HQ Function

Central operations, strategic brand direction, merchandising, e-commerce management, marketing, and administrative functions for the Flannels brand, operating under the Frasers Group corporate umbrella.

Notable Features:

The Shirebrook campus is a large, modern complex featuring extensive office spaces, advanced distribution facilities, and employee amenities. It serves as the nerve center for many of Frasers Group's retail brands.

Work Culture:

Fast-paced, commercially driven, and dynamic, reflecting the ambitious growth targets of Frasers Group. There's a strong focus on retail innovation, brand elevation, and achieving results in the competitive luxury market.

HQ Significance:

The headquarters is pivotal for orchestrating Flannels' expansion, its 'elevation' strategy, managing relationships with luxury brands, and ensuring consistent brand messaging across its growing network of stores and online platform.

Values Reflected in HQ: Ambition, commercial acumen, operational efficiency, and a drive for market leadership in retail are reflected in the scale and functionality of the headquarters.

Location:

Flannels primarily operates in the United Kingdom with a rapidly expanding network of physical stores, including large-format flagships. The company has also begun its international expansion with store openings in Ireland. Its robust e-commerce platform serves a global customer base, shipping to numerous countries worldwide. Flannels' global presence is also defined by its sourcing of luxury goods from international fashion houses and designers.

Street Address:

Academy House, Unit D, Brook Park East

City:

Shirebrook

State/Province:

Nottinghamshire

Country:

United Kingdom