Improve Digital
Improve Digital's Overview
Improve Digital, an Azerion company, is a prominent European advertising technology provider. It specializes in delivering a full-stack Supply-Side Platform (SSP) and ad server solution, empowering digital publishers to effectively monetize their advertising inventory across diverse formats and devices. The platform is recognized for its emphasis on transparency, publisher control, and yield optimization in the programmatic advertising ecosystem.
Where is Improve Digital's Headquarters?
HQ Function
Serves as a key operational and development hub for Azerion's advertising technology, including the continued innovation of the Improve Digital platform. Functions include R&D, platform management, engineering, and support for European market operations.
Notable Features:
Located in the Houthavens district, a modern and dynamic area known for hosting numerous tech and creative companies. The office is part of Azerion's larger presence in Amsterdam, reflecting a contemporary work environment.
Work Culture:
As part of Azerion, the work culture is likely dynamic, innovative, and collaborative, blending a tech-focused approach with Azerion's broader interests in gaming and content. Emphasis on agile development and results-driven performance is typical.
HQ Significance:
Amsterdam's status as a major European technology and advertising hub makes it a strategic location. This HQ centralizes essential talent and resources for Azerion's ad tech division, building upon Improve Digital's established European expertise.
Values Reflected in HQ: The headquarters' location and modern setup reflect values of innovation, technological leadership, and a strong commitment to the European digital advertising market, all integrated within Azerion's global strategy.
Location:
As an integral part of Azerion, Improve Digital's technology and services have a global reach. Azerion supports publishers and advertisers across Europe, North America, LATAM, and APAC. Key functions supported globally include programmatic advertising sales (SSP), ad serving, yield optimization, header bidding solutions, direct deal facilitation, rich media ad formats, analytics, as well as technical support and publisher account management.
Street Address:
Danzigerkade 2
City:
Amsterdam
State/Province:
North Holland
Country:
Netherlands
Improve Digital's Global Presence
London, United Kingdom
Address: Blue Fin Building, 110 Southwark St, London SE1 0SU, UK (Azerion UK Office)
Serves one of Europe's largest advertising markets, providing localized support and market penetration for Azerion's comprehensive suite of ad tech solutions.
Hamburg, Germany
Address: Grosse Elbstrasse 277a, 22767 Hamburg, Germany (Azerion Germany Office)
Addresses the specific needs of the German-speaking markets, crucial for European ad tech revenue and publisher adoption, leveraging local expertise.
Paris, France
Address: Undisclosed specific street address for public view, but Azerion has a significant presence in Paris (Azerion France Office)
Crucial for engaging with French publishers and advertisers, tailoring solutions to local market dynamics and expanding Azerion's footprint in another key European economy.
Buying Intent Signals for Improve Digital
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Improve Digital
As of April 2025, Improve Digital' leadership includes:
Investors of Improve Digital
Improve Digital has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
In the past 12 months, key leadership changes relevant to the technology stemming from Improve Digital primarily involve transitions within Azerion's top technical roles. Specific new hires or exits directly for a distinct 'Improve Digital unit' are not prominently publicized as it's integrated into Azerion.
Technology (Tech Stack) used by Improve Digital
Discover the tools Improve Digital uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Improve Digital Email Formats and Examples
Following its integration into Azerion, employees associated with Improve Digital's technology typically use Azerion email addresses. The most common format observed for Azerion is [first].[last]@azerion.com.
[first].[last]@azerion.com
Format
jane.doe@azerion.com
Example
75%
Success rate
News and media
azerion.com • October 5, 2023
Azerion launches next-generation contextual targeting solution powered by Improve Digital
Azerion announced the launch of its advanced contextual targeting solution, leveraging the technological capabilities of Improve Digital. This new offering aims to provide advertisers with more precise and privacy-compliant targeting options....more
ExchangeWire • May 23, 2023
Azerion Appoints New Country Director for Italy (Relevant to overall Ad Tech Operations)
Azerion appointed Nicolò Palestino as its new Country Director for Italy, highlighting its continued investment and focus on strengthening its ad tech and gaming presence in key European markets....more
GlobeNewswire • February 14, 2024
Azerion’s premium gaming content and scaled audience reach now available via Equativ’s SSP
Azerion partnered with Equativ to make its premium gaming content and audience reach available through Equativ's SSP, expanding monetization opportunities. This reflects Azerion's strategy to broaden its ad tech integrations....more
Highperformr’s free tools for company research
Explore Employees by Region or Country
See where a company’s workforce is located, by country or region.
View Funding Details
View past and recent funding rounds with amounts and investors.
Understand Revenue Insights
Understand company revenue estimates and financial scale.
Track Active Job Openings
Track active roles and hiring trends to spot growth signals.
Review Product and Offerings
Discover what a company offers—products, platforms, and solutions.
Get SIC or NAICS Codes
Get the company’s official SIC and NAICS classifications.
Analyze Website Traffic Trends
Analyze visitor volume, engagement, and top traffic sources.
Discover Social Profiles and Engagement
Explore LinkedIn, Twitter, and other active social profiles.
Identify Top Competitors
Identify top competitors based on similar business traits.
Research and Discover Companies with Highperformr — Smarter, Faster
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
- Track intent signals to find buyers who are actively in-market
- Enrich contacts and companies instantly, no need to switch tools
- Automate workflows to stay ahead of every change
- Connect your CRM & tools for seamless data sync and activation
Thousands of companies, including Improve Digital, are just a search away.