Hive9 was a leading provider of cloud-based marketing performance management software, designed to help B2B marketers plan, predict, and measure the revenue impact of their marketing efforts. Its platform offered tools for marketing planning, budgeting, campaign management, and performance analytics. In March 2021, Hive9 was acquired by BrandMaker, which was later acquired by Bynder in early 2022. Hive9's technology is now integrated into Bynder's broader digital asset management and marketing solutions offering.
Served as the central hub for product development, R&D, sales, marketing, and customer support operations for its marketing performance management platform.
Located within Austin's dynamic tech ecosystem, likely offering a collaborative and modern office environment conducive to innovation. Specific architectural details of its former independent office are not widely publicized post-acquisition.
As a SaaS startup, Hive9 likely fostered a fast-paced, agile, and customer-centric work culture, emphasizing innovation in marketing technology and data-driven decision-making.
The Austin headquarters was pivotal as the birthplace of Hive9's specialized MPM platform and the core of its operations, talent, and intellectual property development before its acquisition.
Hive9's marketing performance management technology, now fully integrated into Bynder's comprehensive suite of digital asset management and marketing solutions, supports global marketing operations for enterprises and businesses worldwide. Bynder serves a diverse global customer base across various industries, enabling marketing teams in numerous countries to plan, execute, manage, and analyze their marketing activities and content more effectively.
7500 Rialto Blvd, Building 1, Suite 250
Austin
Texas
USA
Address: Max Euweplein 40, 1017 MB Amsterdam, Netherlands (Bynder Global HQ)
Drives global strategy, innovation, and operational excellence for Bynder's worldwide business, including the evolution of its comprehensive marketing platform.
Address: 101 Federal St, Boston, MA 02110, USA (Bynder North American HQ)
Supports Bynder's customer base and expansion in North America, delivering advanced marketing technology solutions and regional expertise.
Address: Thevstack, 25-26 St Dunstan's Hill, London EC3R 8HN, UK (Bynder UK Office)
Serves the UKI market with Bynder's full suite of marketing solutions, including functionalities enhanced by Hive9's technology.
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As of April 2025, Hive9, an Uptempo company' leadership includes:
Hive9, an Uptempo company has been backed by several prominent investors over the years, including:
Following Hive9's acquisition by BrandMaker in March 2021 and the subsequent acquisition of BrandMaker by Bynder in early 2022, Hive9 no longer operates as an independent company with its own distinct executive team. Leadership and operational roles were integrated into Bynder. Therefore, there have been no specific 'Hive9' executive hires or exits in the last 12 months. Any relevant leadership changes would occur at the Bynder corporate level.
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As Hive9's team and operations are now integrated into Bynder, employees would use Bynder's corporate email format. Common corporate email formats often include patterns like [first].[last]@[companydomain].com or [first_initial][last]@[companydomain].com. The precise, verified format for Bynder is proprietary but these are common structures.
Likely [first].[last]@bynder.com or [f][last]@bynder.com
Format
example.person@bynder.com or eperson@bynder.com
Example
80%
Success rate
Bynder Press Release • January 26, 2022
Bynder announced its acquisition of BrandMaker, a leader in marketing resource management (MRM). This strategic move followed BrandMaker's earlier acquisition of Hive9 in March 2021, thereby bringing Hive9's advanced marketing planning and performance management capabilities into the Bynder portfolio to create a more comprehensive and powerful marketing technology offering for global brands....more
PR Newswire (on behalf of BrandMaker) • March 9, 2021
BrandMaker, a leading provider of Marketing Resource Management (MRM) solutions, announced the acquisition of Hive9, a prominent US-based B2B marketing planning, budgeting, and performance management software provider. The acquisition was aimed at significantly enhancing BrandMaker's capabilities in marketing operations and providing customers with an end-to-end solution for managing marketing workflows, resources, and measuring performance....more
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