INFRA
INFRA's Overview
The Independent Natural Food Retailers Association (INFRA) is a member-owned cooperative dedicated to strengthening independent natural food retailers across the United States. INFRA provides its members with enhanced purchasing power, comprehensive marketing programs, operational support, and a valuable network of fellow independent retailers. By leveraging collective buying strength and sharing industry best practices, INFRA empowers its member stores to compete effectively, champion sustainable food systems, and serve their local communities with high-quality natural and organic products.
Where is INFRA's Headquarters?
HQ Function
Serves as the primary administrative and operational center for the association, coordinating member services, national programs, vendor relations, and advocacy efforts.
Notable Features:
The office is a modern, functional space designed to facilitate collaboration among INFRA staff and efficiently support its nationwide network of member retailers.
Work Culture:
The work culture at INFRA is collaborative, member-centric, and mission-driven. There's a strong emphasis on supporting the success of independent natural food retailers and promoting ethical and sustainable business practices within the industry.
HQ Significance:
The headquarters is pivotal to INFRA's mission, acting as the nerve center for developing and deploying resources, negotiating purchasing advantages, and providing a unified voice for independent natural food stores across the country.
Values Reflected in HQ: The headquarters likely reflects INFRA's core values of collaboration, integrity, sustainability, and dedication to the success of its independent retail members.
Location:
Independent Natural Food Retailers Association (INFRA) primarily operates within the United States. Its focus is on supporting a nationwide network of independent natural and organic food retailers. While its direct administrative operations are US-based, the success of its members contributes to the broader North American natural products industry. INFRA's efforts are concentrated on strengthening local economies and sustainable food systems within the US communities served by its member stores.
Street Address:
75 W 5th St, STE 211
City:
Saint Paul
State/Province:
MN
Country:
USA
INFRA's Global Presence
N/A - Centralized Operations
Address: INFRA's administrative and operational functions are primarily centralized at its national headquarters in Saint Paul, MN.
INFRA's 'presence' in various regions is through its member stores, rather than through additional corporate offices. The central office supports all regions.
Buying Intent Signals for INFRA
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of INFRA
As of April 2025, INFRA' leadership includes:
Investors of INFRA
INFRA has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Based on publicly available information and recent news, there have been no major C-suite executive hires or departures announced at Independent Natural Food Retailers Association (INFRA) in the past 12 months. The current leadership team, led by President & CEO Patty Lovera (appointed April 2022), appears stable.
Technology (Tech Stack) used by INFRA
Discover the tools INFRA uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
INFRA Email Formats and Examples
The Independent Natural Food Retailers Association (INFRA) likely utilizes common professional email formats. Based on their domain 'infretailers.com', typical structures would include the first initial followed by the last name, or first name separated by a dot from the last name.
[first_initial][last]@infretailers.com (e.g., jdoe@infretailers.com) or [first].[last]@infretailers.com (e.g., jane.doe@infretailers.com)
Format
plovera@infretailers.com (example, based on common patterns for President & CEO Patty Lovera)
Example
75%
Success rate
News and media
infretailers.com Blog • July 18, 2023
Independent Natural Food Retailers Association Welcomes New Board Members
INFRA announced the election of new members to its Board of Directors. These individuals bring diverse experiences and insights to help guide the association's strategic initiatives and continue its support for the independent natural food retail sector....more
infretailers.com Blog • May 10, 2023
INFRA & HowGood Partner to Support Retailers in Effectively Communicating Product Sustainability to Shoppers
INFRA has partnered with HowGood, an independent research company and SaaS platform, to provide INFRA members with tools and resources to better understand and communicate product sustainability attributes to their customers....more
infretailers.com Blog • March 7, 2023
Independent Natural Food Retailers Association and (included) Announce Groundbreaking Partnership to Advance Equity and Access
INFRA and (included), a collective of BIPOC CPG founders and executives, announced a partnership aimed at increasing representation and market access for BIPOC-owned brands within INFRA member stores and the broader natural products industry....more
Highperformr’s free tools for company research
Explore Employees by Region or Country
See where a company’s workforce is located, by country or region.
View Funding Details
View past and recent funding rounds with amounts and investors.
Understand Revenue Insights
Understand company revenue estimates and financial scale.
Track Active Job Openings
Track active roles and hiring trends to spot growth signals.
Review Product and Offerings
Discover what a company offers—products, platforms, and solutions.
Get SIC or NAICS Codes
Get the company’s official SIC and NAICS classifications.
Analyze Website Traffic Trends
Analyze visitor volume, engagement, and top traffic sources.
Discover Social Profiles and Engagement
Explore LinkedIn, Twitter, and other active social profiles.
Identify Top Competitors
Identify top competitors based on similar business traits.
Research and Discover Companies with Highperformr — Smarter, Faster
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
- Track intent signals to find buyers who are actively in-market
- Enrich contacts and companies instantly, no need to switch tools
- Automate workflows to stay ahead of every change
- Connect your CRM & tools for seamless data sync and activation
Thousands of companies, including INFRA, are just a search away.