HQ Function

The Melbourne headquarters serves as the global nerve center for Forever New, housing key departments such as design, product development, merchandising, marketing, e-commerce operations, finance, and overall brand strategy and international operations management.

Notable Features:

Located within the modern Botanicca Corporate Park, offering contemporary office facilities, landscaped green spaces, and amenities designed to foster a productive and inspiring work environment. The park is known for its sustainable design elements and proximity to the Yarra River.

Work Culture:

Forever New's HQ fosters a dynamic, fast-paced, and collaborative work culture, characteristic of the fashion retail industry. There's a strong emphasis on creativity, innovation, and passion for the brand, with teams working closely to bring collections to life and drive business growth.

HQ Significance:

As the birthplace and central command of the brand, the Melbourne HQ is crucial for maintaining brand consistency, driving innovation in design and retail strategy, and spearheading its global expansion and operational excellence.

Values Reflected in HQ: The headquarters' modern design, strategic location in a vibrant commercial hub, and collaborative environment reflect Forever New's values of sophistication, quality, innovation, and a forward-thinking approach to fashion retail.

Location:

Forever New maintains a strong global presence, supporting its extensive retail network and e-commerce operations primarily from its Melbourne headquarters, complemented by regional offices and teams in key international markets. Globally supported functions include centralized design and product development, international sourcing and supply chain management, localized retail operations and marketing strategies, customer service, and e-commerce fulfillment. The brand has a significant footprint in countries such as Australia, New Zealand, South Africa, India, Singapore, Canada, and also reaches customers in Europe and other regions through partnerships and its online store.

Street Address:

Botanicca Corporate Park, Building 8, Level 3, 576 Swan Street

City:

Richmond

State/Province:

VIC (Victoria)

Country:

Australia