Gousto
Gousto's Overview
Gousto is a British meal kit retailer, headquartered in London, England. Founded in 2012 by Timo Boldt, Gousto provides customers with pre-portioned fresh ingredients and recipe cards to cook meals at home. The company aims to make home cooking easy, enjoyable, and sustainable by reducing food waste and offering a wide variety of over 75 chef-curated recipes each week. Gousto leverages technology, artificial intelligence, and data analytics to personalize customer experiences, optimize its supply chain, and drive innovation in the food-tech space, delivering millions of meals across the UK.
Where is Gousto's Headquarters?
HQ Function
Serves as the central hub for strategic decision-making, technology and AI development, marketing and brand management, customer service leadership, recipe innovation and development, and overall corporate operations.
Notable Features:
Located within The Shepherds Building, a redeveloped former BBC facility, the headquarters boasts modern, open-plan office spaces designed to foster collaboration. It includes state-of-the-art test kitchens for recipe development and tasting.
Work Culture:
Gousto's HQ cultivates a fast-paced, innovative, and data-driven work environment. There's a strong emphasis on collaboration, customer-centricity, sustainability, and a 'growth mindset'. Employees often describe the culture as dynamic, friendly, and passionate about revolutionizing the way people eat.
HQ Significance:
The London headquarters is crucial for Gousto's operations, acting as the nerve center for its technological advancements, recipe creation engine, marketing strategies, and overall business growth within the competitive UK meal-kit market. It's where the core vision and product offerings are shaped.
Values Reflected in HQ: The HQ environment mirrors Gousto's core values: 'Dream' (ambition and innovation in tech and food), 'Deliver' (operational excellence and customer focus), and 'Care' (sustainability and employee well-being), evident in its collaborative spaces and focus on food quality.
Location:
Gousto's primary operations and customer base are concentrated within the United Kingdom. It does not currently operate physical offices or direct-to-consumer sales outside of the UK. However, its global influence is present through its diverse supply chain, sourcing ingredients from a variety of international and local suppliers to offer a wide range of global cuisines. Furthermore, its innovative technology and successful business model in the meal-kit industry garner international attention and study.
Street Address:
The Shepherds Building, Rockley Road
City:
London
State/Province:
England
Country:
United Kingdom
Gousto's Global Presence
Spalding, Lincolnshire, United Kingdom
Address: Unit 2, Wardentree Lane, Pinchbeck, Spalding, Lincolnshire, PE11 3ZN
Serves as a critical operational hub for nationwide distribution, particularly for central and eastern England. Its strategic location in a key agricultural region also aids in sourcing fresh produce.
Warrington, Cheshire, United Kingdom
Address: Omega South, Skyline Drive, Burtonwood, Warrington, WA5 3XP
Strategically positioned to bolster service and delivery times for customers in Northern England, Scotland, and North Wales, while also expanding overall order fulfillment capacity for the company.
Thurrock, Essex, United Kingdom
Address: London Distribution Park, Windrush Road, Tilbury, RM18 7AN
Specifically supports the growing demand in the densely populated South East of England, including Greater London, aiming to shorten delivery lead times and improve service levels in this key market.
Buying Intent Signals for Gousto
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Gousto
As of April 2025, Gousto' leadership includes:
Investors of Gousto
Gousto has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Within the past year, Gousto experienced a significant change in its financial leadership with the departure of its Chief Financial Officer, Jim Buckle, and the subsequent appointment of Katherine Straub as Interim CFO. This transition marks a key update in its executive roster as the company navigates market conditions and pursues profitability.
Departures
New Appointments:
Technology (Tech Stack) used by Gousto
Discover the tools Gousto uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Gousto Email Formats and Examples
Gousto primarily utilizes the 'firstname.lastname@gousto.co.uk' email format for its employees. While other formats might exist in smaller numbers, this is the most common structure for professional communication within the company.
firstname.lastname@gousto.co.uk
Format
timo.boldt@gousto.co.uk
Example
85%
Success rate
News and media
The Grocer • May 9, 2024
Gousto sales dip again but losses narrow as it targets profitability
Gousto reported a decline in sales for 2023 as customer numbers fell compared to pandemic highs. However, the meal kit company significantly reduced its losses, indicating a strategic focus on achieving profitability through operational efficiencies and controlled growth....more
Retail Technology Innovation Hub • February 7, 2024
Gousto Chief Commercial Officer Sally Matthews on leveraging AI for hyper-personalisation and new product development
Sally Matthews, Gousto's CCO, detailed the company's strategy of using artificial intelligence to enhance customer experiences via hyper-personalization in recipe recommendations and meal planning, as well as to drive innovation in new product and recipe development to cater to diverse consumer preferences....more
The Times • November 29, 2023
Gousto’s finance chief Jim Buckle steps down as meal-kit firm’s losses narrow
Jim Buckle, Chief Financial Officer of Gousto, announced his departure from the meal-kit company. This news came as Gousto reported progress in narrowing its financial losses, signaling a period of strategic adjustment for the firm....more
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