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Improvado's Overview

Total employees110
HeadquartersPalo Alto
Founded2015

Improvado is a leading no-code, enterprise-grade marketing and sales data aggregation platform. It enables businesses to connect and consolidate data from hundreds of disparate sources (like Facebook Ads, Google Ads, Salesforce, etc.) into a single, unified view. This allows marketers and analysts to automate data collection, standardize metrics, and stream data to their preferred BI tools, data warehouses, or visualization platforms (such as Tableau, Looker, Google BigQuery). Improvado aims to eliminate manual data wrangling, reduce reporting time, and provide actionable insights for better decision-making and improved marketing ROI.

Where is Improvado's Headquarters?

HQ Function

Serves as the central hub for strategic decision-making, product management, global sales, marketing operations, and corporate functions.

Notable Features:

Modern office facilities designed to foster collaboration and innovation, typical of Silicon Valley tech companies. Likely features open-plan workspaces, meeting rooms equipped with advanced technology, and amenities that support a dynamic work environment.

Work Culture:

Improvado fosters a fast-paced, results-oriented work culture that emphasizes innovation, collaboration, customer success, and data-driven decision-making. Employees are encouraged to be proactive and contribute to the company's growth.

HQ Significance:

Its Silicon Valley location provides Improvado with crucial access to top tech talent, venture capital, industry partnerships, and proximity to many of its key clients and technology partners.

Values Reflected in HQ: The headquarters' setup likely reflects Improvado's values of efficiency, innovation, transparency, and a commitment to leveraging technology for growth.

Location:

Improvado has a significant global presence with distributed teams across North America, Europe (including Eastern Europe), and potentially other regions. While key offices are in Palo Alto (USA) and Yerevan (Armenia), the company supports its worldwide customer base through remote and regionally-based sales, customer success, marketing, and engineering professionals. This model allows for localized support and 24/7 operational capabilities.

Street Address:

3000 El Camino Real, Bldg 4, Ste 200

City:

Palo Alto

State/Province:

CA

Country:

USA

Improvado's Global Presence

Yerevan, Armenia

Address: Undisclosed specific street address, located within a business/tech park in Yerevan.

Serves as a key center for Improvado's global engineering operations, contributing to product innovation and ensuring robust technical infrastructure. It also supports talent acquisition in the EMEA region.

Buying Intent Signals for Improvado

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Improvado

As of April 2025, Improvado' leadership includes:

Daniel Kravtsov - Chief Executive Officer & Co-Founder
Yulia Veretilnykova - Chief Product Officer & Co-Founder
Pavel Krayev - Chief Technology Officer
Anastasya Udalova - Chief Marketing Officer

Investors of Improvado

Improvado has been backed by several prominent investors over the years, including:

BootstrapLabs
Array Ventures
Uncork Capital
Cabiedes & Partners
HIVE Ventures
UENI

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Based on publicly available information, there have been no major, widely publicized executive hires or departures at Improvado in the last 12 months. The core leadership team appears to be stable.

Technology (Tech Stack) used by Improvado

Discover the tools Improvado uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Improvado Email Formats and Examples

Improvado commonly uses the [first].[last]@improvado.io email format. Variations might exist but this is the most frequently observed pattern for company communications.

[first].[last]@improvado.io

Format

jane.doe@improvado.io

Example

80%

Success rate

News and media

Improvado Blog / PR NewswireSeptember 20, 2023

Improvado Awarded Leader in G2 Fall 2023 Reports Across 7 Categories

Improvado announced its recognition as a leader in seven categories in the G2 Fall 2023 Grid Reports, including ETL Tools, Marketing Analytics, and Data Extraction. This highlights customer satisfaction and market presence....more

Improvado Blog / Business WireMarch 28, 2023

Improvado Launches New Free Tools: Ads Master P&L and Creative Fatigue Detection

Improvado released two new free tools aimed at helping marketers: Ads Master P&L for tracking ad spend profitability and Creative Fatigue Detection to identify underperforming ad creatives....more

PR NewswireOctober 25, 2022

Improvado Releases Marketing Common Data Model to Help Companies Get to Insights Faster

Improvado launched its Marketing Common Data Model (MCDM), a standardized, marketing-specific data model designed to accelerate the process of data preparation and analysis for marketing teams, enabling quicker access to insights....more

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