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Fortunoff Backyard Store's Overview

Total employees105
HeadquartersUnion
Founded2010

Fortunoff Backyard Store is a well-known American retailer specializing in outdoor and patio furniture, grills, and backyard accessories. With a legacy rooted in the original Fortunoff department stores, the current iteration focuses exclusively on helping customers create their ideal outdoor living spaces. They offer a wide range of products including dining sets, seating, umbrellas, gazebos, fire pits, and outdoor decor, emphasizing quality, durability, and style. The company operates multiple retail showrooms primarily in the Northeastern United States and also serves customers through its e-commerce platform.

Where is Fortunoff Backyard Store's Headquarters?

HQ Function

Serves as a major retail showroom, regional administrative center, and hub for merchandising, operations, and customer service strategies for the chain.

Notable Features:

Large, well-stocked showroom displaying an extensive collection of outdoor furniture and accessories, designed to provide an immersive shopping experience.

Work Culture:

Customer-centric retail environment focused on product knowledge, sales, and providing excellent service. Seasonal peaks in activity drive a dynamic and fast-paced atmosphere.

HQ Significance:

Represents a key physical touchpoint for the brand, embodying its commitment to quality outdoor living products and customer engagement in a prominent retail corridor.

Values Reflected in HQ: Quality craftsmanship, customer satisfaction, and expertise in outdoor living solutions.

Location:

Fortunoff Backyard Store's primary operations and physical retail presence are concentrated in the Northeastern United States. While they may source products from international manufacturers, their direct customer-facing activities, including showrooms and e-commerce fulfillment, are focused on the domestic U.S. market. Global functions would largely pertain to supply chain management and product sourcing.

Street Address:

2200 Route 22 West

City:

Union

State/Province:

NJ

Country:

USA

Fortunoff Backyard Store's Global Presence

Garden City, NY, USA

Address: 700 Old Country Rd, Garden City, NY 11530

Serves as a key retail destination for Long Island residents seeking outdoor living products, providing product visualization and expert advice.

Paramus, NJ, USA

Address: 305 Route 17 South, Paramus, NJ 07652

Caters to the suburban communities in Bergen County and surrounding areas, driving sales and brand presence in Northern New Jersey.

White Plains, NY, USA

Address: 245 S Central Ave, White Plains, NY 10533

Offers convenient access for customers in the affluent Westchester market to explore and purchase high-quality outdoor furniture.

Bridgewater, NJ, USA

Address: 715 Promenade Blvd, Bridgewater Township, NJ 08807

Expands the company's reach within New Jersey, targeting homeowners in Somerset County and nearby regions.

Buying Intent Signals for Fortunoff Backyard Store

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Fortunoff Backyard Store

As of April 2025, Fortunoff Backyard Store' leadership includes:

Bernard Sensale - Chief Executive Officer
Evette Sensale - Chief Marketing Officer
Andrew Kauffman - Vice President of Operations

Investors of Fortunoff Backyard Store

Fortunoff Backyard Store has been backed by several prominent investors over the years, including:

Privately Held
May be operated under a parent company or investment group specializing in retail (e.g., Furniture Retailers of America, which was involved in the brand's revival)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

There have been no widely publicized major executive new hires or exits at Fortunoff Backyard Store in the last 12 months. The leadership team appears to be stable, focusing on continued retail operations and potential expansion.

Technology (Tech Stack) used by Fortunoff Backyard Store

Discover the tools Fortunoff Backyard Store uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Fortunoff Backyard Store Email Formats and Examples

Fortunoff Backyard Store likely utilizes common corporate email formats. For customer service inquiries, it's best to use the contact forms or email addresses provided on their official website. For corporate communications, formats such as [first_initial][last]@[domain] or [first].[last]@[domain] are common.

[first_initial][last]@fortunoffbys.com

Format

bsensale@fortunoffbys.com

Example

70%

Success rate

News and media

Home News NowOctober 26, 2023

Fortunoff Backyard Store opens new store in Bridgewater, New Jersey

Fortunoff Backyard Store opened its newest location in Bridgewater, N.J., at 715 Promenade Blvd. This marks the company's seventh location in the New York tri-state area, further expanding its physical retail presence....more

Casual News NowApril 12, 2023

Fortunoff Backyard Store hires new VP of operations

Fortunoff Backyard Store has named Andrew Kauffman as its new vice president of operations. Kauffman brings extensive experience in retail operations and supply chain management to the role....more

Patch.comMarch 1, 2022

Fortunoff Backyard Store Opens In White Plains

The Fortunoff Backyard Store celebrated its grand opening in White Plains, New York. The new store is located at 245 S. Central Ave and offers a wide range of outdoor furniture and accessories....more

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