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gener8's Overview

Total employees307
HeadquartersLondon
Founded2002

Gener8 Ads is a technology company focused on revolutionizing the advertising industry by putting users in control of their data. Through its web browser, browser extension, and mobile app, Gener8 allows individuals to choose between 'Privacy Mode' to stop trackers or 'Rewards Mode' to share their data anonymously with advertisers in exchange for points, which can be redeemed for gift cards, products, or charity donations. Founded on the principle that users should be compensated for their data, Gener8 aims to create a more transparent, ethical, and equitable digital advertising ecosystem.

Where is gener8's Headquarters?

HQ Function

Serves as the primary hub for strategic planning, product development, engineering, marketing, partnerships, and administrative operations for Gener8 Ads' global activities.

Notable Features:

Located in the prestigious Savoy Court, known for its historic significance and central London business environment. The office likely features modern amenities conducive to a tech startup, promoting collaboration and innovation.

Work Culture:

Gener8 Ads fosters a dynamic, fast-paced, and innovative work culture, typical of a mission-driven tech scale-up. There's a strong emphasis on user empowerment, ethical technology, and challenging the status quo in the advertising industry. Collaboration, agility, and a passion for data privacy are key cultural elements.

HQ Significance:

The London HQ is strategically significant due to its location in a major global hub for technology, finance, and media. This provides unparalleled access to top talent, investment opportunities, and strategic partnerships crucial for Gener8's growth and its mission to reshape digital advertising.

Values Reflected in HQ: The choice of a central, reputable London address like Savoy Court reflects Gener8's ambition and commitment to establishing itself as a credible, trustworthy, and impactful player in the global ad-tech and data privacy landscape. The office environment would aim to foster innovation, transparency, and collaboration.

Location:

Gener8 Ads primarily operates from its London headquarters but serves a rapidly growing global user base through its digital platform. Its browser, browser extension, and mobile applications are accessible internationally, allowing users worldwide to control their data and earn rewards. While physical office presence is centered in London, the company's reach is global, supported by its technology and potentially distributed remote talent for specific functions to cater to its international users.

Street Address:

7 Savoy Court

City:

London

State/Province:

England

Country:

United Kingdom

gener8's Global Presence

Buying Intent Signals for gener8

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of gener8

As of April 2025, gener8' leadership includes:

Sam Jones - Founder & CEO
Alex Patsalides - Co-founder & COO
Chris Michael - Chief Commercial Officer (CCO)

Investors of gener8

gener8 has been backed by several prominent investors over the years, including:

Force Over Mass Capital
Playfair Capital
ITV AdVentures
Tinie Tempah (Patrick Okogwu)
Harry Redknapp
Tej Lalvani
Touker Suleyman
Various Angel Investors

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits1

Over the past 12 months, Gener8 Ads has seen some changes in its executive lineup, notably in marketing leadership, as it continues to scale its operations and strengthen its team for future growth in the competitive ad-tech landscape.

Departures

Maya Moufarek, Maya Moufarek departed from her role as Chief Marketing Officer.

Technology (Tech Stack) used by gener8

Discover the tools gener8 uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

gener8 Email Formats and Examples

Gener8 Ads commonly uses the [first].[last]@gener8ads.com email format for its employees. Other potential formats could include [first]@gener8ads.com, though this is less common for individual contacts.

[first].[last]@gener8ads.com

Format

sam.jones@gener8ads.com

Example

75%

Success rate

News and media

Prolific NorthMarch 13, 2024

Gener8 Ads and ITV AdVentures Announce Strategic Partnership

Gener8 Ads has formed a strategic partnership with ITV’s media-for-equity fund, AdVentures, to accelerate its growth. This collaboration will see ITV provide advertising inventory in exchange for a minority equity stake in Gener8, aiming to boost brand awareness and user acquisition for the privacy-focused ad-tech company....more

Gener8 Ads BlogFebruary 27, 2024

Gener8 Ads Launches Official Gener8 Browser for Android

Gener8 Ads announced the official launch of its Gener8 Browser for Android devices. This new mobile browser extends Gener8's mission of data control and monetization to Android users, allowing them to earn rewards or browse privately on the go, further expanding its ecosystem....more

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