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H&M Group's Overview

Total employees86769
HeadquartersStockholm
Founded

H&M Group (Hennes & Mauritz AB) is a Swedish multinational retail company, known for its fast-fashion clothing for men, women, teenagers, and children. Beyond H&M, its brand portfolio includes COS, Monki, Weekday, & Other Stories, ARKET, Afound, and Singular Society. The group's business concept is to offer fashion and quality at the best price in a sustainable way. H&M Group operates in over 75 markets with numerous stores and a strong online presence, focusing on customer experience, digital transformation, and sustainability throughout its value chain.

Where is H&M Group's Headquarters?

HQ Function

The headquarters serves as the central command for global operations, strategy, design, brand management, corporate functions (finance, HR, legal, communications), and sustainability initiatives for all H&M Group brands.

Notable Features:

The Stockholm HQ is known for its modern Scandinavian design, fostering a collaborative and creative environment. It often incorporates sustainable materials and practices, reflecting the company's core values. It's a dynamic space that facilitates interaction across various departments.

Work Culture:

The work culture at H&M Group's headquarters is characterized by a fast-paced, dynamic, and collaborative environment. It emphasizes teamwork, creativity, entrepreneurial spirit, and inclusivity, with a strong focus on sustainability and ethical practices. Employees are encouraged to be innovative and customer-focused.

HQ Significance:

The headquarters is significant as it's the birthplace of the H&M brand and remains the core decision-making center for a global fashion powerhouse. It drives the group's vision, expansion, and commitment to transforming the fashion industry towards greater sustainability.

Values Reflected in HQ: The headquarters' design and operations aim to reflect H&M Group's core values: 'We are one team,' 'We believe in people,' 'Entrepreneurial spirit,' 'Constant improvement,' 'Cost-conscious,' 'Straightforward and open-minded,' and 'Keep it simple,' along with a deep commitment to sustainability.

Location:

H&M Group supports a wide range of functions globally, including retail operations across thousands of stores in over 75 markets, extensive e-commerce platforms, product design and development, sourcing and production through global offices, supply chain and logistics management, marketing and brand communication, customer service, IT and tech development, human resources, finance, and sustainability initiatives. This global network ensures that H&M Group can efficiently design, produce, distribute, and sell its fashion products to customers worldwide.

Street Address:

Mäster Samuelsgatan 46A

City:

Stockholm

State/Province:

Stockholm County

Country:

Sweden

H&M Group's Global Presence

New York, NY, USA

Address: 110 Fifth Avenue, New York, NY 10011, USA (Note: H&M has multiple corporate/showroom addresses in NYC, this is a known one)

Supports H&M Group's extensive retail presence and brand development in the United States and Canada, adapting global strategies to local market preferences.

London, United Kingdom

Address: 25-28 North Row, London, W1K 6DJ, UK (Example of a brand HQ - COS)

Manages operations for the large UK market and often serves as a European hub for specific brand functions, design, and creative talent.

Shanghai, China

Address: Corporate Hub in Jing'an District (Specific address varies by function/brand)

Drives expansion and operational excellence in China and other key Asian markets, focusing on e-commerce growth and local customer engagement.

Hong Kong SAR, China

Address: World Trade Centre, 280 Gloucester Rd, Causeway Bay, Hong Kong (Production Office)

Key node in H&M Group's global supply chain, facilitating garment production, quality assurance, and logistics for the Asia-Pacific region and beyond.

Buying Intent Signals for H&M Group

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of H&M Group

As of April 2025, H&M Group' leadership includes:

Daniel Ervér - President and CEO
Adam Karlsson - CFO
Helena Helmersson - Advisor (Former CEO)
Leyla Ertur - Head of Sustainability
Alan Boehme - Chief Technology Officer (CTO)
Samuel Fernström - Managing Director H&M
Åsa Götesson - Head of Group Controlling and Strategy
Linda Li - Head of Customer Activation & Marketing H&M

Investors of H&M Group

H&M Group has been backed by several prominent investors over the years, including:

Ramsbury Invest AB (Persson Family)
Publicly Traded on Nasdaq Stockholm (Large Cap list)
Alecta Pensionsförsäkring
Swedbank Robur Fonder
Fourth Swedish National Pension Fund (AP4)
Handelsbanken Fonder

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits1

The most significant executive change in the last 12 months was the appointment of Daniel Ervér as the new President and CEO in January 2024, succeeding Helena Helmersson.

Departures

Helena Helmersson, Helena Helmersson stepped down as President and CEO of H&M Group.

New Appointments:

Daniel Ervér, Daniel Ervér was appointed as the new President and CEO, transitioning from his role as head of the H&M brand.

Technology (Tech Stack) used by H&M Group

Discover the tools H&M Group uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

H&M Group Email Formats and Examples

H&M Group commonly uses the email format firstname.lastname@hm.com for its employees. Variations might exist for different departments or regions, but this is the most standard pattern.

firstname.lastname@hm.com

Format

jane.doe@hm.com

Example

85%

Success rate

News and media

Reuters2024-05-23

H&M Q2 sales miss forecasts, shares fall

H&M, the world's second-biggest fashion retailer, reported an unexpected fall in March-May sales, sending its shares tumbling as it struggled to attract customers in a tough market....more

H&M Group2024-03-27

H&M Hennes & Mauritz AB Three-month report (1 Dec 2023 - 29 Feb 2024)

The H&M group’s net sales in the first quarter increased by 3 percent in SEK excluding Russia and Belarus. The quarter’s result was SEK 0.7 billion, impacted by high markdowns related to the large volumes of winter garments and the costs of the transformation programme....more

H&M Group2024-01-31

Daniel Ervér new President and CEO of H&M Group

The Board of Directors of H&M Hennes & Mauritz AB has appointed Daniel Ervér as new President and CEO for the H&M group, effective today. He succeeds Helena Helmersson who has decided to step down as CEO and leave the H&M group....more

Vogue Business2024-04-18

H&M Group and Vargas Holding launch Syre to scale textile recycling

H&M Group has co-founded Syre, a new venture aiming to scale textile-to-textile recycling of polyester. H&M Group has committed $600 million to Syre to help finance the construction of multiple recycling plants....more

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