InCrowd Sports is a data-driven fan marketing company dedicated to helping sports organizations, clubs, and federations better understand and engage with their fanbases. By leveraging powerful data analytics and innovative digital solutions, including fan data platforms, mobile app development, and targeted marketing campaigns, InCrowd Sports enables its clients to personalize fan experiences, build loyalty, and unlock new commercial revenue streams. They are recognized for their work with major sports properties, enhancing the connection between sports entities and their global audiences.
The London headquarters serves as the central hub for product development, data analytics, client services, strategic partnerships, and corporate operations for InCrowd Sports.
Contemporary office facilities with open-plan areas designed to encourage teamwork, meeting rooms equipped with modern technology for collaboration and client presentations, and breakout spaces. Its location in central London also provides excellent connectivity and access to amenities.
InCrowd Sports fosters a dynamic, collaborative, and innovative work environment. Employees are passionate about sports and technology, working together to deliver cutting-edge solutions. The culture encourages creative problem-solving, agility, and a results-oriented approach, with a strong emphasis on teamwork.
The London headquarters is pivotal for InCrowd Sports's operations and growth, providing access to a rich talent pool, proximity to key sports organizations and partners in the UK and Europe, and serving as a base for its international client engagement.
While headquartered in London, InCrowd Sports serves a global clientele of sports organizations, clubs, and federations. Their digital solutions and fan engagement platforms are designed to be scalable and adaptable for international sports markets, supporting clients in various regions such as Europe, North America, and beyond, to connect with their worldwide fanbases. Their expertise in fan data and digital experiences applies globally, irrespective of their physical office footprint.
First Floor, 59 Lafone Street
London
Greater London
United Kingdom
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As of April 2025, InCrowd' leadership includes:
InCrowd has been backed by several prominent investors over the years, including:
Based on publicly available information, there have been no major C-suite executive hires or exits publicly announced by InCrowd Sports in the last 12 months. The core leadership team appears to be stable, focusing on continued growth and product development.
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InCrowd Sports likely utilizes common professional email formats for their corporate communications. While the exact primary format isn't publicly confirmed, patterns such as [first].[last]@incrowdsports.com or [first_initial][last]@incrowdsports.com are frequently used by UK-based technology companies. These formats facilitate direct communication with team members.
Common patterns: first.last@incrowdsports.com, flast@incrowdsports.com
Format
example: aidan.coletta@incrowdsports.com
Example
75%
Success rate
Bristol Sport • August 1, 2023
Bristol Sport has announced a partnership with InCrowd Sports to launch a new group-wide official mobile app. This initiative aims to enhance the digital experience for fans of Bristol City, Bristol Bears, and Bristol Flyers by centralizing content, ticketing, and retail services through a unified platform developed by InCrowd....more
InCrowd Sports • July 26, 2023
The Hundred cricket competition has renewed its partnership with InCrowd Sports for a third consecutive year. InCrowd will continue to provide its digital fan engagement solutions, including managing and developing the official app for The Hundred, with a focus on gamification, personalized content, and enhancing the overall fan experience during the tournament....more
Formula E • February 20, 2023
Formula E has teamed up with InCrowd Sports to launch a new global predictions game within its mobile app. The game, 'Predictor', is designed to boost fan engagement by allowing users to predict race outcomes and compete on leaderboards. This collaboration aims to leverage InCrowd's expertise in sports gamification....more
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