Guidewell is a mission-driven, not-for-profit mutual holding company and the parent organization to a family of forward-thinking companies, including Florida Blue, focused on transforming health care. Committed to improving health care affordability, accessibility, and quality, Guidewell's innovative solutions serve individuals, employers, and government programs. Their diverse portfolio includes health insurance, clinical care, and health care technology and services, aiming to empower healthier communities.
Serves as the primary center for corporate leadership, strategic planning, administrative functions, and overarching governance for the Guidewell family of companies.
The campus is known for its modern facilities designed to foster collaboration and innovation, often featuring employee wellness amenities and reflecting a commitment to a healthy work environment.
The work culture at Guidewell's headquarters emphasizes collaboration, innovation, and a strong commitment to its mission of improving health. Employees often describe a supportive environment focused on community impact, diversity, inclusion, and professional growth.
The Jacksonville headquarters is significant as it anchors Guidewell's operations in Florida, a key market, and serves as the nerve center for its diverse health solutions enterprises, including its largest subsidiary, Florida Blue.
Guidewell's primary operations are concentrated in the United States, with a significant footprint in Florida through Florida Blue and in Puerto Rico through its subsidiary Triple-S Management. While its core health insurance and care delivery services are U.S.-focused, its venture arm, GuideWell Venture Group, may explore or invest in innovative health care companies that have a broader or international reach, thereby extending its influence in global health innovation. The company is primarily focused on improving health care within the communities it directly serves in the U.S. and its territories.
4800 Deerwood Campus Parkway
Jacksonville
Florida
USA
Address: 6555 Sanger Rd, Orlando, FL 32827
Strategically situated in Lake Nona Medical City, the Orlando office leverages a rich ecosystem of medical research, technology, and talent to drive advancements in health care technology and care delivery models.
Address: 1441 Franklin D. Roosevelt Ave, San Juan, PR 00920 (General Address for Triple-S Management)
Crucial for Guidewell's operations in Puerto Rico, this office enables the delivery of localized health and insurance solutions tailored to the specific needs and regulatory environment of the Puerto Rican community.
Address: Varies (PopHealthCare, a GuideWell company, is headquartered here)
This location taps into Nashville's prominent health care industry hub, allowing PopHealthCare to innovate and deliver specialized care management services nationwide.
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As of April 2025, GuideWell' leadership includes:
GuideWell has been backed by several prominent investors over the years, including:
Guidewell has seen strategic appointments to strengthen its leadership in key areas, particularly in its subsidiary operations, specialized health service initiatives, and board governance. These changes reflect the company's commitment to growth and innovation.
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Guidewell most commonly uses the first_name.last_name@guidewell.com email format for its employees. While this is the predominant pattern, variations might exist, especially within its diverse family of subsidiary companies which may have their own established email structures.
first.last@guidewell.com
Format
jane.doe@guidewell.com
Example
85%
Success rate
guidewell.com • January 16, 2024
Jeffrey D. Goddard has been named Market President for Triple-S Management, GuideWell's health plan business in Puerto Rico, effective immediately. He will lead overall strategy, operations, and financial performance for Triple-S....more
guidewell.com • November 2, 2023
GuideWell Mutual Holding Corporation's board of directors has appointed Tim Cost, President of Jacksonville University, as its new board chair. Cost succeeded John Ramil, who retired from the board....more
floridablue.com • February 13, 2024
Florida Blue Medicare, a PPO plan offered by Blue Cross and Blue Shield of Florida, an independent licensee of the Blue Cross and Blue Shield Association and part of Guidewell's family of companies, announced a partnership with Papa to provide companionship and support services to eligible Medicare Advantage members in Florida, addressing social isolation among seniors....more
guidewell.com • May 1, 2023
GuideWell and Florida Blue announced the launch of Lucet, a new company designed to help health plans, employers, and providers improve access to quality behavioral health care. Sarah Iselin was named president and CEO of Lucet....more
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