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FansEdge's Overview

Total employees5
HeadquartersJacksonville
Founded

FansEdge is a prominent online retailer specializing in officially licensed sports apparel, merchandise, and fan gear for a wide array of professional and collegiate sports leagues and teams. They offer products such as jerseys, t-shirts, hats, collectibles, and tailgating gear for NFL, MLB, NBA, NHL, NCAA, and more. FansEdge is known for its extensive selection, catering to passionate sports fans looking to support their favorite teams. The company operates as a key brand under the Fanatics, Inc. umbrella, leveraging Fanatics' global e-commerce, manufacturing, and distribution capabilities.

Where is FansEdge's Headquarters?

HQ Function

Serves as the central operational hub for Fanatics, Inc., which includes the FansEdge brand. Functions include strategic planning, e-commerce operations management, merchandising, marketing, technology development, and customer support oversight for its various sports merchandise businesses.

Notable Features:

Modern corporate campus designed to facilitate a large-scale e-commerce and sports merchandising operation. Likely features open-plan office spaces, collaborative areas, and technology infrastructure to support global operations.

Work Culture:

The work culture at Fanatics (and by extension for those working on the FansEdge brand) is typically described as fast-paced, innovative, and deeply connected to the sports industry. There's a strong emphasis on fan experience, data-driven decision-making, and collaboration.

HQ Significance:

This location is significant as it's the nerve center for Fanatics' extensive global operations, driving the strategy and execution for its portfolio of brands, including FansEdge. It centralizes key decision-making for one of the world's largest licensed sports merchandise retailers.

Values Reflected in HQ: The headquarters likely reflects values such as 'By Fans, For Fans,' innovation, speed, global reach, and a commitment to the sports community.

Location:

Through its parent company Fanatics, FansEdge benefits from a robust global presence. Fanatics supports functions such as e-commerce platform management, international shipping and logistics, localized marketing, customer service in multiple languages, and sourcing/manufacturing on a global scale. This allows FansEdge to reach and serve sports fans in numerous countries across North America, Europe, Asia, and Australia, offering merchandise for global and local sports leagues.

Street Address:

8100 Nations Way

City:

Jacksonville

State/Province:

Florida

Country:

USA

FansEdge's Global Presence

Manchester, United Kingdom

Address: Greengate, Middleton, Manchester, M24 1FD, UK

Key hub for expanding Fanatics' and FansEdge's presence across Europe, catering to international sports fans and managing relationships with European sports leagues and teams.

San Mateo, California, USA

Address: 1200 Park Place, San Mateo, CA 94403, USA

Drives technological advancements for Fanatics' global e-commerce platforms and supports strategic initiatives and partnerships within the tech-centric Silicon Valley area.

Conshohocken, Pennsylvania, USA

Address: 1001 E Hector St, Conshohocken, PA 19428, USA

Supports diverse business verticals within Fanatics, contributing to the overall growth and expansion of the company, with some shared services potentially benefiting FansEdge.

Buying Intent Signals for FansEdge

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of FansEdge

As of April 2025, FansEdge' leadership includes:

Michael Mahan - CEO, Fanatics Commerce
Andrew Low Ah Kee - CEO, Fanatics International (relevant for global reach)
Glenn H. Schiffman - EVP & CFO, Fanatics (overall parent company)
Gina Sprenger - Chief Strategic Retail Officer, Fanatics Commerce

Investors of FansEdge

FansEdge has been backed by several prominent investors over the years, including:

SoftBank Vision Fund
Silver Lake
Fidelity Management & Research Company
Blackstone Group
MSD Partners
National Football League (NFL)
Major League Baseball (MLB)
National Hockey League (NHL)
Clearlake Capital

Executive New Hires/Exits in the Last 12 Months

Hire2
Exits1

Fanatics has experienced significant executive team evolution over the past 12-18 months, particularly with key leadership appointments in its expanding Commerce, Collectibles, and Betting & Gaming divisions. These changes reflect the company's aggressive growth strategy. Specific news for FansEdge personnel is usually integrated within Fanatics Commerce announcements.

Departures

Doug Mack, Doug Mack stepped down from his roles at Fanatics Commerce. Andrew Low Ah Kee took over as CEO of Fanatics Commerce on an interim basis before Michael Mahan's appointment.

New Appointments:

Michael Mahan, Michael Mahan appointed as CEO of Fanatics Commerce, overseeing direct-to-consumer businesses including FansEdge.
Gina Sprenger, Gina Sprenger joined Fanatics Commerce as Chief Strategic Retail Officer, reporting to Michael Mahan.

Technology (Tech Stack) used by FansEdge

Discover the tools FansEdge uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

FansEdge Email Formats and Examples

FansEdge, as a brand of Fanatics, uses the corporate email structure of Fanatics. Common formats for Fanatics employees typically involve the first initial and last name, or first name and last name, followed by @fanatics.com.

[first_initial][last]@fanatics.com

Format

jdoe@fanatics.com

Example

70%

Success rate

News and media

Sports Business JournalMarch 5, 2024

Fanatics launching new live shopping platform

Fanatics is set to launch a new live shopping platform, Fanatics Live, aimed at enhancing the e-commerce experience for sports fans. This platform will likely integrate with its retail sites, including FansEdge, offering interactive shopping for apparel, collectibles, and trading cards....more

CNBCOctober 10, 2023

Fanatics hires former Dick Clark Productions CEO Michael Mahan to lead commerce unit

Fanatics appointed Michael Mahan as the CEO of its commerce division, which includes FansEdge. Mahan, former CEO of Dick Clark Productions, aims to drive growth and innovation within Fanatics' core e-commerce business....more

ForbesAugust 9, 2023

Fanatics Hits $31 Billion Valuation With Latest Funding Round Focused On New Verticals

Fanatics secured a new funding round, raising its valuation to $31 billion. The capital is intended to fuel expansion into new business areas like sports betting and trading cards, while also strengthening its core commerce operations which include FansEdge....more

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