FinancialForce
FinancialForce's Overview
FinancialForce, which rebranded to Certinia in May 2023, is a prominent provider of services-as-a-business platforms. It offers customer-centric cloud Enterprise Resource Planning (ERP) and Professional Services Automation (PSA) solutions built natively on the Salesforce platform. FinancialForce helps businesses connect their front and back-office operations, enabling them to manage the entire services lifecycle from opportunity to renewal, including project management, resource management, billing, and revenue recognition. The platform is designed to give companies a 360-degree view of their customers and projects, improving efficiency, profitability, and customer satisfaction.
Where is FinancialForce's Headquarters?
HQ Function
Serves as the central hub for global operations, executive leadership, strategic planning, and product innovation for Certinia (formerly FinancialForce).
Notable Features:
Modern office space in a prominent downtown Austin location, designed to foster collaboration and innovation, equipped with state-of-the-art technology.
Work Culture:
A dynamic, customer-centric, and innovative work environment. Emphasizes collaboration, professional growth, and a commitment to leveraging cutting-edge technology. The culture reflects agility and responsiveness, influenced by its Salesforce ecosystem roots.
HQ Significance:
The Austin headquarters represents Certinia's strategic center for growth in North America and its global market expansion, positioning it within a vibrant tech hub.
Values Reflected in HQ: Innovation, customer success, collaboration, and agility are reflected in the choice of location and design of the headquarters.
Location:
FinancialForce (now Certinia) maintains a significant global presence with offices and operations across North America, Europe, and the Asia-Pacific region. This worldwide footprint enables the company to provide localized sales, customer support, professional services, and R&D functions to its diverse international client base, ensuring comprehensive support for its cloud ERP and PSA solutions across various time zones and markets.
Street Address:
816 Congress Ave, Suite 1600
City:
Austin
State/Province:
Texas
Country:
USA
FinancialForce's Global Presence
Harrogate, North Yorkshire, UK
Address: Central House, Otley Road, Harrogate, HG3 1UF, United Kingdom
Serves as a key center for UK and EMEA (Europe, Middle East, and Africa) market operations, product development, and customer engagement.
London, UK
Address: Fora - 241 Southwark Bridge Rd, London SE1 6FP, UK (Representative address, specific suite may vary)
Strategic location for engaging with key UK clients and partners, and accessing a large talent pool.
Utrecht, Netherlands
Address: Papendorpseweg 99, 3528 BJ Utrecht, Netherlands
Key hub for serving the European market, facilitating local customer engagement and support.
Sydney, NSW, Australia
Address: Level 13, 333 George Street, Sydney, NSW 2000, Australia
Drives growth and supports customers in Australia, New Zealand, and the broader APAC market.
Granada, Spain
Address: Known to have a significant development and support presence in Granada. Specific public address for the office complex may vary.
Leverages local tech talent for global product development efforts and provides multilingual support capabilities.
Buying Intent Signals for FinancialForce
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of FinancialForce
As of April 2025, FinancialForce' leadership includes:
Investors of FinancialForce
FinancialForce has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
In the past 12-18 months, following its acquisition and rebrand to Certinia, the company has significantly rebuilt its executive team. Key appointments include a new CFO, CRO, CPO, and CCO, aligning leadership with the company's new strategic direction. No major executive departures have been publicly announced in the immediate last 12 months under the new structure.
New Appointments:
Technology (Tech Stack) used by FinancialForce
Discover the tools FinancialForce uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
FinancialForce Email Formats and Examples
FinancialForce (now Certinia) likely utilizes common corporate email formats. The most prevalent patterns for companies of its type are typically [first].[last]@[companydomain].com or [first_initial][last]@[companydomain].com. For Certinia, the domain is @certinia.com.
[first].[last]@certinia.com or [f][last]@certinia.com
Format
jdoe@certinia.com
Example
85%
Success rate
News and media
Certinia Blog / PR Newswire • May 3, 2023
FinancialForce Rebrands as Certinia to Power the Future of Services-as-a-Business
FinancialForce announced its rebranding to Certinia, reflecting its expanded vision and commitment to helping organizations connect their services operations with finance, HR, and customer relationship management to deliver exceptional customer experiences and accelerate growth in the services economy....more
Haveli Investments / General Catalyst / PR Newswire • January 24, 2023
Haveli Investments and General Catalyst to Acquire FinancialForce
Private equity firm Haveli Investments, in partnership with General Catalyst, announced a definitive agreement to acquire FinancialForce. The acquisition aims to accelerate FinancialForce's growth and innovation in the PSA and ERP markets, with Scott Brown appointed as the new CEO....more
Certinia Press Release / Various Tech Publications • September 26, 2023
Certinia Launches Services CPQ and Certinia AI to Drive Predictability, Performance, and Profitability for Services Organizations
Certinia announced the launch of Services CPQ (Configure, Price, Quote) and Certinia AI, new capabilities designed to help services organizations streamline their estimation and proposal processes, improve forecasting, and leverage artificial intelligence for enhanced decision-making and operational efficiency....more
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