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Icon Media Direct's Overview

Total employees75
HeadquartersSherman Oaks
Founded1999

Icon Media Direct is a performance-based direct response advertising agency founded in 1999. They specialize in leveraging data analytics and media buying expertise across television (DRTV), radio, and digital platforms to drive measurable results and maximize return on investment for their clients. The agency offers a full suite of services including strategic planning, media buying, creative development, campaign management, and advanced analytics. They are known for their client-centric approach and ability to adapt to the evolving media landscape to deliver effective advertising solutions.

Where is Icon Media Direct's Headquarters?

HQ Function

The headquarters serves as the central hub for Icon Media Direct's operations, including strategic leadership, client management, media planning and buying, creative services, and administrative functions.

Notable Features:

Located in a modern office building on Ventura Boulevard, a major commercial thoroughfare in the San Fernando Valley. The facilities are likely equipped with contemporary office amenities supporting a collaborative and technologically advanced work environment.

Work Culture:

The work culture at Icon Media Direct is likely dynamic, results-driven, and collaborative, typical of the fast-paced advertising industry. Emphasis is placed on innovation, data-driven decision-making, and achieving client objectives.

HQ Significance:

The Sherman Oaks headquarters is significant as it anchors the company's operations in the influential Los Angeles media market, providing proximity to entertainment, production, and diverse talent pools.

Values Reflected in HQ: The headquarters' setup likely reflects Icon Media Direct's values of professionalism, efficiency, creativity, and a focus on cutting-edge advertising solutions.

Location:

While Icon Media Direct's physical headquarters is in Sherman Oaks, California, their campaign reach is national across the United States. They manage direct response campaigns across various US media markets and platforms, effectively providing a nationwide service footprint for their clients. They do not currently list distinct international offices, focusing their operations on the North American market.

Street Address:

15303 Ventura Blvd, Suite 1050

City:

Sherman Oaks

State/Province:

CA

Country:

USA

Icon Media Direct's Global Presence

Buying Intent Signals for Icon Media Direct

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Icon Media Direct

As of April 2025, Icon Media Direct' leadership includes:

Nancy Lazkani - Founder & CEO
Andrea Pass - EVP, Client Services
Elyse Zaccaro - EVP, Media

Investors of Icon Media Direct

Icon Media Direct has been backed by several prominent investors over the years, including:

Icon Media Direct is a privately held company. Information on specific equity investors is not publicly disclosed.

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Based on publicly available information, there have been no major high-profile executive hires or exits announced for Icon Media Direct in the last 12 months, suggesting stability in its senior leadership team. Companies of this size may not always publicize all internal leadership changes.

Technology (Tech Stack) used by Icon Media Direct

Discover the tools Icon Media Direct uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Icon Media Direct Email Formats and Examples

Icon Media Direct primarily uses the email format combining the first initial and last name. This is a common pattern for many corporations.

[first_initial][last]@iconmediadirect.com

Format

nlazkani@iconmediadirect.com

Example

80%

Success rate

News and media

Icon Media Direct News2023-05-25

Icon Media Direct Wins Two Telly Awards for Excellence in Video and Television

Icon Media Direct announced it has been honored with two Telly Awards in the 44th Annual Telly Awards. The agency received accolades for its outstanding work in video and television production, showcasing its creative capabilities and effective campaign execution for its clients....more

Icon Media Direct News2022-09-15

Icon Media Direct Named to Inc. 5000 List of Fastest-Growing Private Companies in America for 9th Time

Icon Media Direct was recognized on the Inc. 5000 list for the ninth time, a prestigious ranking of the nation's fastest-growing private companies. This highlights their sustained growth and success in the direct response advertising industry....more

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