highperformr logo

Impact Group's Overview

Total employees650
HeadquartersBoise
Founded1994

Impact Group is a prominent U.S. sales and marketing agency dedicated to Consumer Packaged Goods (CPG) brands. They offer a comprehensive suite of services including retail merchandising, data analytics, category management, and headquarter sales, aiming to drive growth and market share for their clients. With a nationwide presence, Impact Group partners with brands of all sizes, from emerging businesses to established household names, to navigate the complexities of the retail landscape and connect with consumers effectively.

Where is Impact Group's Headquarters?

HQ Function

Central hub for strategic leadership, national sales coordination, marketing strategy, client management, and corporate operations for CPG brands.

Notable Features:

Modern office facilities in downtown Boise, designed to foster collaboration and innovation among teams.

Work Culture:

A dynamic, results-oriented culture focused on client success, teamwork, and data-driven strategies. Employees often describe it as fast-paced and collaborative, with opportunities for growth in the CPG industry.

HQ Significance:

Strategically located to oversee nationwide operations, the Boise HQ centralizes key decision-making and supports Impact Group's extensive network of retail and brand partnerships across the US.

Values Reflected in HQ: The headquarters' setup for collaboration and efficiency reflects Impact Group's commitment to teamwork, innovation, and delivering impactful results for their CPG clients.

Location:

Impact Group primarily operates within the United States, providing nationwide sales and marketing services for CPG brands. They have a significant presence across all major U.S. markets, with strategically located offices to support key retail accounts and regional brand needs. Currently, their core operations and client base are focused on the domestic U.S. market.

Street Address:

800 W Main St #1460

City:

Boise

State/Province:

Idaho

Country:

USA

Impact Group's Global Presence

Rogers, Arkansas, USA

Address: Specific street address not publicly listed for all regional offices. Rogers office serves Walmart & Sam's Club.

Dedicated to managing and growing client business with major retailers headquartered or with significant operations in the Bentonville/Rogers area.

Cincinnati, Ohio, USA

Address: Specific street address not publicly listed for all regional offices. Cincinnati office serves Kroger.

To provide localized support and strategic engagement for brands working with Kroger, a major national retailer.

Minneapolis, Minnesota, USA

Address: Specific street address not publicly listed for all regional offices. Minneapolis office serves Target & Best Buy.

Manages relationships and strategies for clients with Target and Best Buy, leveraging proximity to their corporate headquarters.

Charlotte, North Carolina, USA

Address: Specific street address not publicly listed for all regional offices.

To serve key retail partners and CPG brands, driving growth and market presence in the Southeast region.

Buying Intent Signals for Impact Group

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Impact Group

As of April 2025, Impact Group' leadership includes:

Carl Pennington - President & CEO
Matt Busby - Chief Financial Officer
Frank ZDirt - Chief Growth Officer
Chris Sriver - Chief Customer Officer
Adam Mok P Sia - Chief Strategy & Operations Officer
Gorana Kaelble - Chief People Officer

Investors of Impact Group

Impact Group has been backed by several prominent investors over the years, including:

CI Capital Partners

Executive New Hires/Exits in the Last 12 Months

Hire2
Exits0

Impact Group has strengthened its executive team with key appointments in People Operations and Strategy & Operations over the past 12-18 months, indicating a focus on organizational development and strategic growth. No major executive departures have been publicly announced recently.

New Appointments:

Gorana Kaelble, Gorana Kaelble appointed as new Chief People Officer, bringing extensive experience in human resources and talent development.
Adam Mok P Sia, Adam Mok P Sia appointed as Chief Strategy & Operations Officer to drive strategic initiatives and operational excellence.

Technology (Tech Stack) used by Impact Group

Discover the tools Impact Group uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Impact Group Email Formats and Examples

Impact Group primarily uses the [first_initial][last]@impactgrp.com email format (e.g., jdoe@impactgrp.com). This is the most common pattern observed for company employees. Other formats might exist but are less prevalent.

flast@impactgrp.com

Format

jdoe@impactgrp.com

Example

70%

Success rate

News and media

PR NewswireNovember 2, 2023

Impact Group Acquires Cluep, a Leading AI-Powered Mobile Advertising Platform

Impact Group announced its acquisition of Cluep Inc., an AI-powered mobile advertising platform, enhancing its digital marketing and consumer targeting capabilities for CPG brands....more

PR NewswireAugust 1, 2023

Impact Group Acquires Align Business Development Agency

Impact Group has acquired Align Business Development Agency (BDA), a sales and marketing agency specializing in emerging natural and specialty CPG brands, to expand its services in this high-growth sector....more

Impact Group Website / PRFebruary 14, 2023

Impact Group Names Adam Mok P. Sia Chief Strategy & Operations Officer

Impact Group announced the appointment of Adam Mok P. Sia as its new Chief Strategy & Operations Officer to lead the company's strategic planning and operational efficiency efforts....more

Highperformr’s free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including Impact Group, are just a search away.