Yumi
Yumi's Overview
Hello Yumi (often referred to as Yumi) is a children's nutrition company focused on delivering fresh, organic, and scientifically-backed meals and snacks designed for babies, toddlers, and young children. Co-founded by Angela Sutherland and Evelyn Rusli in 2017, Yumi built its reputation on providing convenient, healthy food options for parents, emphasizing nutrient density and avoiding added sugars, preservatives, and common allergens. Their product line typically includes purees, finger foods, and snacks tailored to different developmental stages. In August 2023, Hello Yumi was acquired by Once Upon a Farm, another prominent player in the organic children's food market, with the aim of combining Yumi's strong direct-to-consumer (DTC) model with Once Upon a Farm's extensive retail presence.
Where is Yumi's Headquarters?
HQ Function
Serves as the primary operational base for the Yumi brand, including product innovation, marketing strategy, digital platform management, and customer experience, now as part of Once Upon a Farm.
Notable Features:
The office space was likely designed to foster creativity and collaboration, typical of a modern DTC startup, with facilities supporting a team focused on food science, nutrition, and e-commerce.
Work Culture:
Yumi's work culture has been described as mission-driven, passionate about child nutrition, innovative, and fast-paced. It emphasizes a commitment to quality ingredients and making healthy eating easier for parents.
HQ Significance:
Los Angeles is a significant hub for health and wellness brands, food innovation, and tech startups, providing access to talent and a health-conscious market. This environment was conducive to Yumi's growth.
Values Reflected in HQ: The headquarters would reflect Yumi's values of transparency, health, scientific backing, and convenience for modern families.
Location:
Hello Yumi's direct operations and customer base are primarily concentrated within the United States. While they may source ingredients globally, their service delivery, marketing, and physical operational footprint are domestic. Following its acquisition by Once Upon a Farm, its reach is tied to Once Upon a Farm's broader distribution network.
Street Address:
5654 W Adams Blvd
City:
Los Angeles
State/Province:
California
Country:
USA
Yumi's Global Presence
Various, USA (Fulfillment & Kitchen Facilities)
Address: Specific addresses not publicly disclosed for operational security.
To ensure efficient production and timely delivery of temperature-sensitive food products to customers across their service areas in the United States.
Buying Intent Signals for Yumi
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Yumi
As of April 2025, Yumi' leadership includes:
Investors of Yumi
Yumi has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
The most significant executive-related news in the last 12-18 months was the acquisition of Hello Yumi by Once Upon a Farm in August 2023. This involved the transition of Yumi's co-founders, Angela Sutherland and Evelyn Rusli, into leadership roles within Once Upon a Farm to guide the Yumi brand and integration.
New Appointments:
Technology (Tech Stack) used by Yumi
Discover the tools Yumi uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Yumi Email Formats and Examples
Hello Yumi, like many modern companies, likely utilizes standardized email formats for its employees. Common patterns include using the first name or a combination of first name and last initial.
[first]@helloyumi.com (e.g., angela@helloyumi.com) or [first].[last_initial]@helloyumi.com (e.g. angela.s@helloyumi.com).
Format
angela@helloyumi.com
Example
70%
Success rate
News and media
TechCrunch • August 30, 2023
Once Upon a Farm acquires DTC baby food brand Yumi
Once Upon a Farm, a leader in refrigerated organic snacks and meals for kids, announced its acquisition of Yumi, a direct-to-consumer company specializing in fresh, nutrient-dense baby food. The deal aims to combine Yumi's DTC strength with Once Upon a Farm's retail footprint....more
Food Dive • August 30, 2023
Once Upon a Farm buys DTC baby food brand Yumi
Organic children's food company Once Upon a Farm has acquired Yumi, a direct-to-consumer baby food brand. The move is expected to bolster Once Upon a Farm's offerings and market reach, integrating Yumi's expertise in personalized nutrition and subscription services....more
Forbes • February 2, 2022
Yumi Grows Beyond Baby Food With Newly Launched Vitamin Gummies & Kids’ Snacks
Yumi, a DTC baby food delivery company, expanded its portfolio with new vitamin gummies and puffed snacks for toddlers and older children, aiming to support healthy development beyond the first year....more
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