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ETAP's Overview

Total employees18
HeadquartersLagos
Founded

ETAP Insure (ETAP) is an innovative insurtech company headquartered in Lagos, Nigeria, on a mission to drive insurance penetration across Africa. Founded in 2021, ETAP, short for 'Easy TAP', simplifies the process of buying and claiming insurance through its user-friendly digital platform. The company offers a range of insurance products including auto, health, travel, home, and life insurance, often with value-added benefits like rewarding safe driving. ETAP operates primarily on a remote-first model, leveraging technology to make insurance accessible, affordable, and rewarding for its customers.

Where is ETAP's Headquarters?

HQ Function

Serves as the company's official registered office, administrative hub, and anchor in its primary market, supporting its remote-first workforce.

Notable Features:

As ETAP operates on a remote-first basis, its primary 'features' are its robust digital infrastructure, collaborative online tools, and distributed team, rather than specific physical office amenities.

Work Culture:

ETAP fosters a dynamic, innovative, and flexible work culture. Being remote-first, it emphasizes autonomy, digital collaboration, and a shared mission to transform insurance in Africa. The culture is driven by agility and customer-centricity.

HQ Significance:

The Lagos headquarters signifies ETAP's commitment to the Nigerian market, its launchpad for revolutionizing insurance. It grounds the company legally and operationally in one of Africa's largest economies.

Values Reflected in HQ: The choice of Lagos reflects ambition and strategic positioning in a key African market. The remote-first model embodies values such as flexibility, efficiency, innovation, accessibility, and trust in its distributed team.

Location:

ETAP Insure currently primarily serves the Nigerian market with its digital insurance solutions. While its operational focus is Nigeria, the company operates with a remote-first team structure, allowing for talent acquisition from diverse locations. Its vision is to expand insurance penetration across Africa, suggesting future growth into other African countries. Key functions like software development, customer support, and business operations are managed through its distributed team and digital platform.

Street Address:

Registered Address in Lagos (Specific street address not publicly listed)

City:

Lagos

State/Province:

Lagos

Country:

Nigeria

ETAP's Global Presence

Buying Intent Signals for ETAP

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of ETAP

As of April 2025, ETAP' leadership includes:

Ibraheem Babalola - Founder & Chief Executive Officer

Investors of ETAP

ETAP has been backed by several prominent investors over the years, including:

Mobility 54 (Toyota Tsusho & CFAO Group’s CVC)
Tangerine Insurance
Graph Ventures
Newmont
Various Angel Investors

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

As a young and growing startup, ETAP Insure's leadership has remained stable, focusing on product development and market expansion. No major C-suite executive hires or departures have been publicly announced in the last 12 months.

Technology (Tech Stack) used by ETAP

Discover the tools ETAP uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

ETAP Email Formats and Examples

ETAP Insure likely uses common professional email formats. Based on standard corporate practices, email addresses are probably structured using employee names followed by the company domain.

[first].[last]@etapinsure.com or [first_initial][last]@etapinsure.com

Format

jane.doe@etapinsure.com

Example

75%

Success rate

News and media

TechPoint AfricaNovember 9, 2023

ETAP Insure partners with MTN Nigeria to offer insurance via airtime payments

Nigerian insurtech, ETAP, announced a partnership with MTN Nigeria to provide insurance products to MTN subscribers, allowing them to pay for coverage using their airtime balance. This collaboration aims to significantly increase insurance accessibility for millions of Nigerians....more

The Guardian NigeriaJuly 24, 2023

ETAP Insure, CFAO Motors partner to embed insurance in new vehicle purchases

ETAP Insure partnered with CFAO Motors Nigeria to offer embedded insurance services with new vehicle purchases. This initiative simplifies the process for car buyers to get insured at the point of sale....more

TechCrunchApril 5, 2022

ETAP Insure raises $1.5M pre-seed for its car insurance app for drivers in Nigeria

ETAP, a Nigerian insurtech startup, secured $1.5 million in pre-seed funding. The investment was aimed at launching its app that allows drivers to buy insurance in minutes, complete claims quickly, and get rewarded for safe driving....more

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