Improvado is a leading no-code, enterprise-grade marketing and sales data aggregation platform. It enables businesses to connect and consolidate data from hundreds of disparate sources (like Facebook Ads, Google Ads, Salesforce, etc.) into a single, unified view. This allows marketers and analysts to automate data collection, standardize metrics, and stream data to their preferred BI tools, data warehouses, or visualization platforms (such as Tableau, Looker, Google BigQuery). Improvado aims to eliminate manual data wrangling, reduce reporting time, and provide actionable insights for better decision-making and improved marketing ROI.
Serves as the central hub for strategic decision-making, product management, global sales, marketing operations, and corporate functions.
Modern office facilities designed to foster collaboration and innovation, typical of Silicon Valley tech companies. Likely features open-plan workspaces, meeting rooms equipped with advanced technology, and amenities that support a dynamic work environment.
Improvado fosters a fast-paced, results-oriented work culture that emphasizes innovation, collaboration, customer success, and data-driven decision-making. Employees are encouraged to be proactive and contribute to the company's growth.
Its Silicon Valley location provides Improvado with crucial access to top tech talent, venture capital, industry partnerships, and proximity to many of its key clients and technology partners.
Improvado has a significant global presence with distributed teams across North America, Europe (including Eastern Europe), and potentially other regions. While key offices are in Palo Alto (USA) and Yerevan (Armenia), the company supports its worldwide customer base through remote and regionally-based sales, customer success, marketing, and engineering professionals. This model allows for localized support and 24/7 operational capabilities.
3000 El Camino Real, Bldg 4, Ste 200
Palo Alto
CA
USA
Address: Undisclosed specific street address, located within a business/tech park in Yerevan.
Serves as a key center for Improvado's global engineering operations, contributing to product innovation and ensuring robust technical infrastructure. It also supports talent acquisition in the EMEA region.
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As of April 2025, Improvado' leadership includes:
Improvado has been backed by several prominent investors over the years, including:
Based on publicly available information, there have been no major, widely publicized executive hires or departures at Improvado in the last 12 months. The core leadership team appears to be stable.
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Improvado commonly uses the [first].[last]@improvado.io email format. Variations might exist but this is the most frequently observed pattern for company communications.
[first].[last]@improvado.io
Format
jane.doe@improvado.io
Example
80%
Success rate
Improvado Blog / PR Newswire • September 20, 2023
Improvado announced its recognition as a leader in seven categories in the G2 Fall 2023 Grid Reports, including ETL Tools, Marketing Analytics, and Data Extraction. This highlights customer satisfaction and market presence....more
Improvado Blog / Business Wire • March 28, 2023
Improvado released two new free tools aimed at helping marketers: Ads Master P&L for tracking ad spend profitability and Creative Fatigue Detection to identify underperforming ad creatives....more
PR Newswire • October 25, 2022
Improvado launched its Marketing Common Data Model (MCDM), a standardized, marketing-specific data model designed to accelerate the process of data preparation and analysis for marketing teams, enabling quicker access to insights....more
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