Goodman Fielder Australia is one of the largest listed food companies in Australasia, with a portfolio of iconic and trusted brands that are staples in households across Australia. The company manufactures, packages, distributes, markets, and sells a wide range of food products including bread, milk, cheese, chicken, flour, cooking oils, and spreads. Key brands include Helga's, Wonder White, Praise, White Wings, MeadowLea, and Puhoi Valley. Goodman Fielder Australia is committed to quality, innovation, and meeting the evolving needs of Australian consumers. It operates as part of the broader Goodman Fielder group, which is owned by Wilmar International and First Pacific.
Serves as the central hub for strategic decision-making, corporate functions (including finance, HR, marketing, sales, and supply chain management), and overall business operations for the Australian market.
Modern office facilities situated within a well-established business park, designed to promote collaboration and efficiency. Likely features open-plan workspaces, meeting rooms, and employee amenities.
Characterized by a fast-paced environment typical of the FMCG industry, with a focus on innovation, consumer satisfaction, brand development, and teamwork. Emphasis on achieving commercial outcomes and driving growth for its diverse brand portfolio.
The headquarters is pivotal for coordinating national operations, managing relationships with major retailers, developing marketing strategies for its numerous brands, and driving innovation to maintain market leadership in various food categories across Australia.
While Goodman Fielder Australia's primary operational focus is on Australia and New Zealand, it is part of a larger international network through its parent companies, Wilmar International and First Pacific. This provides access to global supply chains, ingredient sourcing, R&D capabilities, and market insights, particularly within the Asia-Pacific region. While its branded products are predominantly sold in Australasia, some export activities to Pacific Islands and select Asian markets occur. The 'global presence' is more through its ownership structure and sourcing rather than widespread international brand offices.
Level 4, Building C, 11 Talavera Road
Macquarie Park
NSW
Australia
Address: Site 2, 40-68 Lockwood Road, Erskine Park NSW 2759, Australia
Serves as a primary production and distribution hub for baked goods in New South Wales, supporting daily deliveries to supermarkets and food service channels.
Address: 140-148 Clayton Rd, Clayton South VIC 3169, Australia
Functions as a specialized national production center for dairy and grocery items within the Goodman Fielder portfolio, particularly for the Australian market.
Address: 45-49 Greenhills Ave, Moorebank NSW 2170, Australia
Complements other manufacturing sites in NSW to ensure consistent supply of food products to retailers and consumers in the region.
Address: 180-194 Fison Ave West, Murarrie QLD 4172, Australia
Ensures effective market penetration and product availability for Goodman Fielder brands throughout Queensland.
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As of April 2025, Goodman Fielder' leadership includes:
Goodman Fielder has been backed by several prominent investors over the years, including:
As a privately held entity within Wilmar International and First Pacific, detailed executive movements for Goodman Fielder Australia are not always broadly publicized. Key leadership positions tend to be stable. Major changes would typically be communicated through internal announcements or limited industry press.
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Goodman Fielder Australia most commonly uses the email format combining the first name and last name, separated by a dot, followed by @goodmanfielder.com or potentially @goodmanfielder.com.au for some roles.
firstname.lastname@goodmanfielder.com
Format
jane.doe@goodmanfielder.com
Example
85%
Success rate
Food & Drink Business • November 15, 2023
Goodman Fielder has partnered with CWP Renewables and Amazon to develop a new 126MW solar farm in Numurkah, Victoria. The solar farm is expected to generate enough renewable energy to power Goodman Fielder's entire Victorian manufacturing operations, marking a significant step in its sustainability efforts....more
Inside FMCG • August 2, 2023
Goodman Fielder expanded its MeadowLea brand with the launch of MeadowLea Plant Based, a vegan-certified butter alternative. This new product aims to cater to the growing demand for plant-based options among Australian consumers....more
Retail World • May 10, 2023
Goodman Fielder announced a brand refresh for Helga's, one of its leading bread brands. The initiative included new packaging designs and a marketing campaign focused on the brand's traditional baking methods and quality ingredients to strengthen its market position....more
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