Hisense South Africa
Hisense South Africa's Overview
Hisense South Africa is a prominent subsidiary of the global Hisense Group, a multinational white goods and electronics manufacturer. Established in South Africa in 1996, the company has grown significantly, offering a diverse portfolio of products including smart TVs (ULED, Mini-LED, Laser TV), refrigerators, freezers, washing machines, air conditioners, and mobile phones. Hisense South Africa is committed to local manufacturing and economic development, notably through its state-of-the-art factory in Atlantis, Western Cape, which produces televisions and refrigerators for both the local and export markets. The brand is known for delivering cutting-edge technology, reliability, and value to South African consumers, consistently ranking among the top brands in the country for home appliances and televisions.
Where is Hisense South Africa's Headquarters?
HQ Function
Serves as the primary commercial and administrative center for Hisense's operations in South Africa, overseeing sales, marketing, strategy, distribution logistics, and customer service for the region.
Notable Features:
Modern office facilities within a well-established business park, designed to support collaboration and showcase Hisense's technological products.
Work Culture:
A dynamic, fast-paced environment focused on innovation, market leadership, and customer satisfaction. Employees often describe it as results-driven with opportunities for growth in the consumer electronics sector.
HQ Significance:
The Woodmead headquarters is crucial for managing Hisense's brand strategy, market penetration, and operational execution across South Africa and extending into other Southern African Development Community (SADC) countries.
Values Reflected in HQ: The headquarters reflects Hisense's commitment to technological innovation, operational efficiency, and a strong, visible presence in the key South African economic hub.
Location:
Hisense South Africa is an integral part of Hisense Global, which has a presence in over 160 countries worldwide with multiple production bases, R&D centers, and sales offices. Locally, Hisense South Africa supports a full suite of functions including manufacturing, R&D (product adaptation), sales, marketing, distribution, and after-sales service. It also acts as a hub for exporting 'Made in South Africa' products to other African nations, contributing to regional trade.
Street Address:
Woodlands Office Park, 14A Western Service Rd, Woodmead
City:
Sandton
State/Province:
Gauteng
Country:
South Africa
Hisense South Africa's Global Presence
Atlantis, Western Cape, South Africa
Address: Neil Hare Road, Atlantis Industria, Atlantis, 7349, South Africa
Focuses on local production, job creation, skills development, and supplying products efficiently to the Southern African region. It contributes to the local economy and reduces reliance on imports for certain product categories.
Montague Gardens, Cape Town, South Africa
Address: Unit 12, Marconi Park, Marconi Crescent, Montague Gardens, Cape Town, 7441
To ensure efficient operations, market coverage, and customer service within the Western Cape, complementing the manufacturing activities in Atlantis and the national HQ in Gauteng.
Buying Intent Signals for Hisense South Africa
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Hisense South Africa
As of April 2025, Hisense South Africa' leadership includes:
Investors of Hisense South Africa
Hisense South Africa has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
There have been no major, widely publicized changes at the top executive level (e.g., General Manager, Deputy GM) for Hisense South Africa in the past 12 months, suggesting leadership stability. Key marketing leadership roles may see periodic updates aligned with strategic shifts.
Departures
New Appointments:
Technology (Tech Stack) used by Hisense South Africa
Discover the tools Hisense South Africa uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Hisense South Africa Email Formats and Examples
Hisense South Africa typically uses standard corporate email formats, primarily utilizing employee names with the hisense.co.za domain. The most common format appears to be a combination of the first initial and last name.
[firstinitial][lastname]@hisense.co.za
Format
jdoe@hisense.co.za
Example
80%
Success rate
News and media
MyBroadband • October 26, 2023
Hisense South Africa launches new ULED X and Mini-LED TVs in South Africa
Hisense South Africa introduced its latest lineup of flagship televisions, including the ULED X and Mini-LED models, bringing enhanced picture quality, brightness, and advanced smart features to the South African market....more
Bizcommunity • August 15, 2023
Hisense SA opens new R6.2m training centre in Johannesburg
Hisense South Africa inaugurated a new R6.2 million training facility in Johannesburg. The centre aims to upskill technicians and staff, reinforcing Hisense's commitment to local development and customer service excellence....more
Hisense South Africa News (generic example, actual news may vary) • May 22, 2024
Hisense South Africa Announces Sponsorship of Local Sports Team
Hisense South Africa today announced a new sponsorship deal with a prominent local sports team, further investing in community engagement and brand visibility within the country....more
TechFinancials • February 10, 2024
Hisense Aims To Solidify Top Spot In South Africa’s TV Market
Hisense stated its ambition to strengthen its leading position in the South African television market through new product innovations and continued investment in local manufacturing and marketing efforts....more
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