Hydro Flask is a leading designer, manufacturer, and marketer of high-performance insulated stainless steel food and beverage flasks, soft coolers, and related accessories. Known for its TempShield™ double-wall vacuum insulation, Hydro Flask products keep beverages cold for up to 24 hours and hot for up to 12 hours. The brand is popular among outdoor enthusiasts and promotes an active, joyful lifestyle, also supporting parks and green spaces through its Parks For All program.
Serves as the central hub for brand management, product design and development, marketing, sales operations, and administrative functions for the Hydro Flask brand.
Modern office space designed to reflect the brand's active and outdoor ethos, featuring collaborative workspaces, product testing areas, and amenities that encourage a connection with nature.
Characterized by a passion for the outdoors, sustainability, and innovation. The culture promotes collaboration, creativity, an active lifestyle, and a commitment to quality and community impact through programs like Parks For All.
The Bend, Oregon HQ is significant as it roots the brand in a community renowned for its outdoor recreational opportunities, aligning perfectly with Hydro Flask's target market and product ethos. It's the nerve center for brand strategy and product innovation.
Hydro Flask products are sold in numerous countries across North America, Europe, Asia-Pacific, and Latin America. This global reach is supported by Helen of Troy's international infrastructure, which facilitates localized marketing, sales through a wide network of retailers and e-commerce platforms, and robust distribution logistics to serve customers worldwide.
525 NW York Dr
Bend
OR
USA
Address: 1 Helen of Troy Plaza, El Paso, TX 79912, USA
Serves as the central corporate hub for strategic decision-making, governance, and shared services for Helen of Troy's entire brand portfolio.
Address: Helen of Troy International SA, World Trade Center, Avenue de Gratta-Paille 2, 1018 Lausanne, Switzerland
Facilitates Hydro Flask's brand expansion and market penetration across EMEA, tailoring global strategies to meet local consumer preferences and market conditions.
Address: Helen of Troy Limited, Unit 1201-02, 12/F, One Taikoo Place, 979 King's Road, Quarry Bay, Hong Kong
Critical hub for managing the production lifecycle and ensuring efficient procurement and delivery of Hydro Flask products to global markets.
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As of April 2025, Hydro Flask' leadership includes:
Hydro Flask has been backed by several prominent investors over the years, including:
Helen of Troy, the parent company of Hydro Flask, experienced key executive transitions over the past year, notably appointing a new Chief Financial Officer and seeing changes in divisional leadership relevant to Hydro Flask.
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Employees of Hydro Flask, as part of Helen of Troy, typically use email addresses associated with the parent company, helenoftroy.com. While exact formats can vary, a common structure is the first initial followed by the last name.
[first_initial][last]@helenoftroy.com
Format
jdoe@helenoftroy.com
Example
85%
Success rate
PR Newswire • May 7, 2024
Hydro Flask launched its 'Let's Go!' summer campaign alongside a new collection of vibrant seasonal colors for its popular insulated products, aiming to encourage consumers to explore the outdoors and enjoy shared moments....more
SGB Media • March 5, 2024
Hydro Flask announced its new spring 2024 color collection, featuring fresh shades named Trillium (pink), Alpine (blue), and Mesa (yellow-orange), designed to inspire outdoor activities and refresh its product lineup for the season....more
PR Newswire • November 7, 2023
Hydro Flask announced the recipients of its Fall 2023 Parks For All grants, awarding $530,000 to 17 non-profit organizations. This brings the program's total donations to over $4.1 million, supporting projects that build, maintain, restore, and provide more equitable access to public green spaces....more
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