HomeShop18 is an Indian e-commerce and home shopping television channel. Launched in 2008 as India's first 24-hour home shopping TV channel, it later expanded its presence with an online e-commerce portal, homeshop18.com, in 2011. The platform offers a diverse range of products including electronics, apparel, home goods, and jewelry. While it was a pioneer in the Indian teleshopping and e-commerce space, it has faced significant competition from larger e-commerce giants in recent years. It was previously part of the Network18 Group and later underwent mergers and acquisitions, including with Shop CJ. The brand continues to operate, focusing on a blend of television and online retail.
Serves as the primary center for broadcasting operations, e-commerce management, strategic planning, merchandising, customer service leadership, and corporate functions.
Being situated in Film City, Noida, suggests access to broadcasting infrastructure and studio facilities, crucial for its television shopping operations. The facility likely houses studios, administrative offices, and technology backbones.
Historically, a dynamic and fast-paced environment blending retail, media, and technology. The culture would emphasize sales, customer engagement, and adapting to the evolving e-commerce landscape. Post-mergers, the culture might have integrated aspects of its partner companies.
The Noida headquarters is central to HomeShop18's identity and operations, especially for coordinating its television broadcasts across India and managing its online platform.
HomeShop18's operations are primarily concentrated within India. While it sources products from international markets, its sales, broadcasting, customer service, and fulfillment functions are focused on serving the Indian domestic market. It does not have significant direct retail operations or branded physical presence outside of India.
FC-24, Film City, Sector 16A
Noida
Uttar Pradesh
India
Address: Previous registered office (post-merger with Shop CJ): diketahui A Wing, Waterford Building, C D Burfiwala Road, Juhu Galli, Andheri West, Mumbai, Maharashtra, India
To support operations in Western India, manage key accounts, tap into the large consumer market, and leverage Mumbai's logistics and media infrastructure.
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As of April 2025, HomeShop18' leadership includes:
HomeShop18 has been backed by several prominent investors over the years, including:
Publicly available information on specific executive hires or exits at HomeShop18 in the last 12 months is limited. The company has undergone several structural changes and mergers in the past, which often lead to leadership transitions. Currently, day-to-day leadership details are not widely publicized as a standalone entity.
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HomeShop18 likely uses standard corporate email formats. The most common formats for companies of its nature are [first].[last]@[domain.com] or [first_initial][last]@[domain.com].
[first].[last]@homeshop18.com
Format
jane.doe@homeshop18.com
Example
70%
Success rate
The Economic Times • May 12, 2018
Reliance Industries-owned Network18's teleshopping and e-commerce arm HomeShop18's parent company NW18 HSN Holding Plc was set to merge with Shop CJ Network India in an all-stock deal. This consolidation aimed to create a larger entity in the Indian home shopping market....more
Reuters • April 09, 2008
GS Home Shopping (GS HS), Korea's foremost home shopping company, in association with Network 18, India's leading media group, today announced the launch of HomeShop18 – India's first 24 hour home shopping channel. The launch marks GS HS's entry into the promising Indian retail market....more
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