Equity Trust Company was a prominent American financial services company specializing in the custody and administration of self-directed retirement accounts, including IRAs, 401(k)s, and Health Savings Accounts (HSAs). Founded in 1974, the company distinguished itself by enabling investors to include alternative assets—such as real estate, precious metals, private equity, and notes—within their tax-advantaged retirement portfolios. Equity Trust Company provided account holders with the tools, education, and support needed to diversify their investments beyond traditional stocks and bonds. In November 2023, Equity Trust Company merged with Forge Trust, and the combined entity was rebranded as Inspira Financial. This strategic combination aimed to create a leading provider of alternative asset and retirement solutions, leveraging the strengths and expertise of both legacy organizations. While the Equity Trust Company brand is transitioning, its pioneering work in the self-directed investing space continues under the Inspira Financial umbrella.
Served as the central corporate office, housing executive leadership, administrative functions, client relations management, and strategic operations for its self-directed IRA and alternative asset custody services.
A modern office campus designed to support a significant workforce and sophisticated financial service operations. The facility was equipped with technology and infrastructure to handle secure client data and transactions.
The work culture at Equity Trust Company was generally described as client-focused, professional, and emphasizing expertise in the complex field of self-directed retirement accounts and alternative investments. There was a strong focus on compliance and regulatory adherence, given the nature of the financial services industry.
The Westlake headquarters was significant as the nerve center for one of the largest self-directed IRA custodians in the United States, playing a key role in the company's growth and its impact on the alternative investing landscape for individual investors.
Equity Trust Company's operations were predominantly U.S.-based, catering to American investors and retirement accounts governed by U.S. regulations. While clients could hold certain international assets within their self-directed accounts (subject to IRS rules and custodial acceptance), the company's direct operational footprint, customer service, and support functions were centered in the United States. It did not maintain physical offices or direct operational entities internationally.
1 Equity Way
Westlake
Ohio
USA
Address: 225 Burns Road, Elyria, OH 44035, USA
Focused on operational efficiency and support for the company's nationwide client base, processing a high volume of transactions and client interactions related to alternative asset investments.
Address: Specific street address varied, operations were centered in Sioux Falls.
Provided operational redundancy and specialized support functions, leveraging the business-friendly environment and skilled workforce in Sioux Falls for financial services operations.
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As of April 2025, Equity Trust Company' leadership includes:
Equity Trust Company has been backed by several prominent investors over the years, including:
The most significant executive event for Equity Trust Company in the last 12 months was its merger with Forge Trust to form Inspira Financial, announced in November 2023. This led to a comprehensive restructuring of the executive team, with former Equity Trust Company leadership roles transitioning or concluding, and a new C-suite being established for Inspira Financial, led by CEO Karl Roessner. Consequently, there were no new executive hires for standalone Equity Trust Company, and existing roles were part of this larger transition.
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Historically, Equity Trust Company likely used common corporate email formats such as [firstinitial][last]@trustetc.com or [first].[last]@trustetc.com. Following the merger and rebranding to Inspira Financial, email addresses associated with the `trustetc.com` domain are expected to be phased out or redirected to `inspirafinancial.com` addresses. For current communications, refer to Inspira Financial's contact information.
[firstinitial][last]@trustetc.com
Format
jdoe@trustetc.com
Example
10%
Success rate
PR Newswire • November 1, 2023
Equity Trust Company and Forge Trust announced their merger and the launch of Inspira Financial. The new company aims to be a leading provider of health, wealth, retirement, and benefit solutions, combining the strengths of both entities in self-directed IRAs, alternative asset custody, and institutional services. Karl Roessner was named CEO of Inspira Financial....more
GlobeNewswire • July 26, 2023
Prior to its merger, Equity Trust Company announced the expansion of its digital asset platform, adding Cardano (ADA), Polygon (MATIC), and Solana (SOL) to its list of cryptocurrencies available for investment within self-directed IRAs. This move indicated its ongoing commitment to providing access to a diverse range of alternative assets....more
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