Haier
Haier's Overview
Haier Group is a Chinese multinational home appliances and consumer electronics company headquartered in Qingdao, Shandong. It designs, develops, manufactures, and sells products including refrigerators, air conditioners, washing machines, microwave ovens, mobile phones, computers, and televisions. Haier is one of the world's largest appliance manufacturers and is renowned for its innovative 'Rendanheyi' management model, which focuses on creating zero distance between employees and user needs. The company has a significant global presence, operating numerous industrial parks, manufacturing plants, R&D centers, and sales networks worldwide, constantly pushing for smart home and IoT ecosystem development.
Where is Haier's Headquarters?
HQ Function
The headquarters serves as the central hub for Haier's global strategy formulation, cutting-edge research and development, corporate governance, brand management, and overall operational oversight.
Notable Features:
The expansive Haier Industrial Park includes advanced R&D centers, state-of-the-art manufacturing facilities, Haier University (for employee training and development), and the Haier World Home Appliance Museum. It's designed to be an ecosystem fostering innovation and showcasing Haier's technological prowess.
Work Culture:
Haier fosters a unique 'Rendanheyi' management model that empowers employees as entrepreneurs, directly linking their performance to user value. This creates a dynamic, results-oriented, and innovative work environment at the headquarters, encouraging accountability, continuous learning, and a sharp focus on customer needs.
HQ Significance:
The Qingdao HQ is the heart of Haier's global operations and innovation. It's where the company's unique management philosophy originated and continues to drive its success as a world-leading home appliance brand. Its scale and advanced facilities symbolize Haier's journey from a local factory to a global powerhouse and its future ambitions in the smart home era.
Values Reflected in HQ: The headquarters' design and functionality embody Haier's core values: user-centricity (by integrating R&D close to market insights), innovation (through dedicated research facilities), entrepreneurship (via the Rendanheyi model), and global leadership (showcased by its scale and international focus).
Location:
Haier maintains a vast global footprint, with operations in over 160 countries. This includes approximately 10 major R&D centers, 30 industrial parks, 122 manufacturing plants, and an extensive sales and service network reaching millions of customers worldwide. Haier supports its diverse portfolio of brands (including Haier, GE Appliances, Fisher & Paykel, Candy, Hoover, Aqua) by localizing product development, manufacturing, and marketing to meet the specific needs of consumers in Asia, Europe, North America, South America, Australia, the Middle East, and Africa.
Street Address:
Haier Industrial Park, No. 1 Haier Road, Laoshan District
City:
Qingdao
State/Province:
Shandong
Country:
China
Haier's Global Presence
Wayne, New Jersey, USA
Address: 1800 Valley Rd, Wayne, NJ 07470, USA
To strengthen Haier's market position in North America by understanding regional consumer needs, managing distribution channels effectively, and driving brand growth across the United States and Canada.
Neu-Isenburg, Germany
Address: Hewlett-Packard-Straße 4, 61267 Neu-Isenburg, Germany
To expand Haier's footprint in the competitive European market by leveraging its multi-brand strategy and focusing on innovation, energy efficiency, and smart connected appliances suited for European households.
Buying Intent Signals for Haier
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Executive Team of Haier
As of April 2025, Haier' leadership includes:
Investors of Haier
Haier has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Specific top-tier global executive changes (hires or exits) for Haier Group's uppermost leadership are not frequently or widely publicized in major international news outlets outside of official mandatory disclosures for its listed entities. Leadership evolution often occurs within its numerous subsidiaries (like Haier Smart Home, GE Appliances) or at regional levels. Below reflects publicly available information on significant changes, if any.
Technology (Tech Stack) used by Haier
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Haier Email Formats and Examples
Haier, like many large multinational corporations, likely utilizes standardized email formats for its employees globally. Common formats often combine parts of an employee's name with the company domain 'haier.com'. The exact format can vary by region or business unit.
[first].[last]@haier.com or [first_initial][last]@haier.com
Format
jane.doe@haier.com or jdoe@haier.com
Example
70%
Success rate
News and media
PR Newswire • March 28, 2024
Haier Smart Home Reports Revenue of RMB 261.43 Billion in 2023, a 7.3% YoY Increase
Haier Smart Home announced its 2023 financial results, achieving a revenue of RMB 261.43 billion, up 7.3% year-on-year. Net profit attributable to parent company reached RMB 16.6 billion, a 12.8% YoY increase, with both revenue and profit hitting record highs....more
Haier Europe • February 26, 2024
Haier Europe Ranks Among Top Employers for the Seventh Consecutive Year
Haier Europe has been recognized as a Top Employer in Europe for the seventh consecutive year by the Top Employers Institute, acknowledging its excellence in people practices across several countries including Italy, France, Germany, Poland, Spain and the UK....more
Fortune • August 2, 2023
Haier Smart Home Featured in Fortune Global 500 List for 2023
Haier Smart Home was again listed in the Fortune Global 500 for 2023, underscoring its position as one of the world's largest companies by revenue and its significant impact on the global home appliance industry. This marks its continued presence on this prestigious list....more
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