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Horizon Media's Overview

Total employees3071
HeadquartersNew York
Founded1989

Horizon Media is one of the largest independent media services and marketing agencies in the world. Founded in 1989 by Bill Koenigsberg, the company provides a full spectrum of data-driven media planning and buying, campaign management, analytics, e-commerce, and marketing services. Horizon Media serves a diverse roster of clients across various industries, focusing on creating 'smarter brand experiences' that connect brands with consumers effectively and drive tangible business outcomes. They emphasize innovation, data intelligence, and a 'people-first' approach.

Where is Horizon Media's Headquarters?

HQ Function

Serves as the global command center, housing executive leadership, core strategic planning, client service teams, media buying operations, data analytics, technology development, and administrative functions.

Notable Features:

The headquarters at 75 Varick Street (One Hudson Square) features a modern, open-concept design across multiple floors, engineered to foster collaboration and innovation. It includes advanced technology infrastructure, state-of-the-art client presentation suites, a large central café, communal spaces, and outdoor terraces. The design is often praised for its vibrant and dynamic atmosphere.

Work Culture:

Horizon Media's HQ fosters a fast-paced, entrepreneurial, and innovative work culture. It emphasizes collaboration, data-driven decision-making, and a 'Business is Personal' philosophy, valuing its employees and client relationships. The environment encourages continuous learning and creative problem-solving.

HQ Significance:

The New York City headquarters is pivotal to Horizon Media's operations and brand identity. Its strategic location in a major media market provides unparalleled access to talent, diverse clients, industry partners, and emerging trends, reinforcing its leadership position.

Values Reflected in HQ: The headquarters' design reflects Horizon Media's core values of innovation, collaboration, transparency, and a commitment to providing an inspiring and dynamic environment for its employees and clients. The open spaces and integrated technology support its data-driven and forward-thinking approach.

Location:

While Horizon Media's core owned-and-operated offices are in North America (New York, Los Angeles, Toronto), it co-founded and is a key member of Local Planet, a global network of independent media agencies. This network extends Horizon's reach to over 100 markets worldwide. Through Local Planet, Horizon Media supports global client needs by providing international media strategy, planning, buying, and localized campaign execution, ensuring consistent service and market-specific insights for multinational brands.

Street Address:

75 Varick Street

City:

New York

State/Province:

NY

Country:

USA

Horizon Media's Global Presence

Los Angeles, California/USA

Address: 12180 Millennium Drive, Los Angeles, CA 90094

Supports Horizon Media's extensive operations in the influential Southern California market, providing localized expertise and direct access to the entertainment, tech, and lifestyle industries.

Toronto, Ontario/Canada

Address: 110 Spadina Avenue, Suite 300, Toronto, ON M5V 2K4

Manages and expands Horizon Media's client portfolio in Canada, adapting global strategies to resonate with local consumer behaviors and navigate the Canadian media landscape.

Buying Intent Signals for Horizon Media

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Horizon Media

As of April 2025, Horizon Media' leadership includes:

Bill Koenigsberg - Founder, President and CEO
Vinnie O'Toole - Chief Operating Officer
Maxx Rokoff - Chief Financial Officer
Eileen Benwitt - Chief Talent Officer
Latraviette D. Smith-Popwell - Chief Communications & Marketing Officer
David Campanelli - EVP, Chief Investment Officer (effective June 2024)
Donnie Appearing - Chief Off-Platform Officer
Eva Kantrowitz - Chief Strategy Officer, Brand

Investors of Horizon Media

Horizon Media has been backed by several prominent investors over the years, including:

Privately Held

Executive New Hires/Exits in the Last 12 Months

Hire5
Exits0

Horizon Media has made several key executive appointments and promotions over the past year to strengthen its leadership team and expand capabilities in areas like finance, communications, investment, and specialized practices such as health & wellness.

New Appointments:

Vinnie O'Toole, Vinnie O'Toole promoted from Chief Financial Officer to Chief Operating Officer.
Maxx Rokoff, Maxx Rokoff appointed as new Chief Financial Officer.
Latraviette D. Smith-Popwell, Latraviette D. Smith-Popwell joined as Chief Communications & Marketing Officer.
Leeann Mills, Leeann Mills hired to lead the new Health & Wellness practice.
Elissa Goldman, Elissa Goldman joined as SVP of Brand Marketing.
David Campanelli, David Campanelli appointed as EVP, Chief Investment Officer.

Technology (Tech Stack) used by Horizon Media

Discover the tools Horizon Media uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Horizon Media Email Formats and Examples

Horizon Media commonly uses specific email formats for its employees. The most prevalent format is `[first_initial][last]@horizonmedia.com`. Another format that may be in use is `[first].[last]@horizonmedia.com`. These patterns are typical for companies of its size and structure.

[first_initial][last]@horizonmedia.com

Format

jsmith@horizonmedia.com

Example

80%

Success rate

News and media

MediaPostMay 21, 2024

Horizon Media Taps David Campanelli For Top Investment Role, Shuffles Execs

Horizon Media has appointed David Campanelli as its new EVP, Chief Investment Officer, effective in June. Campanelli, previously at Endemol Shine and other major media agencies, will oversee all of Horizon's investment activities and report to CEO Bill Koenigsberg....more

Ad AgeMay 1, 2024

Horizon Media launches health and wellness practice, hires Leeann Mills to lead it

Horizon Media has launched a new health and wellness practice and hired industry veteran Leeann Mills as executive vice president and managing partner to lead it. The practice aims to cater to the growing needs of healthcare and wellness clients by providing specialized media strategies....more

PR NewswireFebruary 13, 2024

Horizon Media Names Maxx Rokoff Chief Financial Officer

Horizon Media announced the appointment of Maxx Rokoff as its new Executive Vice President and Chief Financial Officer. Rokoff, who brings extensive financial leadership experience, succeeded Vinnie O'Toole, who was promoted to Chief Operating Officer....more

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