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Excentus's Overview

Total employees61
HeadquartersDallas
Founded1996

Excentus was a prominent provider of loyalty marketing and technology solutions, best known for creating and operating the widely successful Fuel Rewards® program. The company specialized in developing coalition loyalty programs that connected consumers with retailers and brands, primarily in the fuel and convenience store sectors. Excentus enabled businesses to drive customer engagement and sales through targeted rewards and incentives. In August 2018, Excentus was acquired by PDI Technologies, a global leader in enterprise management software for the convenience retail and petroleum wholesale industries. Following the acquisition, Excentus's assets, technologies, and programs, including Fuel Rewards®, were integrated into PDI's Loyalty and Marketing Cloud Solutions.

Where is Excentus's Headquarters?

HQ Function

The Dallas headquarters served as the primary operational center for Excentus, housing its executive leadership, product development, marketing, sales, technology infrastructure, and administrative functions supporting its loyalty programs.

Notable Features:

The headquarters likely featured a modern corporate office environment conducive to a technology and marketing-focused company, emphasizing collaborative workspaces and innovation hubs. Specific architectural details are not widely publicized.

Work Culture:

Excentus was reported to have an innovative and customer-focused work culture. Being a key player in loyalty technology, the environment likely encouraged creativity, data-driven decision-making, and a fast-paced approach to market changes and program development.

HQ Significance:

This headquarters was significant as the nerve center for the development and expansion of the Fuel Rewards® program and other loyalty solutions that engaged millions of consumers and partnered with numerous major retail and fuel brands across the United States.

Values Reflected in HQ: The headquarters' operations and environment likely reflected Excentus's core values of innovation in customer loyalty, technological excellence, and building valuable connections between consumers and businesses.

Location:

Before its acquisition by PDI Technologies, Excentus's operations and the Fuel Rewards® program were primarily focused on the United States market. While its loyalty technology had broader applicability, its active presence and customer base were concentrated in North America. Since being integrated into PDI, its technologies contribute to PDI's global loyalty offerings.

Street Address:

17250 Dallas Parkway

City:

Dallas

State/Province:

Texas

Country:

USA

Excentus's Global Presence

Houston, Texas/USA

Address: 9800 Richmond Ave, Houston, TX 77042, USA (historical location)

To strengthen Excentus's presence in a key market for the fuel industry, supporting business development, client management, and operational aspects of the Fuel Rewards® program in the Gulf Coast region.

Buying Intent Signals for Excentus

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Excentus

As of April 2025, Excentus' leadership includes:

Brandon Logsdon - President and CEO
Jeff Hassman - Chief Technology Officer
Blair Carmuss - SVP & Chief Marketing Officer
Richard Darden - Chief Financial Officer

Investors of Excentus

Excentus has been backed by several prominent investors over the years, including:

ABS Capital Partners
J.P. Morgan Chase & Co. (affiliate)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits1

The most significant executive event for Excentus was its acquisition by PDI Technologies in August 2018. This resulted in the integration of Excentus's leadership and operations into PDI. Publicly announced independent executive hires or exits for Excentus in the 12 months prior were minimal as the company moved towards this strategic transaction.

Departures

Brandon Logsdon, Led Excentus through its acquisition by PDI Technologies, subsequently transitioning from the CEO role of the independent Excentus entity as it became part of PDI.

New Appointments:

N/A, No major new C-level appointments to Excentus as an independent entity were publicized in the 12 months leading up to its acquisition by PDI Technologies.

Technology (Tech Stack) used by Excentus

Discover the tools Excentus uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Excentus Email Formats and Examples

Prior to its acquisition by PDI Technologies, Excentus commonly used standard corporate email formats. The most frequently observed format was [first].[last]@excentus.com. Since the acquisition, communications would be managed through PDI Technologies' email systems.

[first].[last]@excentus.com

Format

jane.doe@excentus.com

Example

75%

Success rate

News and media

PDI TechnologiesAugust 1, 2018

PDI Completes Acquisition of Excentus

PDI, a global provider of enterprise software solutions to the convenience retail and petroleum wholesale industries, announced it has completed its acquisition of Excentus, a leading provider of loyalty and coalition marketing solutions, including the popular Fuel Rewards® program....more

PR NewswireMay 17, 2017

Excentus And GasBuddy Announce Strategic Partnership To Enhance Fuel Rewards® Program And Expand Loyalty Offerings

Excentus, a market-leading provider of loyalty marketing and technology solutions, and GasBuddy, the technology company changing the way consumers find, purchase and save money on gasoline, today announced a strategic partnership that will enhance the Fuel Rewards® program by providing members with new ways to save on fuel and expand GasBuddy's loyalty offerings....more

PR NewswireFebruary 7, 2017

Excentus Names Brandon Logsdon President and Chief Executive Officer

Excentus, a market-leading provider of loyalty marketing and technology solutions, today announced that its Board of Directors has appointed Brandon Logsdon as President and Chief Executive Officer. Logsdon, who previously served as President and Chief Operating Officer of the company, will assume the new role effective immediately....more

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