Flaviar
Flaviar's Overview
Flaviar is a members-only club for spirits enthusiasts, offering curated tasting boxes, access to rare and original spirits, and a vibrant community. Members can explore a wide variety of spirits like whiskey, rum, gin, tequila, and more, through sample boxes, full-size bottles, and engaging content. Flaviar aims to help people discover new favorites, learn about the art of distillation, and share their passion with like-minded individuals. The company has expanded its reach and offerings, including through strategic acquisitions like Caskers, to become a leading e-commerce platform for spirits.
Where is Flaviar's Headquarters?
HQ Function
Serves as a key operational hub for global strategy, marketing, European market management, and technology development coordination.
Notable Features:
Located in a modern business center (Spaces - Victoria), likely offering flexible and collaborative workspaces conducive to a dynamic tech company. Specific internal features are not publicly detailed.
Work Culture:
Expected to be agile, innovative, and collaborative, with a strong passion for the spirits industry and delivering exceptional customer experiences. Teams may be distributed, leveraging modern communication tools effectively.
HQ Significance:
Represents a central point for Flaviar's European and global coordination, situated in a major international business, finance, and tech hub, facilitating access to talent and partnerships.
Values Reflected in HQ: Adaptability, global outlook, innovation, and focus on collaboration are likely reflected in the choice of a modern, well-connected London office space.
Location:
Flaviar operates primarily in the United States and Europe (including the UK and EU countries), with a strong e-commerce platform delivering curated spirits experiences to members. Their global functions include digital marketing, content creation (blogs, reviews, tasting notes, virtual tasting events), technology development for their proprietary platform, global customer support, intricate logistics and fulfillment for subscription boxes and bottle orders, and sourcing unique and high-quality spirits from distilleries worldwide.
Street Address:
111 Buckingham Palace Road
City:
London
State/Province:
England
Country:
United Kingdom
Flaviar's Global Presence
Ljubljana, Slovenia
Address: Verovškova ulica 55, 1000 Ljubljana
Supports Flaviar's strong roots in Europe, drives innovation from its founding base, and caters to the specific needs of the EU spirits market and membership. Home to a large part of the tech and product team.
New York, NY, USA
Address: Registered US entity address: Flaviar Inc., 244 Fifth Avenue, SUITE F270, New York, NY 10001. Operational activities for the US market are managed by teams with a significant presence in New York.
To expand Flaviar's presence in the strategically important US market, tailor experiences for American members, and manage partnerships within the American spirits industry.
Buying Intent Signals for Flaviar
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Flaviar
As of April 2025, Flaviar' leadership includes:
Investors of Flaviar
Flaviar has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Flaviar strengthened its financial leadership in the past year with the appointment of a new Chief Financial Officer. No high-profile executive departures have been publicly announced recently.
New Appointments:
Technology (Tech Stack) used by Flaviar
Discover the tools Flaviar uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Flaviar Email Formats and Examples
Flaviar likely utilizes standard corporate email formats. Based on common patterns in similar tech and e-commerce companies, primary formats include `firstname@flaviar.com` and `firstinitiallast@flaviar.com`. For general inquiries, they also provide dedicated support email addresses on their website.
[first_initial][last]@flaviar.com
Format
gsoba@flaviar.com
Example
70%
Success rate
News and media
PR Newswire • October 24, 2023
Flaviar and Martha Stewart Unveil Martha's Liqueur Collection
Flaviar collaborated with Martha Stewart to launch 'Martha's Liqueur Collection,' a premium set of three French liqueurs (Créme de Cassis, Elderflower Liqueur, and Blood Orange Liqueur). This partnership highlights Flaviar's commitment to offering unique and high-quality spirits experiences to its members by partnering with well-known personalities....more
Forbes • July 18, 2023
Flaviar News: How Flaviar Is Shaking Up The Spirits Industry With Its Subscription Model
An article in Forbes highlighted Flaviar's innovative subscription model and its impact on the spirits industry. The piece focused on how the company provides discovery, education, and access to a wide range of spirits for enthusiasts, changing how consumers interact with and purchase spirits....more
PR Newswire • December 7, 2022
Flaviar Acquires Caskers to Bolster E-Commerce Dominance
Flaviar announced its acquisition of Caskers, a prominent online retailer of craft spirits. This strategic move aimed to solidify Flaviar's position as a dominant force in the online spirits market, significantly expanding its customer base, product offerings, and overall market share in the e-commerce spirits category....more
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