FansEdge is a prominent online retailer specializing in officially licensed sports apparel, merchandise, and fan gear for a wide array of professional and collegiate sports leagues and teams. They offer products such as jerseys, t-shirts, hats, collectibles, and tailgating gear for NFL, MLB, NBA, NHL, NCAA, and more. FansEdge is known for its extensive selection, catering to passionate sports fans looking to support their favorite teams. The company operates as a key brand under the Fanatics, Inc. umbrella, leveraging Fanatics' global e-commerce, manufacturing, and distribution capabilities.
Serves as the central operational hub for Fanatics, Inc., which includes the FansEdge brand. Functions include strategic planning, e-commerce operations management, merchandising, marketing, technology development, and customer support oversight for its various sports merchandise businesses.
Modern corporate campus designed to facilitate a large-scale e-commerce and sports merchandising operation. Likely features open-plan office spaces, collaborative areas, and technology infrastructure to support global operations.
The work culture at Fanatics (and by extension for those working on the FansEdge brand) is typically described as fast-paced, innovative, and deeply connected to the sports industry. There's a strong emphasis on fan experience, data-driven decision-making, and collaboration.
This location is significant as it's the nerve center for Fanatics' extensive global operations, driving the strategy and execution for its portfolio of brands, including FansEdge. It centralizes key decision-making for one of the world's largest licensed sports merchandise retailers.
Through its parent company Fanatics, FansEdge benefits from a robust global presence. Fanatics supports functions such as e-commerce platform management, international shipping and logistics, localized marketing, customer service in multiple languages, and sourcing/manufacturing on a global scale. This allows FansEdge to reach and serve sports fans in numerous countries across North America, Europe, Asia, and Australia, offering merchandise for global and local sports leagues.
8100 Nations Way
Jacksonville
Florida
USA
Address: Greengate, Middleton, Manchester, M24 1FD, UK
Key hub for expanding Fanatics' and FansEdge's presence across Europe, catering to international sports fans and managing relationships with European sports leagues and teams.
Address: 1200 Park Place, San Mateo, CA 94403, USA
Drives technological advancements for Fanatics' global e-commerce platforms and supports strategic initiatives and partnerships within the tech-centric Silicon Valley area.
Address: 1001 E Hector St, Conshohocken, PA 19428, USA
Supports diverse business verticals within Fanatics, contributing to the overall growth and expansion of the company, with some shared services potentially benefiting FansEdge.
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As of April 2025, FansEdge' leadership includes:
FansEdge has been backed by several prominent investors over the years, including:
Fanatics has experienced significant executive team evolution over the past 12-18 months, particularly with key leadership appointments in its expanding Commerce, Collectibles, and Betting & Gaming divisions. These changes reflect the company's aggressive growth strategy. Specific news for FansEdge personnel is usually integrated within Fanatics Commerce announcements.
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FansEdge, as a brand of Fanatics, uses the corporate email structure of Fanatics. Common formats for Fanatics employees typically involve the first initial and last name, or first name and last name, followed by @fanatics.com.
[first_initial][last]@fanatics.com
Format
jdoe@fanatics.com
Example
70%
Success rate
Sports Business Journal • March 5, 2024
Fanatics is set to launch a new live shopping platform, Fanatics Live, aimed at enhancing the e-commerce experience for sports fans. This platform will likely integrate with its retail sites, including FansEdge, offering interactive shopping for apparel, collectibles, and trading cards....more
CNBC • October 10, 2023
Fanatics appointed Michael Mahan as the CEO of its commerce division, which includes FansEdge. Mahan, former CEO of Dick Clark Productions, aims to drive growth and innovation within Fanatics' core e-commerce business....more
Forbes • August 9, 2023
Fanatics secured a new funding round, raising its valuation to $31 billion. The capital is intended to fuel expansion into new business areas like sports betting and trading cards, while also strengthening its core commerce operations which include FansEdge....more
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