Frederick's of Hollywood
Frederick's of Hollywood's Overview
Frederick's of Hollywood is an iconic American lingerie brand, historically known for its glamorous, provocative, and fashion-forward designs. Founded in 1946 by Frederick Mellinger in Hollywood, California, the brand revolutionized lingerie with innovations like the push-up bra. For decades, it was a symbol of sensuality and female empowerment. After facing financial challenges, the brand was acquired by Authentic Brands Group (ABG) in 2015. Today, Frederick's of Hollywood operates primarily as an e-commerce and licensing business under ABG's management, continuing its legacy of bold and alluring intimate apparel for a modern audience. ABG leverages its expertise to manage the brand's intellectual property, marketing, and global presence.
Where is Frederick's of Hollywood's Headquarters?
HQ Function
Serves as the central hub for Authentic Brands Group (ABG), overseeing global brand strategy, marketing, business development, and licensing operations for its portfolio, including Frederick's of Hollywood.
Notable Features:
Modern office space in a prime Manhattan location, designed to foster collaboration and innovation for a diverse portfolio of global brands.
Work Culture:
Dynamic, fast-paced, and entrepreneurial, focused on brand growth and global market expansion. Emphasis on teamwork and creative solutions for brand management.
HQ Significance:
Crucial for the strategic direction and operational management of Frederick's of Hollywood, leveraging ABG's extensive network and expertise in brand building.
Values Reflected in HQ: Innovation, global reach, brand stewardship, and commercial excellence, reflected in a professional and strategically located corporate environment.
Location:
Frederick's of Hollywood products are primarily available globally through its e-commerce platform (fredericks.com) and strategic licensing partnerships. These operations are managed by Authentic Brands Group (ABG), which leverages its international network to distribute and market the brand in numerous countries, ensuring a continued global reach for the iconic lingerie label.
Street Address:
1411 Broadway
City:
New York
State/Province:
NY
Country:
USA
Frederick's of Hollywood's Global Presence
Los Angeles, CA/USA
Address: Managed by Authentic Brands Group - Specific address not listed for brand office
Key hub for fashion, entertainment, and lifestyle brand management within the ABG network.
London/UK
Address: Managed by Authentic Brands Group - Specific address not listed for brand office
Gateway for ABG's brand expansion and operations in Europe.
Shanghai/China
Address: Managed by Authentic Brands Group - Specific address not listed for brand office
Strategic center for ABG's operations and brand development in key Asian markets.
Buying Intent Signals for Frederick's of Hollywood
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Executive Team of Frederick's of Hollywood
As of April 2025, Frederick's of Hollywood' leadership includes:
Investors of Frederick's of Hollywood
Frederick's of Hollywood has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Authentic Brands Group (ABG), the parent company of Frederick's of Hollywood, has seen key executive changes in the past year, including a new CFO and several strategic appointments to drive global growth.
Departures
New Appointments:
Technology (Tech Stack) used by Frederick's of Hollywood
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Frederick's of Hollywood Email Formats and Examples
As Frederick's of Hollywood is part of Authentic Brands Group (ABG), communications would likely use ABG's corporate email format. Common corporate email patterns include first initial followed by last name, or first name separated by a dot from the last name.
[firstinitial][lastname]@authenticbrands.com
Format
jdoe@authenticbrands.com
Example
75%
Success rate
News and media
Authentic Brands Group Newsroom • February 29, 2024
Frederick's of Hollywood news title
Authentic Brands Group (ABG), parent company of Frederick's of Hollywood, announced record annual results for 2023, with over $29 billion in global retail sales. This strong performance reflects the growth and resilience of its diverse brand portfolio, including Frederick's of Hollywood, driven by strategic licensing and e-commerce expansion....more
License Global • October 12, 2023
Frederick's of Hollywood news title
Authentic Brands Group (ABG) outlined its growth strategy at Brand Licensing Europe, emphasizing expansion for its portfolio of over 50 brands, including Frederick's of Hollywood. ABG's model focuses on leveraging brand heritage with modern marketing and extensive licensing partnerships to drive global retail sales and consumer engagement....more
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