Icon Media Direct is a performance-based direct response advertising agency founded in 1999. They specialize in leveraging data analytics and media buying expertise across television (DRTV), radio, and digital platforms to drive measurable results and maximize return on investment for their clients. The agency offers a full suite of services including strategic planning, media buying, creative development, campaign management, and advanced analytics. They are known for their client-centric approach and ability to adapt to the evolving media landscape to deliver effective advertising solutions.
The headquarters serves as the central hub for Icon Media Direct's operations, including strategic leadership, client management, media planning and buying, creative services, and administrative functions.
Located in a modern office building on Ventura Boulevard, a major commercial thoroughfare in the San Fernando Valley. The facilities are likely equipped with contemporary office amenities supporting a collaborative and technologically advanced work environment.
The work culture at Icon Media Direct is likely dynamic, results-driven, and collaborative, typical of the fast-paced advertising industry. Emphasis is placed on innovation, data-driven decision-making, and achieving client objectives.
The Sherman Oaks headquarters is significant as it anchors the company's operations in the influential Los Angeles media market, providing proximity to entertainment, production, and diverse talent pools.
While Icon Media Direct's physical headquarters is in Sherman Oaks, California, their campaign reach is national across the United States. They manage direct response campaigns across various US media markets and platforms, effectively providing a nationwide service footprint for their clients. They do not currently list distinct international offices, focusing their operations on the North American market.
15303 Ventura Blvd, Suite 1050
Sherman Oaks
CA
USA
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As of April 2025, Icon Media Direct' leadership includes:
Icon Media Direct has been backed by several prominent investors over the years, including:
Based on publicly available information, there have been no major high-profile executive hires or exits announced for Icon Media Direct in the last 12 months, suggesting stability in its senior leadership team. Companies of this size may not always publicize all internal leadership changes.
Discover the tools Icon Media Direct uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Icon Media Direct primarily uses the email format combining the first initial and last name. This is a common pattern for many corporations.
[first_initial][last]@iconmediadirect.com
Format
nlazkani@iconmediadirect.com
Example
80%
Success rate
Icon Media Direct News • 2023-05-25
Icon Media Direct announced it has been honored with two Telly Awards in the 44th Annual Telly Awards. The agency received accolades for its outstanding work in video and television production, showcasing its creative capabilities and effective campaign execution for its clients....more
Icon Media Direct News • 2022-09-15
Icon Media Direct was recognized on the Inc. 5000 list for the ninth time, a prestigious ranking of the nation's fastest-growing private companies. This highlights their sustained growth and success in the direct response advertising industry....more
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