HQ Function

Primary hub within IDEO for conceiving, coordinating, and executing IDEO CoLab's R&D activities, fostering collaborations, and driving explorations into emerging technologies.

Notable Features:

Leveraged IDEO's open, collaborative workspaces, state-of-the-art prototyping labs, and dynamic workshop areas specifically designed to foster creativity and hands-on experimentation.

Work Culture:

Embodied IDEO's renowned culture of human-centered design, rapid prototyping, 'learning through making,' and intensive cross-disciplinary collaboration, with a specific focus on agile exploration of nascent technologies.

HQ Significance:

As a key IDEO location, it provided the critical mass of talent, resources, and the stimulating environment necessary for IDEO CoLab to pursue its exploratory R&D mission and venture design.

Values Reflected in HQ: The operational environment reflected values of curiosity, proactive exploration, co-creation, and foresight, by being deeply embedded in IDEO's innovation ecosystem and encouraging experimentation.

Location:

IDEO CoLab operated as a globally distributed R&D network leveraging IDEO's international studios in North America, Europe, and Asia. This structure supported globally relevant research, diverse collaborations with international partners, and the ability to prototype and test ideas in various cultural contexts. Its functions included distributed research projects, global design sprints, international fellowship programs, and venture building with partners across different continents.

Street Address:

Pier 28 Annex, The Embarcadero

City:

San Francisco

State/Province:

California

Country:

USA