Hero Group is an international food company founded in 1886 in Lenzburg, Switzerland. The company is committed to conserving the goodness of nature by offering high-quality, nutritious products based on fruits and vegetables, milk, and cereals. Hero's product portfolio includes infant nutrition, jams, fruit spreads, healthy snacks, and gluten-free items, sold under various well-known brands like Hero, Beech-Nut, Semper, Organix, and Corny. With a mission to 'delight consumers by conserving the goodness of nature,' Hero Group operates globally, emphasizing natural ingredients, sustainability, and product innovation.
Serves as the global corporate headquarters, overseeing strategic management, brand development, innovation, finance, and international operations for the Hero Group.
Located in the historic town of Lenzburg, the headquarters reflects the company's long-standing heritage. Specific architectural details are not widely publicized, but Swiss efficiency and quality are expected in its facilities.
The work culture at Hero Group's headquarters emphasizes collaboration, innovation, quality, and a commitment to its 'goodness of nature' mission. As a Swiss-based international company, it fosters a multicultural and professional environment.
The Lenzburg HQ is significant as the birthplace of the company and the central hub for its global strategy, decision-making, and brand stewardship. It symbolizes the company's Swiss roots and commitment to quality.
Hero Group operates globally with a primary focus on Europe, North America, Middle East/Africa, and Turkey. Its core categories – Infant Nutrition, Jams/Fruit Spreads, Healthy Snacks, and Gluten-Free – are supported through regional hubs and local market operations. This includes R&D, manufacturing, marketing, sales, and distribution functions tailored to local consumer needs while adhering to global quality standards and the group's 'goodness of nature' philosophy.
Karl Roth-Strasse 8
Lenzburg
Aargau
Switzerland
Address: 1 Nutritious Place, Amsterdam, NY 12010, USA
Serves the North American market with specialized infant nutrition products, leveraging local sourcing and market understanding.
Address: Löfströms Allé 5, Box 1101, SE-172 22 Sundbyberg, Sweden
Caters to the specific dietary needs and consumer preferences of the Nordic countries, with a strong focus on health and natural products.
Address: Lübecker Str. 49-55, 23611 Bad Schwartau, Germany
Key manufacturing and distribution hub for Central Europe, particularly for fruit spreads and cereal bars, leveraging strong brand recognition in Germany.
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As of April 2025, Hero Group' leadership includes:
Hero Group has been backed by several prominent investors over the years, including:
In the past year, Hero Group has strengthened its regional leadership with key appointments, particularly for its North American and MEA & Turkey divisions. No major executive departures from the core leadership team have been publicly announced in this period.
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Hero Group primarily uses the 'first.last@hero-group.ch' email format for its corporate communications. This is the most common and reliable pattern observed for employee email addresses at the company.
first.last@hero-group.ch
Format
jane.doe@hero-group.ch
Example
85%
Success rate
Hero Group News • March 20, 2024
Hero Group announced that its French organic infant food business, Good Got, has achieved B Corp Certification, recognizing its commitment to high social and environmental performance standards....more
Hero Group News • January 10, 2024
Hero Group has appointed Jimmy Kjaersgaard as the new CEO of Semper AB, its Nordic business unit, effective January 2024, to drive growth in the region for brands like Semper....more
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