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InCrowd's Overview

Total employees108
HeadquartersLondon
Founded2015

InCrowd Sports is a data-driven fan marketing company dedicated to helping sports organizations, clubs, and federations better understand and engage with their fanbases. By leveraging powerful data analytics and innovative digital solutions, including fan data platforms, mobile app development, and targeted marketing campaigns, InCrowd Sports enables its clients to personalize fan experiences, build loyalty, and unlock new commercial revenue streams. They are recognized for their work with major sports properties, enhancing the connection between sports entities and their global audiences.

Where is InCrowd's Headquarters?

HQ Function

The London headquarters serves as the central hub for product development, data analytics, client services, strategic partnerships, and corporate operations for InCrowd Sports.

Notable Features:

Contemporary office facilities with open-plan areas designed to encourage teamwork, meeting rooms equipped with modern technology for collaboration and client presentations, and breakout spaces. Its location in central London also provides excellent connectivity and access to amenities.

Work Culture:

InCrowd Sports fosters a dynamic, collaborative, and innovative work environment. Employees are passionate about sports and technology, working together to deliver cutting-edge solutions. The culture encourages creative problem-solving, agility, and a results-oriented approach, with a strong emphasis on teamwork.

HQ Significance:

The London headquarters is pivotal for InCrowd Sports's operations and growth, providing access to a rich talent pool, proximity to key sports organizations and partners in the UK and Europe, and serving as a base for its international client engagement.

Values Reflected in HQ: The workspace is designed to embody InCrowd's values of innovation, collaboration, data-driven decision-making, and a passion for sport, fostering a productive, agile, and engaging environment for its team.

Location:

While headquartered in London, InCrowd Sports serves a global clientele of sports organizations, clubs, and federations. Their digital solutions and fan engagement platforms are designed to be scalable and adaptable for international sports markets, supporting clients in various regions such as Europe, North America, and beyond, to connect with their worldwide fanbases. Their expertise in fan data and digital experiences applies globally, irrespective of their physical office footprint.

Street Address:

First Floor, 59 Lafone Street

City:

London

State/Province:

Greater London

Country:

United Kingdom

InCrowd's Global Presence

Buying Intent Signals for InCrowd

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of InCrowd

As of April 2025, InCrowd' leadership includes:

Aidan Coletta - Co-Founder & Chief Executive Officer
Mark Sandom - Co-Founder & Chief Commercial Officer
Chris Catling - Chairman

Investors of InCrowd

InCrowd has been backed by several prominent investors over the years, including:

Stadia Ventures
Notion Capital
Bertelsmann Digital Media Investments (BDMI)
Angel CoFund

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Based on publicly available information, there have been no major C-suite executive hires or exits publicly announced by InCrowd Sports in the last 12 months. The core leadership team appears to be stable, focusing on continued growth and product development.

Technology (Tech Stack) used by InCrowd

Discover the tools InCrowd uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

InCrowd Email Formats and Examples

InCrowd Sports likely utilizes common professional email formats for their corporate communications. While the exact primary format isn't publicly confirmed, patterns such as [first].[last]@incrowdsports.com or [first_initial][last]@incrowdsports.com are frequently used by UK-based technology companies. These formats facilitate direct communication with team members.

Common patterns: first.last@incrowdsports.com, flast@incrowdsports.com

Format

example: aidan.coletta@incrowdsports.com

Example

75%

Success rate

News and media

Bristol SportAugust 1, 2023

InCrowd Sports to power new official mobile app for Bristol Sport group

Bristol Sport has announced a partnership with InCrowd Sports to launch a new group-wide official mobile app. This initiative aims to enhance the digital experience for fans of Bristol City, Bristol Bears, and Bristol Flyers by centralizing content, ticketing, and retail services through a unified platform developed by InCrowd....more

InCrowd SportsJuly 26, 2023

InCrowd Sports: The Hundred renews partnership for third year to enhance fan experience

The Hundred cricket competition has renewed its partnership with InCrowd Sports for a third consecutive year. InCrowd will continue to provide its digital fan engagement solutions, including managing and developing the official app for The Hundred, with a focus on gamification, personalized content, and enhancing the overall fan experience during the tournament....more

Formula EFebruary 20, 2023

Formula E partners with InCrowd Sports to launch new global predictions game

Formula E has teamed up with InCrowd Sports to launch a new global predictions game within its mobile app. The game, 'Predictor', is designed to boost fan engagement by allowing users to predict race outcomes and compete on leaderboards. This collaboration aims to leverage InCrowd's expertise in sports gamification....more

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