Fat Llama is a peer-to-peer rental marketplace platform that enables users to rent out their infrequently used belongings to others nearby, or to rent items they need on a short-term basis. The platform aims to make an impactful contribution to a more sustainable, circular economy by encouraging borrowing over buying. Users can find a wide array of items, from camera equipment, drones, and projectors to tools, DJ gear, and even vehicles. Founded in the UK, it expanded its services before being acquired by Swedish rival Hygglo in 2022, which was subsequently acquired by Schibsted.
Originally served as the central hub for product development, operations, marketing, and customer support for the Fat Llama platform.
Likely occupied a modern office space, possibly within a co-working environment like WeWork, typical for tech startups in London, fostering collaboration and innovation.
As a startup, Fat Llama's culture was likely agile, fast-paced, and innovative, with a strong emphasis on community, sustainability, and disrupting traditional consumption patterns.
The London HQ was pivotal in launching and scaling the Fat Llama platform in the UK market and initiating its international expansion efforts.
Originally launched in the UK, Fat Llama expanded its peer-to-peer rental services to select cities in the United States. The platform was accessible globally for browsing, but physical item rentals were contingent on geographic proximity between lenders and borrowers. Following its acquisition by Hygglo (Sweden) and subsequently Schibsted (Norway), its operational footprint is now part of a larger Nordic-based entity with a broader European reach.
1 Phipp St (WeWork, Pre-acquisition)
London
England
United Kingdom
Address: N/A (Specific address for a small US team not widely publicized, likely co-working)
To establish and grow Fat Llama's presence in key US cities, adapting the platform for American users.
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As of April 2025, Fat Llama' leadership includes:
Fat Llama has been backed by several prominent investors over the years, including:
The most significant executive-level change for Fat Llama was its acquisition by Hygglo in January 2022, and Hygglo's subsequent acquisition by Schibsted in September 2022. This led to the integration of Fat Llama's leadership and operations within the acquiring entities. The original founders likely transitioned to advisory roles or departed.
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Common email formats for tech companies like Fat Llama typically include variations of first name, last name, or initials combined with the company domain. The most probable formats are [first]@fatllama.com or [first].[last]@fatllama.com.
[first]@fatllama.com or [first].[last]@fatllama.com
Format
chaz@fatllama.com
Example
80%
Success rate
Schibsted News • September 1, 2022
Schibsted announced its acquisition of Hygglo, the Swedish peer-to-peer rental platform that had previously acquired UK-based Fat Llama. This move aims to bolster Schibsted's standing in the growing recommerce and circular economy sectors in the Nordics....more
TechCrunch • January 26, 2022
UK-based peer-to-peer rental marketplace Fat Llama was acquired by its Swedish competitor, Hygglo. The terms of the deal were not disclosed. This acquisition marked a consolidation in the European rental market space....more
TechCrunch • October 15, 2019
Fat Llama secured an additional $10 million in its Series A funding round, led by Atomico, with participation from existing investors. The funding was aimed at fueling its expansion into the United States market....more
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