Green Spoon Sales is a national natural food brokerage specializing in disruptive and emerging CPG brands. They partner with like-minded brands and people that share the common desire to build a healthier, more sustainable food system. Green Spoon Sales focuses on providing comprehensive sales and marketing services, helping brands navigate the complexities of the retail landscape and achieve significant growth in the natural and specialty food channels. They pride themselves on their passionate team, strong retailer relationships, and commitment to brand success.
Serves as the central hub for strategic planning, national sales management, marketing coordination, and administrative operations for the brokerage.
Located in Boulder, known for its proximity to natural landscapes and a thriving natural products industry. The office likely embodies an open, collaborative environment aligned with the company's culture.
Fosters a passionate, collaborative, and mission-driven work environment, focused on health, wellness, and sustainability, reflecting the brands they represent. Emphasis on teamwork and strong relationships with brands and retailers.
The Boulder HQ is strategically positioned within a key epicenter of the natural foods movement, allowing Green Spoon Sales to stay connected to industry trends, innovations, and a rich talent pool.
Green Spoon Sales primarily focuses its operations within the United States, offering national coverage for natural and organic CPG brands. While they may work with internationally sourced brands looking to enter or expand in the US market, their direct brokerage services and physical presence are concentrated in the USA. They do not currently list international offices or direct global operational branches.
1738 Pearl St
Boulder
CO
USA
Address: No single secondary physical office; team members are regionally based across the United States.
To provide comprehensive national coverage with localized expertise, ensuring brands have dedicated support in key markets throughout the United States.
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As of April 2025, Green Spoon Sales' leadership includes:
Green Spoon Sales has been backed by several prominent investors over the years, including:
No major executive new hires or exits have been publicly announced by Green Spoon Sales in the last 12 months. The existing leadership team appears stable and continues to guide the company's strategy and operations.
Discover the tools Green Spoon Sales uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Green Spoon Sales commonly utilizes email formats such as the first initial followed by the last name, or just the first name, at their domain greenspoonsales.com.
firstinitial[last]@greenspoonsales.com (e.g., jsmith@greenspoonsales.com) and [first]@greenspoonsales.com (e.g., john@greenspoonsales.com)
Format
kmorris@greenspoonsales.com
Example
85%
Success rate
Green Spoon Sales Blog • May 29, 2024
Green Spoon Sales has added Táche, a popular pistachio milk brand, to its portfolio of represented natural food and beverage brands, aiming to expand its distribution and market presence in partnership with the brokerage....more
Green Spoon Sales Blog • March 27, 2024
A recap of Green Spoon Sales' experience at Natural Products Expo West 2024, highlighting key trends observed, brand interactions, and insights gathered from one of the natural product industry's largest trade shows....more
Promomash Blog • February 13, 2024
Green Spoon Sales has partnered with Promomash, a promotion management platform, to enhance its trade promotion management capabilities. This collaboration aims to improve efficiency and effectiveness for its CPG brand partners in managing retail promotions....more
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