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Fotomerchant's Overview

Total employees9
HeadquartersPerth
Founded2007

Fotomerchant Holdings Pty Ltd is the corporate entity behind Fotomerchant, a leading global provider of specialized e-commerce, workflow automation, and studio management software designed for high-volume photographers, particularly in sectors like school, sports, and event photography. The Fotomerchant platform empowers photographers to streamline their online sales, automate critical business tasks, manage orders efficiently, and improve client engagement, thereby fostering business growth and operational excellence. They offer a comprehensive suite of tools encompassing image hosting, dynamic gallery creation, print fulfillment integration, and digital delivery systems.

Where is Fotomerchant's Headquarters?

HQ Function

Serves as the official registered corporate headquarters for Fotomerchant Holdings Pty Ltd, primarily handling legal, statutory, and financial oversight for the global Fotomerchant operations. Day-to-day operational management, software development, sales, and customer support for the Fotomerchant platform are largely distributed and managed from other key locations like its US office.

Notable Features:

As a registered office, it is likely a professional suite within a larger commercial building in Perth's central business district. Features would be standard for modern office buildings, such as professional reception and meeting facilities, rather than unique company-specific amenities or architectural highlights.

Work Culture:

The immediate work environment at the registered Perth office would reflect a professional, corporate services setting, potentially shared if it's a serviced office. The broader Fotomerchant company culture, characterized by its distributed global team, emphasizes innovation, collaboration, remote-work proficiency, and a strong customer-centric approach within the photography technology sector.

HQ Significance:

This Perth location establishes Fotomerchant Holdings Pty Ltd's legal and corporate identity in Australia, underpinning its global business operations, regulatory compliance, and governance structure.

Values Reflected in HQ: The choice of a registered office in a recognized business district reflects professionalism and adherence to corporate governance. The company's core values of innovation, customer success, and global reach are more broadly demonstrated through its operational strategies and distributed team rather than the physical attributes of its registered legal office.

Location:

Fotomerchant Holdings serves its international clientele of photographers through a strategically distributed team and key operational centers. While legally incorporated in Australia, its flagship Fotomerchant platform caters to photographers globally, with substantial operational focus in North America. Key functions supported worldwide include software engineering, multi-lingual customer support, international sales and marketing initiatives, and global business operations, often leveraging a remote-first or hybrid workforce model to effectively serve users across diverse time zones and geographical regions.

Street Address:

Level 1, 208 St Georges Terrace

City:

Perth

State/Province:

WA

Country:

Australia

Fotomerchant's Global Presence

Aurora, Colorado, USA

Address: 3800 Lewiston St, Suite 400, Aurora, CO 80011, USA

Drives Fotomerchant's growth and supports its customer base in the United States and Canada, which are significant markets for high-volume photography services such as school, sports, and corporate events.

Buying Intent Signals for Fotomerchant

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Fotomerchant

As of April 2025, Fotomerchant' leadership includes:

Elmar Platzer - Co-founder & CEO
Craig Bifano - Chief Revenue Officer
Paul Maiorana - Chief Technology Officer
Tim Mattez - Chief Operating Officer

Investors of Fotomerchant

Fotomerchant has been backed by several prominent investors over the years, including:

Bailador Technology Investments
Exto Partners

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

As of the latest available public information, there have been no major announcements regarding executive new hires or departures at Fotomerchant Holdings in the past 12 months. The leadership team appears stable, focused on continued growth and product innovation. Significant changes are typically communicated through official company channels or investor relations updates.

Technology (Tech Stack) used by Fotomerchant

Discover the tools Fotomerchant uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Fotomerchant Email Formats and Examples

Fotomerchant Holdings, operating through its primary brand Fotomerchant (fotomerchant.com), likely utilizes standard professional email address formats. The most common patterns are typically based on employee names, such as combining the first name and last name, or the first initial and last name.

first.last@fotomerchant.com

Format

jane.doe@fotomerchant.com

Example

75%

Success rate

News and media

Bailador Technology InvestmentsAugust 23, 2023

Fotomerchant Holdings Reports Strong Growth and Profitability Milestone in Bailador FY23 Results

Investor Bailador Technology Investments announced in its FY23 Results that its portfolio company, Fotomerchant, achieved an Annual Recurring Revenue (ARR) of $10.2 million, a 33% increase year-on-year. The report also highlighted that Fotomerchant reached cash flow breakeven on a run-rate basis, indicating strong financial performance and sustainable growth....more

Fotomerchant BlogMay 15, 2024

Fotomerchant Enhances Platform with New Online Proposals Feature

Fotomerchant announced the launch of a new 'Online Proposals' feature for its platform. This tool enables photographers to create, send, and manage digital proposals, contracts, and invoices more efficiently, further streamlining their business workflows and client interactions....more

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