Eytys is a Stockholm-based fashion label founded in 2013 by Jonathan Hirschfeld and Max Schiller. Known for its genderless approach and distinctive '90s and workwear-inspired aesthetic, Eytys initially gained popularity for its chunky-soled sneakers. The brand has since expanded to include a full range of ready-to-wear apparel, denim, and accessories, all embodying a philosophy of 'generic-specific' design—creating timeless yet distinct pieces. Eytys emphasizes quality materials and a contemporary, unisex appeal, drawing inspiration from subcultures and art. In April 2024, Eytys was acquired by Acne Studios.
Serves as the central hub for design, brand management, marketing, global operations, and also houses their primary flagship retail space.
The Eytys Stockholm store/HQ is known for its minimalist yet impactful Scandinavian design, often featuring raw materials like concrete and steel, industrial elements, and curated art installations, reflecting the brand's distinct aesthetic.
A creative, dynamic, and collaborative environment, fostering innovation in design and brand expression. The culture likely emphasizes contemporary art, subcultures, and the brand's unisex fashion principles.
The Stockholm HQ is central to Eytys's identity, grounding the brand in its Swedish design heritage while projecting a global, contemporary vision. It is the birthplace of their design philosophy and core operational strategies.
Eytys maintains its global presence through its e-commerce platform which ships worldwide, flagship stores in key fashion cities such as Stockholm and London, and a curated network of international high-end stockists and department stores. This multi-channel strategy allows the brand to reach customers across Europe, North America, Asia, and other regions, supported by targeted global marketing, digital engagement, and PR initiatives.
Luntmakargatan 15
Stockholm
Stockholm
Sweden
Address: 75 Brewer Street, Soho, London, W1F 9US, UK
To showcase the full Eytys collection, engage directly with the UK and international customer base in London, and act as a physical hub for brand activities, collaborations, and community building in the region.
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As of April 2025, EYTYS' leadership includes:
EYTYS has been backed by several prominent investors over the years, including:
The most significant executive-level development in the past 12 months is Eytys's acquisition by Acne Studios, announced in April 2024. Co-founders Max Schiller (Creative Director) and Jonathan Hirschfeld (CEO) are continuing in their leadership roles under the new ownership, ensuring leadership stability. No other specific high-level executive hires or departures have been publicly detailed during this period.
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Eytys likely utilizes standard professional email formats for its employees. Common formats in the fashion and creative industries include [firstname]@[companyname].com or [firstinitial][lastname]@[companyname].com. For a brand like Eytys, direct and simple formats are probable.
[firstname]@[companyname].com (e.g., max@eytys.com) or [firstinitial].[lastname]@[companyname].com (e.g., m.schiller@eytys.com)
Format
max@eytys.com
Example
75%
Success rate
Vogue Business • April 26, 2024
Fellow Stockholm-based fashion house Acne Studios has acquired Eytys. Eytys, known for its distinctive footwear and unisex apparel, will continue to operate as an independent brand, with co-founders Jonathan Hirschfeld and Max Schiller remaining as CEO and creative director, respectively....more
FashionNetwork.com • April 29, 2024
Acne Studios has acquired its Stockholm neighbour Eytys. The footwear and RTW specialist will become parts of the Acne Studios group but will 'continue to operate independently with co-founders Max Schiller and Jonathan Hirschfeld remaining in their roles as creative director and chief executive officer'....more
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