic and innovative work culture focused on collaboration, data-driven excellence, and client success. The environment probably encourages agile methodologies and continuous learning, typical of a tech-forward market research firm.

HQ Significance:

Its location in the Boston tech hub provides Invoke Inc. with access to a rich talent pool, leading academic institutions, and a vibrant ecosystem of technology companies and venture capital, fostering innovation and growth.

Values Reflected in HQ: The headquarters likely reflects Invoke's core values of innovation, agility, and client-centricity, with a workspace designed to foster technological development, collaborative problem-solving, and efficient global operations.

Location:

While headquartered in the United States, Invoke Inc. serves a diverse global clientele. Their advanced online research platform allows them to conduct studies with participants from numerous countries, supporting international brands in their global product development, content testing, and marketing strategies. This technological capability enables them to deliver insights on a worldwide scale.

Street Address:

200 West Street, Suite 310

City:

Waltham

State/Province:

MA

Country:

USA

INVOKE's Global Presence

Waltham, MA, USA (Primary Operations Center)

Address: Invoke Inc.'s operations are primarily centralized at their Waltham headquarters. Additional smaller or remote presences are not publicly detailed as distinct, standalone offices.

To provide comprehensive market research and consumer insight solutions globally, managed and coordinated from their central headquarters, supplemented by flexible team structures to serve diverse markets effectively.

Buying Intent Signals for INVOKE

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of INVOKE

As of April 2025, INVOKE' leadership includes:

Gigi Wang - Chief Executive Officer
Peter Conn - Chief Operating Officer
Kendall Rand - Chief Client Officer
Mark Residency - Chief Product & Technology Officer
David Destefano - Chief Revenue Officer

Investors of INVOKE

INVOKE has been backed by several prominent investors over the years, including:

Insight Partners
Bain Capital Ventures
Sapphire Ventures (formerly SAP Ventures)
Ascent Venture Partners
Blue Chip Venture Company
Grotech Ventures

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Based on publicly available information as of mid-2024, there have been no prominent C-suite executive hires or departures publicly announced for Invoke Inc. within the immediate past 12-month period. The current leadership team appears stable and consistent with information provided on their official channels.

Technology (Tech Stack) used by INVOKE

Discover the tools INVOKE uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

INVOKE Email Formats and Examples

Invoke Inc. likely utilizes standard corporate email address patterns. Based on common conventions and available data for companies of similar profiles, a frequently used format is the first initial followed by the last name.

[first_initial][last]@invoke.com

Format

gwang@invoke.com (example for Gigi Wang)

Example

80%

Success rate

News and media

invoke.comApril 3, 2024

Invoke Inc. to Present Innovations at IIeX North America 2024

Invoke Inc. announced its participation and presentation schedule for the IIeX North America 2024 conference. The company highlighted its plans to showcase its latest advancements in agile content testing and consumer insights technology, emphasizing solutions for rapid, actionable feedback....more

invoke.comOctober 24, 2023

Invoke Inc. Unveils Groundbreaking AI-Powered Qualitative Co-Pilot

Invoke Inc. launched its innovative AI-Powered Qualitative Co-Pilot, a tool designed to augment the capabilities of qualitative researchers. The co-pilot aims to automate routine tasks and enhance analytical depth, enabling researchers to derive more profound insights from live consumer conversations....more

invoke.comSeptember 12, 2023

Invoke Inc. Presents on Human-AI Symbiosis in Market Research at ESOMAR Congress 2023

Invoke Inc. shared insights at the ESOMAR Congress 2023, presenting on the synergistic relationship between human expertise and artificial intelligence in the field of market research. Their presentation focused on how AI can enhance, not replace, the nuanced understanding provided by human researchers....more

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