Euroflorist
Euroflorist's Overview
Euroflorist is Europe's leading flower delivery network, dedicated to connecting customers with local professional florists. Since its founding in 1982 in Sweden, Euroflorist has facilitated the delivery of millions of bouquets for all occasions across Europe. The company operates through a vast network of over 5,600 affiliated florists in 10 core European countries. Euroflorist aims to make sending joy and expressing emotions through fresh, handcrafted flowers both easy and reliable, leveraging technology and a strong local florist presence to ensure quality and timely delivery.
Where is Euroflorist's Headquarters?
HQ Function
The Amsterdam headquarters oversees Euroflorist's European strategy, marketing initiatives, technology infrastructure, financial operations, and provides support to its extensive network of florists and country organizations.
Notable Features:
Situated in a modern business district, the headquarters likely offers contemporary office facilities designed to support an international team and foster collaboration. Specific architectural details are not publicly highlighted.
Work Culture:
Euroflorist's HQ likely fosters a dynamic, customer-centric, and e-commerce driven work culture. It emphasizes international collaboration, innovation in the floral e-commerce space, and a shared passion for connecting people through flowers. The culture probably values efficiency and strong support for its network of local florists.
HQ Significance:
The Amsterdam headquarters is crucial for managing Euroflorist's pan-European operations, leveraging the city's international business environment, talent pool, and connectivity to drive growth and innovation in the online flower delivery market.
Values Reflected in HQ: The headquarters likely reflects Euroflorist's values such as customer satisfaction, technological advancement, international teamwork, operational excellence, and a commitment to supporting local floristry while providing a seamless online experience.
Location:
Euroflorist has a significant global presence focused on Europe, directly operating in 10 core countries: Sweden, Norway, Denmark, Germany, Austria, the Netherlands, Belgium, Luxembourg, France, and Poland. Their global functions, managed from central and country offices, include overseeing an extensive network of over 5,600 local florists, maintaining and developing their e-commerce platforms, coordinating international marketing campaigns, providing multilingual customer support, and managing logistics to ensure timely and quality flower deliveries across these nations. They also facilitate flower deliveries to other countries worldwide through an international network of partners.
Street Address:
De Entree 202-260
City:
Amsterdam
State/Province:
Noord-Holland
Country:
The Netherlands
Euroflorist's Global Presence
Malmö, Skåne County, Sweden
Address: Södergatan 1B, 211 34 Malmö, Sweden
Serves as the primary center for Swedish operations and a vital link to the company's origins, maintaining expertise in the Nordic floral market and supporting local florist partnerships.
Buying Intent Signals for Euroflorist
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Executive Team of Euroflorist
As of April 2025, Euroflorist' leadership includes:
Investors of Euroflorist
Euroflorist has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Euroflorist has undergone a significant leadership renewal in the past 12-18 months, appointing a new CEO, CFO, and CMDO. These changes aim to steer the company's strategic direction and growth in the competitive European flower delivery market.
Departures
New Appointments:
Technology (Tech Stack) used by Euroflorist
Discover the tools Euroflorist uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Euroflorist Email Formats and Examples
Euroflorist likely utilizes standard professional email formats for its corporate employees, such as [firstname].[lastname]@[companydomain.com]. For customer inquiries and specific departmental communications, they often use functional email addresses (e.g., info@countrydomain, press@euroflorist.com). The exact primary corporate email pattern is not publicly advertised.
firstname.lastname@euroflorist.com
Format
john.doe@euroflorist.com
Example
75%
Success rate
News and media
eurofloristcorporate.com • October 18, 2023
Euroflorist partners with Too Good To Go in Denmark to Combat Food Waste
Euroflorist Denmark announced a partnership with Too Good To Go, a leading app fighting food waste. This collaboration aims to reduce waste from unsold flowers and plants by offering them to consumers at a discounted price through the Too Good To Go platform, promoting sustainability in the floral industry....more
LinkedIn/Company Announcements • September 2023
Euroflorist Appoints Laszlo Varga as New Group CEO
Euroflorist appointed Laszlo Varga as its new Chief Executive Officer, effective September 2023. Varga brings extensive experience to lead the company's next phase of growth and strategic development across its European markets....more
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