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Fortnum & Mason's Overview

Total employees856
HeadquartersLondon
Founded1707

Fortnum & Mason is an upmarket department store in Piccadilly, London, with additional stores and a significant online presence. Established in 1707 by William Fortnum and Hugh Mason, it is renowned for its luxury hampers, high-quality food, tea, coffee, and fine gifts. Fortnum's holds several Royal Warrants and is celebrated for its quintessential British charm, exceptional service, and commitment to quality. It offers a unique shopping experience, combining centuries of tradition with innovation in food and retail.

Where is Fortnum & Mason's Headquarters?

HQ Function

Serves as the primary retail flagship, global brand showcase, historical heart of the company, and houses corporate offices and customer experience centers like its renowned tea salons and restaurants.

Notable Features:

The iconic facade with its famous clock (where figures of Mr. Fortnum and Mr. Mason emerge on the hour), multiple food halls (confectionery, bakery, groceries, fresh produce, wine), elegant restaurants and bars (The Diamond Jubilee Tea Salon, The Parlour, 45 Jermyn St.), and beautifully curated gift departments. The building itself is a historical landmark.

Work Culture:

Emphasizes exceptional customer service, product knowledge, maintaining a luxurious brand image, and upholding centuries of tradition. Employees are expected to be brand ambassadors, often with a formal and sophisticated demeanor.

HQ Significance:

The Piccadilly store is a major London tourist attraction, a symbol of British luxury and heritage, and has been the center of the company's operations for over 300 years. It's intrinsically linked to British culture and royalty.

Values Reflected in HQ: The headquarters embodies Fortnum & Mason's core values: unparalleled quality, exceptional service, rich heritage, innovation within tradition, and a commitment to providing unique and memorable experiences.

Location:

Fortnum & Mason primarily operates through its iconic flagship store in Piccadilly, London, and several other key retail locations within the UK, including travel hubs like St Pancras and Heathrow. Internationally, it has a significant presence with a flagship store in Hong Kong and offers worldwide shipping through its robust e-commerce platform. The brand also engages in wholesale partnerships and pop-up experiences in various global markets, focusing on exporting British luxury goods and culinary experiences.

Street Address:

181 Piccadilly

City:

London

State/Province:

N/A

Country:

United Kingdom

Fortnum & Mason's Global Presence

St Pancras International, London, United Kingdom

Address: Unit 1A, St Pancras International Station, Pancras Rd, London N1C 4QP, United Kingdom

Serves as a convenient point of purchase for travelers seeking luxury British gifts and provisions, enhancing brand visibility among a global audience.

The Royal Exchange, London, United Kingdom

Address: The Courtyard, The Royal Exchange, Threadneedle St, London EC3V 3LR, United Kingdom

Provides a prestigious retail presence in the heart of the City of London, targeting a discerning clientele with an appetite for luxury goods.

Heathrow Airport, Terminal 5, London, United Kingdom

Address: Terminal 5, Wellington Rd, Longford, Hounslow TW6 2GA, United Kingdom

Captures the global travel retail market, providing last-minute luxury British gifts and reinforcing its status as an international brand.

K11 MUSEA, Tsim Sha Tsui, Hong Kong

Address: Shop 022, G/F, K11 MUSEA, Victoria Dockside, 18 Salisbury Road, Tsim Sha Tsui, Kowloon, Hong Kong

Establishes a strong brand presence in the key Asian luxury market, catering to local demand and tourists in Hong Kong.

Buying Intent Signals for Fortnum & Mason

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Fortnum & Mason

As of April 2025, Fortnum & Mason' leadership includes:

Tom Athron - Chief Executive Officer
Kate Hobhouse - Chairman
Simon Thompson - Chief Financial Officer
Zia Zareem-Slade - Chief Customer Officer

Investors of Fortnum & Mason

Fortnum & Mason has been backed by several prominent investors over the years, including:

Wittington Investments Limited (Private ownership by the Weston family)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Fortnum & Mason has maintained a relatively stable senior executive team with minimal high-profile public announcements of hires or exits in the past 12-18 months. Key leadership, including CEO Tom Athron who joined in late 2020, has been focused on navigating post-pandemic retail challenges and international expansion.

Technology (Tech Stack) used by Fortnum & Mason

Discover the tools Fortnum & Mason uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Fortnum & Mason Email Formats and Examples

Fortnum & Mason commonly uses the firstname.lastname@fortnumandmason.co.uk or firstname.lastname@fortnumandmason.com email format. Variations might exist, but this is a prevalent structure for corporate communications.

firstname.lastname@fortnumandmason.com

Format

john.doe@fortnumandmason.com

Example

80%

Success rate

News and media

Retail GazetteOctober 26, 2023

Fortnum & Mason sales and profits surge as overseas shoppers return

Fortnum & Mason reported a significant surge in sales and profits, driven by the return of overseas shoppers and strong domestic demand. Full-year sales to July jumped 23% to £208m, with pre-tax profit rising 20% to £6.1m. The luxury retailer highlighted strong performance in its physical stores, particularly the Piccadilly flagship....more

TheIndustry.fashionDecember 5, 2023

Fortnum & Mason unveils beauty floor transformation at Piccadilly flagship

Fortnum & Mason has completed a major transformation of its second floor at the Piccadilly flagship, dedicating it to beauty, fragrance, and wellness. The revamped space aims to offer a curated edit of established and emerging brands, enhancing the luxury shopping experience....more

Fortnum & Mason Press Release (example, actual press release may vary)May 1, 2024

Fortnum & Mason Launches New Seasonal Hampers for Summer

Fortnum & Mason announced the launch of its new collection of seasonal hampers, curated for summer gifting and picnics. The range features artisanal British produce, exclusive Fortnum's items, and new product innovations, reflecting the brand's commitment to quality and seasonal best....more

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