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H-E-B's Overview

Total employees46311
HeadquartersSan Antonio
Founded1905

H-E-B Grocery Company, LP (H-E-B) is a privately held American supermarket chain based in San Antonio, Texas, with more than 420 stores throughout Texas and northeast Mexico. Founded in 1905, H-E-B is known for its strong regional focus, commitment to community service, wide array of private-label products (like H-E-B Organics, Hill Country Fare, and Central Market brands), and innovative retail experiences including Curbside pickup and Home Delivery. The company emphasizes a 'Spirit of Giving' philosophy, contributing significantly to education, hunger relief, and disaster aid in the communities it serves. H-E-B is also recognized for its unique store formats tailored to specific neighborhoods and its large, loyal customer base.

Where is H-E-B's Headquarters?

HQ Function

Serves as the central hub for H-E-B's corporate operations, including strategic planning, merchandising, marketing, supply chain management, finance, human resources, and overall company direction for its extensive network of stores in Texas and Mexico.

Notable Features:

The H-E-B headquarters campus, located in the historic Arsenal district in downtown San Antonio, has expanded over the years. It includes a mix of historic buildings and modern office towers, reflecting the company's growth. A notable recent addition is a 10-story, 240,000-square-foot office tower completed in 2023, designed to house more of its corporate 'Partners' (employees). The campus often incorporates Texan architectural elements and prioritizes collaborative workspaces.

Work Culture:

H-E-B fosters a strong 'Partner' culture, emphasizing community involvement, customer service, innovation, and a sense of ownership. The headquarters environment likely promotes collaboration, continuous improvement, and a commitment to the company's core values and Texas heritage. Employees often describe it as a supportive and dynamic place to work.

HQ Significance:

The headquarters is pivotal to H-E-B's identity as a Texas institution and a major economic driver. It's where key strategic decisions are formulated, impacting millions of customers, over a hundred thousand Partners, and numerous local suppliers. Its location in downtown San Antonio also signifies its commitment to the city's urban core.

Values Reflected in HQ: The headquarters' design and operations reflect H-E-B's values of community focus (downtown presence), innovation (modern workspaces), efficiency, and a deep-rooted connection to Texas culture and history.

Location:

H-E-B's primary retail operations are concentrated in Texas (USA) and northeastern Mexico. Its global presence is mainly manifested through its extensive supply chain and international sourcing operations. The company sources a diverse range of products from countries around the world to stock its stores, particularly for its private label brands and specialty items. Corporate functions support these international sourcing efforts, and its digital and technology teams may collaborate with global technology partners and talent. While not having retail stores beyond Texas and Mexico, its procurement and product development activities have a global reach.

Street Address:

646 S. Main Ave.

City:

San Antonio

State/Province:

Texas

Country:

USA

H-E-B's Global Presence

Austin, Texas, USA

Address: 2416 East Sixth Street, Austin, TX 78702 (H-E-B Digital Tech Hub)

To leverage Austin's vibrant tech talent ecosystem to drive H-E-B's digital transformation and innovation initiatives, complementing its primary corporate functions in San Antonio.

Monterrey, Nuevo León, Mexico

Address: Ave. Ricardo Margain Zozaya #565, Col. Santa Engracia, San Pedro Garza Garcia, N.L. C.P. 66267 (H-E-B México Corporate Office)

To oversee H-E-B's significant and growing presence in Northern Mexico, adapting its retail model, product assortment, and customer service to meet the specific needs and preferences of Mexican consumers.

Houston, Texas, USA

Address: 9200 KATY FWY, HOUSTON, TX 77055 (Regional Office)

To provide localized management and support for the numerous H-E-B stores in the Greater Houston area, ensuring operational excellence and community responsiveness.

Buying Intent Signals for H-E-B

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of H-E-B

As of April 2025, H-E-B' leadership includes:

Charles Butt - Chairman
Craig Boyan - President
Martin Otto - Chief Operating Officer
Jag Bath - Chief Digital Officer
Winell Herron - Group Vice President of Public Affairs, Diversity and Environmental Affairs
Howard E. Butt III - Serves on the Board of Directors and is involved in company leadership
Stephen Butt - President, Central Market Division

Investors of H-E-B

H-E-B has been backed by several prominent investors over the years, including:

H-E-B is a privately-owned company, primarily held by the Butt family. It is not publicly traded and does not have external institutional investors in the typical sense of a public corporation.

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits1

In early 2024, H-E-B announced a key leadership transition in its Houston division with the retirement of a long-standing executive and the promotion of his successor. Overall, major C-suite changes at H-E-B are infrequent, reflecting stability in its top leadership. Being a private company, many executive shuffles may not be publicly announced unless they are at very senior levels or in key public-facing roles.

Departures

Armando Perez, Armando Perez retired from his role as EVP of H-E-B Houston after three decades with the company.

New Appointments:

Roxanne Orsak, Roxanne Orsak was appointed EVP of H-E-B Houston, taking over from the retiring Armando Perez. She brings extensive experience from her prior role in corporate strategy.

Technology (Tech Stack) used by H-E-B

Discover the tools H-E-B uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

H-E-B Email Formats and Examples

H-E-B, like many large organizations, utilizes standardized email formats for its employees ('Partners'). The most commonly observed format is a combination of the employee's last name and their first initial.

lastnamefirstinitial@heb.com (e.g. doej@heb.com)

Format

smithj@heb.com

Example

80%

Success rate

News and media

Austin American-StatesmanMay 21, 2024

H-E-B Announces New Store in Manor, Expanding Austin Area Presence

H-E-B has announced plans to construct a new 102,000-square-foot store in Manor, Texas, marking its first location in the fast-growing suburb northeast of Austin. The store is expected to open in 2025 and will create hundreds of jobs....more

Click2Houston KPRC 2January 17, 2024

H-E-B Ranked Top U.S. Grocery Retailer for Third Time

H-E-B was named the top grocery retailer in the U.S. for the third time, according to the sixth annual dunnhumby Retailer Preference Index. The report highlighted H-E-B's strong customer loyalty, value proposition, and ability to meet evolving customer needs....more

H-E-B NewsroomFebruary 29, 2024

H-E-B Opens New eCom Fulfillment Center in Plano

H-E-B opened a new, 55,000-square-foot eCommerce fulfillment center in Plano, Texas, to support its Curbside and Home Delivery services in the Dallas-Fort Worth Metroplex. This facility enhances order capacity and efficiency for online shoppers....more

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