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First Utility's Overview

Total employees129
HeadquartersCoventry
Founded

First Utility was a UK-based energy and broadband provider founded in 2008. It grew to become one of the largest independent energy suppliers in the country, challenging the 'Big Six' energy companies by offering competitive pricing and a focus on digital customer service. In 2018, First Utility was acquired by Shell and subsequently rebranded to Shell Energy Retail in March 2019. As Shell Energy Retail, the company continues to provide gas, electricity, and broadband services to residential customers in the UK, now integrated into Shell's broader ambition to become a major player in the power sector and support the energy transition. They emphasize renewable electricity offerings and smart home technology integration.

Where is First Utility's Headquarters?

HQ Function

Serves as the primary operational hub for Shell Energy Retail in the UK, handling customer service, account management, billing, and administrative functions for residential energy and broadband customers.

Notable Features:

Located in a modern business park, the facility is designed for large-scale customer operations and administrative support.

Work Culture:

The work culture likely combines First Utility's legacy of a challenger brand focused on customer acquisition and digital service with Shell's established corporate practices emphasizing safety, efficiency, and long-term strategy in the energy sector.

HQ Significance:

The Coventry headquarters is significant as it represents the core of Shell's residential energy and broadband business in the UK, managing millions of customer accounts and playing a key role in Shell's energy transition strategy for the consumer market.

Values Reflected in HQ: The headquarters operations reflect a focus on customer service, operational efficiency, and the integration of digital technologies to manage a large customer base. It also embodies Shell's move into direct-to-consumer energy provision as part of its wider energy strategy.

Location:

Shell Energy Retail primarily operates in the United Kingdom. However, it is part of the global Shell group, which has operations in over 70 countries. Globally, Shell supports functions such as energy exploration, production, refining, chemicals, marketing of fuels and lubricants, and developing renewable energy solutions. The UK retail arm benefits from Shell's global expertise, financial strength, and brand recognition.

Street Address:

Westwood Business Park, Westwood Way

City:

Coventry

State/Province:

West Midlands

Country:

United Kingdom

First Utility's Global Presence

London, UK

Address: Shell Centre, Lambeth, London, SE1 7NA, UK

Provides overarching corporate governance, strategic planning, and houses central functions for Shell's diverse business interests in the United Kingdom, including its growing Renewables and Energy Solutions division.

Buying Intent Signals for First Utility

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of First Utility

As of April 2025, First Utility' leadership includes:

Colin Crooks - Chief Executive Officer, Shell UK (Oversees all UK operations including retail)
Steve Crollick - CEO, Shell Energy UK (Primarily focused on B2B but with relevance to overall UK energy strategy)
Senior Leadership Team - Shell Energy Retail UK (Specific day-to-day retail operations leadership)

Investors of First Utility

First Utility has been backed by several prominent investors over the years, including:

Shell plc (Parent Company)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Specific executive changes solely for Shell Energy Retail UK are often integrated within broader Shell UK or Shell Energy Europe announcements. No major, distinct public announcements for Shell Energy Retail UK-specific top-tier executive hires or exits were prominently found in the last 12 months. Leadership changes are typically part of Shell's internal talent management and strategic shifts within its Renewables and Energy Solutions division.

Technology (Tech Stack) used by First Utility

Discover the tools First Utility uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

First Utility Email Formats and Examples

Shell Energy, as part of Shell, likely follows common corporate email patterns. The most probable format for employees at Shell Energy Retail would be [first].[last]@shellenergy.co.uk or variations like [first_initial][last]@shellenergy.co.uk. The parent company Shell often uses [first].[last]@shell.com.

[first].[last]@shellenergy.co.uk

Format

john.smith@shellenergy.co.uk

Example

80%

Success rate

News and media

Shell Energy UK NewsOctober 27, 2023

Shell Energy Retail news title: Energy Price Cap Update October 2023

Shell Energy Retail announced updates regarding Ofgem's energy price cap effective from October 1, 2023. The company detailed how the new cap levels would affect variable tariff customers, providing information on average annual bills for typical households....more

Current-News.co.ukAugust 1, 2023

Shell Energy Retail news title: Shell Energy Retail pays £1.4 million for overcharging customers on default tariffs

Ofgem announced that Shell Energy Retail Limited will refund and compensate £106,000 to over 6,000 prepayment customers it overcharged on default tariffs. The supplier will also pay £400,000 to Ofgem’s voluntary consumer redress fund and £927,493 in goodwill payments to affected customers....more

The GuardianMay 24, 2024

Shell Energy Retail news title: Energy price cap to drop by 7% in July lowering average bill

Ofgem announced the energy price cap will fall by 7% from July, meaning a typical household's annual energy bill will drop by about £122. This affects customers of Shell Energy Retail and other suppliers on standard variable tariffs....more

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