Gemvara
Gemvara's Overview
Gemvara is an e-commerce company renowned for its customizable fine jewelry, allowing customers to personalize pieces with a wide variety of gemstones and precious metals. Founded in 2006, Gemvara pioneered the concept of made-to-order jewelry online, offering a unique and personal shopping experience. In 2016, Gemvara was acquired by Richline Group, a wholly-owned subsidiary of Berkshire Hathaway, integrating its innovative platform with Richline's extensive jewelry manufacturing and distribution capabilities. The brand continues to focus on providing high-quality, bespoke jewelry directly to consumers.
Where is Gemvara's Headquarters?
HQ Function
Central hub for Gemvara brand management under Richline Group, including strategic oversight, marketing, e-commerce platform management, and integration with Richline's broader jewelry manufacturing and distribution network.
Notable Features:
Located in a major commercial building in Midtown Manhattan, providing access to industry networks and corporate resources of Richline Group and Berkshire Hathaway.
Work Culture:
A blend of Gemvara's innovative, tech-driven, and customer-focused roots with the established, quality-centric corporate environment of Richline Group. Emphasis on brand integrity, market responsiveness, and craftsmanship.
HQ Significance:
Symbolizes the integration of a pioneering online custom jewelry brand into a leading traditional jewelry conglomerate, enabling scalability and wider market access for Gemvara's unique offerings.
Values Reflected in HQ: Strategic growth, brand synergy, operational excellence, and commitment to quality and innovation in the jewelry market, reflecting both Gemvara's heritage and Richline's corporate standards.
Location:
As an e-commerce brand, Gemvara primarily serves customers globally through its online platform. Shipping is available to numerous countries, allowing international customers to design and purchase custom fine jewelry. Its global reach is supported by the logistical and operational capabilities of its parent company, Richline Group.
Street Address:
575 Fifth Avenue
City:
New York
State/Province:
NY
Country:
USA
Gemvara's Global Presence
Boston, MA/USA
Address: Historically 25 Thomson Pl, Boston, MA 02210 (Current status as a distinct Gemvara office post-Richline integration is unconfirmed; functions may be integrated or co-located with other Richline operations).
Previously leveraged Boston's strong technology and design talent pool for e-commerce innovation in the fine jewelry sector.
Buying Intent Signals for Gemvara
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Executive Team of Gemvara
As of April 2025, Gemvara' leadership includes:
Investors of Gemvara
Gemvara has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Specific executive new hires or exits for the Gemvara brand team within Richline Group are not widely publicized. Leadership changes would typically be announced at the Richline Group level and may not detail impacts on individual brands like Gemvara. No specific Gemvara brand executive changes have been noted in the last 12 months.
Technology (Tech Stack) used by Gemvara
Discover the tools Gemvara uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Gemvara Email Formats and Examples
Gemvara, as part of Richline Group, primarily uses dedicated customer service emails like 'service@gemvara.com'. For any corporate communications that might use the Gemvara domain, standard formats such as [first].[last]@gemvara.com or [first_initial][last]@gemvara.com could be expected, though most corporate functions would operate under Richline Group's communication structure.
[first].[last]@gemvara.com or service@gemvara.com
Format
jane.doe@gemvara.com
Example
70%
Success rate
News and media
National Jeweler • July 28, 2016
Gemvara News: Richline Group Acquires Gemvara
Richline Group, a wholly-owned subsidiary of Berkshire Hathaway, announced its acquisition of Gemvara, the Boston-based e-tailer specializing in customizable fine jewelry. This strategic move aimed to enhance Richline's direct-to-consumer capabilities and leverage Gemvara's innovative online platform....more
TechCrunch • February 10, 2012
Gemvara News: Gemvara Raises $15M More To Bring Customized Jewelry To The Masses
Gemvara, the online retailer for customized jewelry, raised $15 million in a Series C round led by Highland Capital Partners, with existing investors Canaan Partners and Balderton Capital participating. This funding highlighted the company's growth in making personalized fine jewelry accessible....more
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